Aweber has a tool that allows you to create an email list and send broadcast emails to your list easily. Try their free 30 day trial here, they provide easy templates to create a newsletter, incredible reporting and manage multiple lists.
Aweber started as an auto-repsonder and has perfected their auto-responder. The newsletter feature is much like ConstantContact and others. However, with one tool you can have both email newsletter managment and delivery as well as an autoresponder. Their service also provides the sign up forms for your lists to simply copy and paste into your site.
My newsletter list and auto-responder is managed through Aweber for only $19.95 a month and it handles both flawlessly. Since I have been using the subscribe code I have signed up thousands to my list with no effort on my part once it was set up.
Retention
The auto-responder sends emails that I have set up after a set amount of days from their first joining the list. These are sent in regular time intervals automatically without my interaction. It is on auto pilot. I can even send a newsletter at any time to the entire list, or a portion of it.
These mailings keep your audience coming back to your site, as long as your content is useful, desired, and compelling to your audience. What great retention tool to keep your site and brand in front of your visitors.
Reporting
The reporting shows each newsletter or auto-reponse that was sent:
- the number it was sent to
- the number that opened it
- the number that did not make it to the recipient, and
- the number that clicked a link within the mailing
All of these statistics help you determine the success of any one particular mailing and your audiences retention.
Value
I have found that not having to manage a list and worry about un-subscribes, spam or blocking and dealing with the delivery, using a service to handle that for me is gold. Aweber provides both auto-responders and newsletter/list (multiple newsletter) management for only $19.95 a month.
Try the Aweber free 30 day trial here, you will be amazed.
Also read my previous post Use an Autoresponder for Automatic Profit.