Help me start my 5 day test. I am comparing this website response rate to my AWeber Newsletter response rate. A request to bookmark a URL is below, regardless of whether you are viewing this on the website or via newsletter please bookmark the URL below via delicious. I will then compare test stats.
The images below show the before and after of the ad placement on the right hand navigation. The image on the left shows the right hand navigation as it has been since this site was started. The image on the right shows the right hand navigation as of the posting of this article.
Advertising Placement
The current placement of the advertising is shown higher on the right hand navigation. I will watch the revenue received to determine if that makes a difference. To raise the CPC advertising I have lowered the 125×125 advertising. Therefore, looking at the images below you will see the difference is the block that reads “Ads” and shows a Toyota car has been moved.
After I collect some data I will post the results of whether the higher placement made a difference. Note that this change still does not place the advertising over the fold, or on the first screen that a visitor sees.
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Results of Advertising Placement
This article was an old test but still worthwhile for you to do on your own site in an effort to optimize placement of ads.
This test began on October 6, 2007, to determine how much revenue could be made from AdBrite full page ads. Beginning of the test and an explanation of their ad product is here.
In summary, the AdBrite full page ads are full screen ads that drive users directly to an advertiser’s website or landing page between the pages of a publisher’s website. Each user only sees one per visit so they are not annoyed with many, you can control this.
This is how they look, your site header at the top, a button to skip the ad and return to your site and the advertiser below:
Here are the results, from October 6, 2007 to November 13, 2007:
Since each user will only see 1 advertisement in a 24 hour period this is not a bad source of additional revenue as long as you have decent inventory.
AdBrite’s reporting is amazing, you are able to see what sites and advertisements were displayed as interstitials. You are also able to see what they paid and how many impressions were shown. I suggest you try all their revenue generating products.
Sign up here to use the Full Page ads from AdBrite.
| Sign up for AdBrite Here |  |
StubHub is a great site to buy tickets online for sporting events, theater, concerts and more. Even if you want to See Sold-Out Shows! Tickets Available on StubHub.com
On StubHub fans buy and sell tickets. While you may join many different affiliate programs, there are others such as Commission Junction that aggregate advertisers and publishers. You choose the programs you want.
In a previous post Site Traffic Test : ReviewMe, we set up an advertising test with ReviewMe. Here is the background:
For this test I chose to create a campaign using the Advertiser Offer Reviews. My campaign was for 5 reviews at $10 for a total of $50 on September 6th. I was able to write a small description of my site and what I wanted them to focus on. ……. I started the campaign on September 6th and the offer lasts for 30 days, to end October 7th. As of today September 17th I had 3 bloggers decide to take me up on the offer and write posts.
The Reviews are complete, I ordered 5 and all have been completed. Below is an update results table with all reviews:
| Date of Review | Site Name | Alexa Rank | Site URL |
| 9/7/07 | SoulCast | 58,339 | Post Here |
| 9/10/07 | Nuttin but Pimp | 238,769 | Post Here |
| 9/11/07 | Life’s Simple Pleasures | 25,429 | Post Here |
| 9/18/07 | A $60,000 Credit Card Debt | 300,080 | Post Here |
| 9/25/07 | Monetize your blog | 225,247 | Post Here |
Getting started and setting up the campaign was extremely easy. Once a review had been written I received an email with a link that logged me into their site and provided me with the reviewer, a link to the review on their page, and allowed me to rank/vote 1 to 5 on the value of the review.
There are various ways to evaluate the campaign to know if it is useful.
First, determine how many visits/clicks you have received from the sites. You can do this by looking in your sites statistics package which analyzes your log files. In this case I spent $50 and received 5 clicks so far, for a cost per click (CPC) of $10 which taken by itself as the sole metric is horrible. What is interesting is that these are articles are never deleted and therefore additional clicks can continue to drive down the CPC price.
Second, links to your site are valuable since search engines may rank you in their results higher for more links into your site showing popularity. Even better is to use the same anchor text. Anchor text are the words that are used for the link back to your site. In this case I chose Make Money Online, therefore search engines may rank me higher in their results for make money online. The popularity of the site that wrote your review and linked to you is also taken into account in search engine algorithms. When you set up a campaign you may choose the popularity of those reviewing you. I use Alexa rank above to show the varying popularity of the sites writing reviews.
To determine when the links to your site are relevant and assist in your search engine rankings you use the following search on Google link:longest.com
Currently we have received 5 clicks and the articles are not yet being found in Google linking back to us. We will review the results periodically.
You may sign up to use ReviewMe here.