Step 3 Sign up for Revenue and Traffic

Posted on February 28, 2008 by Brian

Once you have your site hosting, domain name, and your site setup it is time to start joining affiliate programs. Two that are easy to use and good for generating revenue and providing advertising as well as links into your site are below.

Generate Revenue

The first revenue generating program is AdBrite. By placing code on your pages advertisements are placed where you place the code. You are paid when these advertisements are clicked on by visitors. Before an advertisement appears the page is automatically reviewed and a relevant advertisement is placed. If the content is related to cars an advertisement for cars may appear. This contextual advertisement is used to increase the chances that an advertisement is clicked more often, the click-thru rate. The higher the click-thru rate the more revenue you will make.

The second revenue generating program is Text Link Ads, you simply place the code on your page and they sell the ad space for you. Once you have a decent amount of web traffic this can be a quick easy way to $100 a month or more.

Sign up here
for AdBrite and Start Earning

Sign up for Text Link Ads here, it is free to join.

Advertising Your Site

You can advertise your site by paying to place links to your site on other sites. You can even choose they exact site to advertise, balancing traffic and relevance which often dictates price. Start off by receiving free advertising, sign up now with Text Link Ads.

Sign up for Text Link Ads Here
and Get a Free $100 in Advertising

Both programs allow you to generate revenue by placing code on your pages and they sell the advertising for you. Both programs also allow you to advertise your site on others to drive traffic and relevant visitors to your site. Keep a spreadsheet with all your logins and passwords. More posts will have more programs.

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Find all Steps Here to walk you through each step of setting up a money making site.
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Where to Place AdSense on the Page to Maximize Revenue

Posted on January 23, 2008 by Brian

First, I have to say that PubMatic is a great tool to rotate multiple advertising networks on your site. Take a look at a previous post discussing how they work here.

Determine where to place the AdSense code
The test, and I am only 2 weeks into this test, is to determine where best to place advertisements on your page. I had originally identified two places to put the AdSense code, on the right navigation as a 300×250 rectangle (although more common are the skyscrappers) and at the bottom of each post. Recently I added the code to the top of the page.

Three common places to place AdSense
I wanted to compare the following placements.

Top of Page, 728×90
Right of Page (in Navigation), 300×250
Bottom of Each Post, 468×60

Results of Placements
Results below are shown as a eCPM which is an “effective” CPM or Cost Per Thousand. In other words, for every 1,000 advertisements shown what is the total revenue (on average) of the Google AdSense ads.

$.22 eCPM : Top of Page, 728×90
$.02 eCPM : Right of Page (in Navigation), 300×250
$.15 eCPM : Bottom of Each Post, 468×60

Therefore the top of the page is 10 times more profitable than the right of the page. Obviously part of the reason is that the Top of the Page ads are the first a visitor sees. Influencing these tests are where on the page is the 300×250 placed, in the top fold or not. Top fold is the first area of the screen that a visitor can view without scrolling down. The reasoning for the bottom of the post is that a visitor will hopefully read the full article and when coming to the end will see relevant offers presented by AdSense.

Conclusion
Test multiple placements, for me the top of the page is by far the most profitable. However, some may view ads at the top of the page distracting so you will need to balance your desire for ads there.

Make the Most Money with Google AdSense and Niche Websites

Posted on December 23, 2007 by Brian

Making money with Google AdSense can be an excellent source of income for your site. I tested a generic site using Google AdSense and a niche site to determine which is more profitable.

The benefits of implementing Google AdSense is the fact that it is:

easy to sign up,
does not require a minimum amount of traffic
to your site,
you can place multiple advertising units on the same page, and
you can begin earning quickly and effortlessly.

Many factors can determine how much you earn, such as:

placement of the ads on your site and pages,
average revenue per click, and
relevance of the advertisement to your content and to your visitor

The average revenue per click depends on two main items, your content and the associated ads. If your site is focused on life insurance and another site is focused on cellular phones, then the ads placed on the sites will reflect life insurance and cellular phones respectively. Google matches your content with their advertisements. You can only attempt to control the type ads on a page with the content on the page. Therefore the ads will match your subject matter. By the way, you can always obtain utilize seo services to rank well and the average cost per click will be averaged over the cost of the services and over time will probably pay off.

The average revenue per click will depend on the worth of the keywords that are being bid on by advertisers. How words obtain different prices from advertisers depends on multiple factors and is a subject for another story. Typically if those selling life insurance products and services make more per sale (assuming equal click through and conversion rates) than those selling mobile phones then the site with life insurance content will make more revenue per click.

Test of Generic and Niche Site Content Revenue

I created a site due to my passion for Venture Capital and those that are funded, called Venture Capital Update and implemented Google AdSense. This is a niche site focused on Venture Capital fundings, Venture Capital firms, and entrepreneurs.

This site Longest.com is more of a generic site. While the focus is on learning what does and does not work in the realm of making money online, the stories and subjects can vary greatly.

Here are the results after 2 months of running Google AdSense on both sites.

Venture Capital Update

Venture Capital Update

.68% Click Thru Rate
$2.83 eCPM

Longest Screen Shot
Longest.com

.17% Click Thru Rate
$.36 eCPM

The implementation of Google AdSense was as close to exact on both sites as possible. The eCPM is an effective cost per thousand, meaning for every 1,000 pages the ads appeared on that is the amount earned on average. Above you can see that the click thru rate was better on the Venture Captital Update site and the earnings per page denoted by eCPM were also higher. The earnings per page are a factor of both the price bid on keywords that match your pages content as well as the click thru rate, the more that click per 1,000 pages the more revenue you will earn.

The conlusion here is twofold, the higher click thru rates denote advertisements were more targeted to the content and site visitor on the niche site of Venture Capital Update. It may also be the case that the keyword prices that were bid on related to the niche site were higher as well. As this test is not perfect, it was over a period of 2 months and the difference in revenue was large as the niche site earned much more. If you wish to optimize your Google AdSense earnings I suggest you create a niche site as I did for Venture Capital.

Click below to sign up with Google AdSense: