With regard to spending from a desktop computer, as reported by Comscore, Cyber Monday 2013 reached total sales of $1.735 Billion. That is an increase of 18% over last years Cyber Monday of $1.465 billion. There are many factors that could effect the total sales of any one day however it is still an impressive comparison. In the report they noted that some retailers are providing the Monday deals earlier and later and therefore Monday could of been larger.
The real issue here is that this particular day has been watched because it was the first day back from work after the Thanksgiving weekend. In the past computer connections were faster at work and therefore more people spent from their computer at work. Now days your home connection is just as fast as work, if not faster. However the days sales total is still tracked.
This year Cyber Monday 2013 was not only an improvement over last year but was actually the biggest spending day in history.
I took the chart with 2012 and 2013 numbers and compared it to the chart with 2010 and 2011 numbers, with respect to Cyber Monday. See below.
Cyber Monday Sales by Year
- 2010 : $1.028 Billion
- 2011 : $1.251 Billion
- 2012 : $1.465 Billion
- 2013 : $1.735 Billion
It was just a couple years ago that sales totaled just over $1 billion. Now we are almost topping $2 Billion, and these numbers are United States retailers only. It actually excludes travel purchases.
See the full Comscore report for Cyber Monday 2013 here.