Pubmatic publishes a monthly ad price index showing how much you should be making in revenue on your site from ad networks. July’s numbers are out, it is very helpful, find it here.
AdPrice Index for July is Out
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AdPrice Index for June is Out
Pubmatic publishes a monthly ad price index showing how much you should be making in revenue on your site from ad networks. Very helpful, find it here.
eCPM for Your Site with Pubmatic Price Index
Pubmatic is one of the advertising optimization networks we mentioned before (Ad Optimization for Maximum Revenue). These networks are fantastic, you essentially can run advertising from multiple advertising networks through them while only placing code on your site once.
Knowing how much your site should make compared to others is very helpful, now Pubmatic has published that information. Take a look at the Ad Price Index.
It is very interesting to find that the smaller sites achieve over a $1.00 eCPM while other sites, the medium and large sites, are in the 30 to 40 cent range.
Keep an eye on the Ad Price Index to gauge your own progress.
Ad Optimization for Maximum Revenue
Instead of adding code to your pages for each ad network, swapping code every couple of days, and attempting to determine which ad network you make the most money with, why not let someone else do it for you? Try one of these three services as they are free.
Recently three advertising optimization networks have appeared and each one received funding as investors seem to believe these are valuable services: YieldBuild $6 Million, Pubmatic $7 Million and Rubicon Project $27 Million.
I was first made aware of PubMatic and wrote about Pubmatic here.
Each service will run multiple ad networks, rotate them, and optimize them for your site. The goal is to obtain the greatest eCPM for you. An eCPM is an effective CPM, the amount you receive per 1,000 advertisements. Some ads may be sold on a CPC (Cost Per Click) or CPA (Cost Per Acquisition) or CPL (Cost per Lead), these will yield an effective CPM as more ads are run.
The following are free services and I suggest you try them all to determine who can optimize best for you and your site.
Where to Place AdSense on the Page to Maximize Revenue
First, I have to say that PubMatic is a great tool to rotate multiple advertising networks on your site. Take a look at a previous post discussing how they work here.
Determine where to place the AdSense code
The test, and I am only 2 weeks into this test, is to determine where best to place advertisements on your page. I had originally identified two places to put the AdSense code, on the right navigation as a 300×250 rectangle (although more common are the skyscrappers) and at the bottom of each post. Recently I added the code to the top of the page.
Three common places to place AdSense
I wanted to compare the following placements.
- Top of Page, 728×90
- Right of Page (in Navigation), 300×250
- Bottom of Each Post, 468×60
Results of Placements
Results below are shown as a eCPM which is an “effective” CPM or Cost Per Thousand. In other words, for every 1,000 advertisements shown what is the total revenue (on average) of the Google AdSense ads.
- $.22 eCPM : Top of Page, 728×90
- $.02 eCPM : Right of Page (in Navigation), 300×250
- $.15 eCPM : Bottom of Each Post, 468×60
Therefore the top of the page is 10 times more profitable than the right of the page. Obviously part of the reason is that the Top of the Page ads are the first a visitor sees. Influencing these tests are where on the page is the 300×250 placed, in the top fold or not. Top fold is the first area of the screen that a visitor can view without scrolling down. The reasoning for the bottom of the post is that a visitor will hopefully read the full article and when coming to the end will see relevant offers presented by AdSense.
Conclusion
Test multiple placements, for me the top of the page is by far the most profitable. However, some may view ads at the top of the page distracting so you will need to balance your desire for ads there.
Make Money with eBay Affiliate Program by Building a Niche Store : BANS
I ran across and interesting script for maximizing your eBay affiliate earnings. This script is very well thought out, with excellent documentation and features.
The script creates an entire website for you and pulls in eBay listings while using your affiliate ID. The listings are updated in real time and therefore the content (eBay listings) of your site is automatically changing for you. After visiting eBay you choose the category you would like the site to focus on and all the subcategories are automatically pulled in as well.
You may choose from a couple templates and if you would like, you can even modify the templates. You are also able to add code to pages easily using their admin tool and templates. For example, I added advertising code using the PubMatic tool I wrote about.
The sites are search engine friendly and you may add text and other content to every page of the site. You may also enter unique meta tags and descriptions for the search engines as well.
I bought the script and am testing installation, usability, and whether the site is indexed on search engines and whether any money is made.
After an hour I have the site up and running, take a look at Purchase the Script Here.
Maximize Revenue for Your Site Automatically with PubMatic
You can past code onto your website to show Google Ads, AdBrite Ads, or any other ad network. Determining which will be most profitable for your site is next to impossible. Therefore let someone else do it for you automatically. PubMatic does just that, they determine which ad network is the most profitable for any advertisement size you choose.
PubMatic aggregates ad networks and optimizes to provide your site with the best performing ads. PubMatic allows you to place code on your site once for a particular size and receive the benefit of multiple ad networks filling that advertising space.
You simply join PubMatic for free and then link the account using your names and passwords to other ad networks such as Google AdSense, ValueClick, Advertising.com, BlueLithium, and others. You then place code on your site for your advertisements, standard sizes such has 300×250 728×90 and more, just as you would for any of the ad networks above. The difference is that you are placing PubMatic code and PubMatic will serve ads from all the ad networks you are a member of.
PubMatic will then optimize by placing the ads from the best performing network. Awesome technology and wonderfully executed. I have created an account and am testing their technology on this site. I find their interface to be easy to use, intuitive, and was up and running in minutes.
Sign up for these Ad Networks, then PubMatic:
Then take a look at PubMatic here and join for free.