Tag Archives: comscore

Comscore September Search Engine Rankings

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Comscore releases reports on multiple topics. One such topic are the search engine rankings. Would you believe that Americans conducted a total of 19.3 billion searches in September of 2011 across the top 5 search engines? They did, and to compare it was 1% lower than August 2011.

comscoreComscore looks at five search engines. These are Google, Yahoo, MSN, Ask and AOL. The break down is google with 65.4% of search, Yahoo with 17.2%, MSN with 13.4%, Ask with 2.6% and AOL with 1.4%. It is amazing that Google continues to dominate 2/3′s of the market.

View the entire Comscore report here

comScore Measuring Digital Traffic from All Devices

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Comscore (NASDAQ: SCOR) announced that they are now going to be able to report on traffic by device in the press release here. The devices they will be measuring digital traffic on are tablets, music players, gaming devices, mobile phones and anything that is web enabled. Note that they talk about digital traffic as opposed to web traffic because it is not necessarily someone browsing the web but could be someone interfacing with Facebook, Twitter, or any number of services, through an application.

Device Essentials™
comscoreThis is the name of comScore’s new reporting service. A quote from Serge Matta, comScore Executive Vice President of Telecom and Wireless:

“Using comScore’s proprietary global UDM data set, we have been able to develop an expansive profile of traffic patterns across device type, connection type and geography which delivers the critical insight needed by wireless carriers, OEMs, publishers and app developers to optimize their marketing strategies and customer experience.”

Here are some of the reporting capabilities included:

  • Share of smartphone and feature phone usage by OS
  • Carrier share of smartphone traffic
  • OS share of carrier traffic
  • Traffic to site content categories by carrier, OS and device type
  • Mobile HTML vs. standard HTML traffic by content by device type
  • WiFi vs. Non-WiFi traffic

Data Examples
They have interesting information such as the Share of non-computer device traffic for various countries. You can see information such as Canada having 33.5% iPad, 34.6% iPhone, and 8.2% Android and others, then contrast that with a country such as Japan with 11.3% iPad, 49.5% iPhone, and 30.6% Android. Fascinating to learn how the various countries use the devices.

The press release and corresponding reports have additional information you may find very useful.

Creating iPhone Only Applications May Be a Bad Idea

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Mobile Market Report May 2010
Courtesy of Comscore here is their May 2010 report of the mobile market share. You can find their entire report here. It is an interesting report and like any report you have to first know what was collected and how before you rely on the data. Here is what Comscore says about the data itself: “The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers age 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone.“.

Platform Market Share
What I find most interesting are the overall statistics and market share. For the Months April/May/June of 2010 there were 49.1 million people in the U.S. who owned smartphones. They compared the platforms from Feb to May of 2010 and Google Android was the only one that gained market share. Everyone else lost market share to Android I suppose. The final numbers were RIM at 41.7%; Apple with 24.4%; Microsoft with 13.2%; Google with 13% and Palm with 4.8%.

Creating Applications for iPhone Only Are You?
For those creating applications for Smartphones it is interesting to see that Apple lost 1% during this time period and Google gained 4% during the time period. Note that the new iPhone came out in June and whatever impact it may of had is not included in this report.

Online Retail Industry in Q1 2010

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comScore is having a free webinar for you to learn about their analysis of the online retail industry in the first quarter of this year. They also mentioned it will survey findings that highlight consumer sentiment about the current state of the economy and a detailed analysis of the social media landscape. It is presents by comScore Chairman Gian Fulgoni.

Date / Time / Place

Date: Thursday, May 27
Time: 2 – 3 p.m. EST/1 – 2 p.m. CST/11 a.m. – noon PST
Register: Click Here

Past Attendees
They also surveyed those at the last meeting and here is what they said about it’s usefulness:
* 98% said the information included in the webinar was helpful
* 95% said they are likely to attend this upcoming webinar
* 10% said they watched the webinar without any pants on
* 2% said they did not know what a webinar was and went to their corporate offices in Reston, the doors were locked and they did not have a security pass so they just went to Starbucks across the street

[ okay, so maybe the bottom two were not in comScore's press release, but still possible ]

1 Trillion Display Ads in First Quarter 2010

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According to this Comscore Press Release display advertising increased by 15% from the same time last year. They compared Q1 (Jan, Feb, Mar) of 2009 to Q1 of 2010 and found an increase of 15% putting Q1 of 2010 over 1 Trillion display advertisements in the United States.

Display Ad Spending
Total spending on display advertisements during this time period in the United States. Total spent was estimated by Comscore to be $2.7 billion.

Display Ad Publishers
Those sites, or companies with a portfolio of sites that had the most display advertisements during that time are #1 Facebook.com with 16.2%, #2 Yahoo! Sites with 12.1%, #3 Microsoft Sites with 5.5%, #4 Fox Interactive Media with 4.9%.

Display Ad Advertisers
The advertisers that had the most display advertising during this period were, beginning with the most are: AT&T Inc., Verizon Communications Inc., Scottrade, Inc., Experian Interactive, Sprint Nextel Corporation, Netflix, Inc..

Google Trends vs. Compete, Alexa, Quantcast and Comscore?

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Google Trends for Websites
Google Analytics is WOW, Google Ad Planner is amazing, Google Trends – hmmm, not so much. It is as if they started to create Google Trends for Websites, heard the phone ring – answered the phone – had a long conversation, and forgot they ever started it in the first place. haha.

Do not get me wrong, I am truly amazed at most all Google products, especially when it comes to Google Analytics which is incredibly powerful. However, I am not sure what the point of the current Google Trends for Websites is. After using Quantcast, Alexa and Compete, and the pay-for-play Comscore, this makes you say ‘huh?’ Here is the basic graph you receive:

google_trends_twitter

Placeholder for World Domination?
It could very well be that Google is merely waiting for the right moment to unleash their own public web analytics after a certain threshold of Google Analytics users haev been met. Quantcast has a twofold method for providing site analytics, the traditional polling method and code on pages if the site owner opts for it (what they call quantified). Google has the same capabilities.

Google Search Bar
They can utilize their install base of the Google Search bar to obtain site analytics across the web. Much like Alexa does.

Google Analytics
Much like Quantcast, many site users have the Quantcast code on their site. This provides an accurate measurement of traffic to that site as opposed to extrapolation based on a sample size.

Sleeping Dog
Right now there is no reason to use the Google Trends for Websites, however that sleeping dog may awake, utilize Google Analytics installs and Search Bar installs to crush all others. Wow, what would that do to Comscore who charges and arm and a leg for their data? Comscore is probably not too happy about the Google Media Planner – now that is quite impressive.

Website Rankings from Alexa Compete and Quantcast

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Determine your site traffic with the most popular free ranking sites: Alexa, Compete and Quantcast. Instead of using Comscore many opt for the freely available site traffic rankings sites, here is how they work.

There are 3 publicly available traffic sites: Alexa, Quantcast and Compete. Most in our industry not consider them statistically valid, and we do not rely on them for a variety of reasons including:

  • Alexa extrapolates rankings from their data. The data is collected based on those individuals that decide to download their tool in their browser (Firefox just recently added) and Alexa then determines rankings based on their behavior. Anyone can download their utility and they may not control the sample. You may see wild fluctuations month to month due to their methods. Visit Alexa Here.
  • Alexa is very similar to Alexa and individuals must install the Compete bar. Visit Compete Here.
  • Quantcast has some basic data, however you must implement their code on your site so they can collect information about your site and visitors. This may be the most accurate of the three, so the data may be the most relevant. Visit Quantcast Here.

Each one of these sites is worth looking at as third party verifiers of your site activity.