Cyber Monday sets a New Record : 2010 to 2013 Compared

cyber-monday-2013-1735-billionWith regard to spending from a desktop computer, as reported by Comscore, Cyber Monday 2013 reached total sales of $1.735 Billion. That is an increase of 18% over last years Cyber Monday of $1.465 billion. There are many factors that could effect the total sales of any one day however it is still an impressive comparison. In the report they noted that some retailers are providing the Monday deals earlier and later and therefore Monday could of been larger.

The real issue here is that this particular day has been watched because it was the first day back from work after the Thanksgiving weekend. In the past computer connections were faster at work and therefore more people spent from their computer at work. Now days your home connection is just as fast as work, if not faster. However the days sales total is still tracked.

This year Cyber Monday 2013 was not only an improvement over last year but was actually the biggest spending day in history.

I took the chart with 2012 and 2013 numbers and compared it to the chart with 2010 and 2011 numbers, with respect to Cyber Monday. See below.

cyber-monday-2010-2011-2012-2013

Cyber Monday Sales by Year

  • 2010 : $1.028 Billion
  • 2011 : $1.251 Billion
  • 2012 : $1.465 Billion
  • 2013 : $1.735 Billion

It was just a couple years ago that sales totaled just over $1 billion. Now we are almost topping $2 Billion, and these numbers are United States retailers only. It actually excludes travel purchases.

See the full Comscore report for Cyber Monday 2013 here.

Cyber Monday

cyber monday 2012Do you know about Cyber Monday? Cyber Monday is the newest shopping holiday in the United States. Cyber Monday falls on the Monday after Black Friday, which is the Thursday after Thanksgiving. The idea behind this unofficial holiday is that people start their holiday shopping around this time and many of them are shopping online, while at work, on this particular Monday. As such, this day sees some of the highest volumes of the year for retail online sales.

Since online retailers know that people will be doing a lot of shopping on this particular day, many offer ‘doorbuster’ deals. A doorbuster is a special or sale aimed to bring people to a particular store. Sometimes it’s a special on one item, which may be sold below cost, other times it can be an overall discount. Coupon Swapper has a whole list of Cyber Monday discounts that will be offered by online retailers on Cyber Monday 2012. These are deals that will only be offered next Monday, the 26th. Personally, I prefer to get all my holiday shopping online so I don’t have to deal with the crowds at the mall over Thanksgiving weekend; I’d rather be watching football and eating leftovers until I’m immobilized.

Cyber Monday 2011 Reaches $1.25 Billion

The total for Cyber Monday 2011 was $1.25 billion which is 22% higher than 2010. This was the largest online spending day in history. Two days prior, Black Friday 2011 was up 18% over 2010.

Breakdown of Cyber Monday Spending
Cyber Monday 2011 SalesHere are the specifics of how much was spent and how it was being spent. This data and information is provided by the latest Comscore report, find even more detail here in their press release. The most interesting statistic to me was the fact that a million more people shopped online and the average order size increased as well.

This does not necessarily mean the economy is doing better, it could just be that some brick and mortar shoppers decided to shop online instead. So I do not know if this is any indicator of the economy turning around but I do know it means online business continues to trend up. Due to the number of online deals and coupons it is apparent that retailers understand the value of online sales.

What an incredible Cyber Monday.

Cyber Monday is Actually Cyber Week?

It appears that cyber Monday has been extended. You cannot blame the stores and I am not complaining, I just find it funny. Whenever you find that something works you might as well ride it out. By ‘something’ I mean the Cyber Monday shopping frenzy by consumers and by ‘you’ I mean anyone or any business. Deals, discounts and coupons is what Cyber Monday is all about.

Cyber Week
I thought this image was funny. cyber weekThis is a Cyber Monday which is 4 days long, a 96 hour Monday. I will continue to post tech related coupons and other deals here as various stores extend their Cyber Monday.

Cyber Monday Generates Over $1 Billion

Over $1 Billion in One Day
I was amazed at the online black Friday number of over $648 Million in sales on November 25th, 2010 and now on November 29th there was over $1 Billion sales. Just as Friday is known as Black Friday, Monday is known as Cyber Monday. Both days are incredible. More detail is found at the comScore Press Release.

That figure was 16% higher than the previous year. Incredible.