AOL to Compete with Google and AdBrite

AOL is launching what they call BidPlace. BidPlace will be a self-service service allowing you to manage display advertising campaigns in real time. As an advertiser you will be able to submit bids for CPM, CPC and CPA. It will have all the common features you would expect, those that Google AdWords and AdBrite have.

Launch date is the “first half of 2009″ , wow how is that for putting a line in the sand, haha. I wish I could say that, “sure I’ll have the car fixed in the second half of 2008 honey”.

Platform-A BidPlace Press Release

AdBrite Full Page Ad Test II

This test began on October 6, 2007, to determine how much revenue could be made from AdBrite full page ads. Beginning of the test and an explanation of their ad product is here.

In summary, the AdBrite full page ads are full screen ads that drive users directly to an advertiser’s website or landing page between the pages of a publisher’s website. Each user only sees one per visit so they are not annoyed with many, you can control this.

This is how they look, your site header at the top, a button to skip the ad and return to your site and the advertiser below:
AdBrite Full Page Ads

Here are the results, from October 6, 2007 to November 13, 2007:

  • 34,890 Zone Views
  • 548 Impressions
  • $1.04
      The results show that while 34,890 impressions were available, only 548 were filled with advertisements. Total revenue was $1.04 which is not bad, essentially that would create a cost per thousand (CPM) of $1.89 if all the impressions were filled. You may see a lower or higher CPM if your site is in a less or more desirable category, respectively.

      Since each user will only see 1 advertisement in a 24 hour period this is not a bad source of additional revenue as long as you have decent inventory.

      AdBrite’s reporting is amazing, you are able to see what sites and advertisements were displayed as interstitials. You are also able to see what they paid and how many impressions were shown. I suggest you try all their revenue generating products.

      Sign up here to use the Full Page ads from AdBrite.

      Sign up for AdBrite Here

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Make money with Pictures AdBrite’s BritePic

AdBrite’s BritePic allows you to make money with your pictures. You simply use their code for each picture and AdBrite places text advertising around the picture. Clicks earn you money. Your pictures do not take up any more space than they normally would.

Some of the features of BritePic are:

  • Link to this image
  • Embed this image (you still get the ad revenue, even if your pic is embedded elsewhere)
  • Zoom in and out (see demo)
  • Captions that slide out when you hover over the pic
  • Link the image to another URL
  • Subscribe to RSS

Here is an example of a picture I took and the BritePic ads:



Sign up here to use the Full Page ads from AdBrite.

Sign up for AdBrite Here

AdBrite Full Page Ad Test

AdBrite full page ads are interactive full screen ads that drive users directly to an advertiser’s website or landing page between the pages of a publisher’s website. Each user only sees one per visit so they are not annoyed with many, you can control this.

Test: The full page ad code was added today 10/6/07. We will follow the progress to determine the amount of revenue we can make.

As with all of the AdBrite products they sell the ad space for you. Here are some of the publisher, site owner, benefits:

  • Easy to set up – Place a small snippet of code on your site
  • Use none of your site’s digital real estate
  • Customize the look and feel of your full page ad header
  • Control when the full page ad will show for your viewer

The full page ads are customizable, you can change the header logo, colors, frequency of the ad shown, how the buttons on the header look and more.

This is how they look, your site header at the top, a button to skip the ad and return to your site and the advertiser below:
AdBrite Full Page Ads

Sign up here to use the Full Page ads from AdBrite.

Sign up for AdBrite Here

Make Money with AdBrite

AdBrite will sell ad space on your site for you. They have many options to generate revenue from your site. You control what type of advertising you would like on your site. (Sign up here). Ad units include:

  • Text only (links to advertisers sites)
  • Combination of Banners and Text (alternates depending on demand)
  • Full page advertising (shown between pages on your site)
  • Inline ads (keywords are highlighted and may be clicked)
  • BritePic (monetizing photos)
  • InVideo (monetizing your video)

Text only, and text w/banners work much like Google AdSense, advertisers may choose to place their advertisements throughout the network. When using the text w/banners, text will display when banners are not available.

Full page advertising allows appears between webpages on your website. When a visitor moves from one page to another they are shown an advertisement with the top of the webpage identifying your site and the bottom of the webpage is an ad. Each visitor will only see one per visit so they are not annoyed.

Inline Ads highlight keywords on your page by underlining them. When the mouse hovers over the word an advertisement appears to grab their attention and a click on the word earns you revenue. These ads are very unobtrusive and a nice supplement to other forms of advertising on the page.

BritePic ads allow you to monetize your pictures. By using the AdBrite system they place an advertisement at the top of your picture. When clicked you earn revenue.

InVideo ads allow you to monetize your videos. By using the AdBrite system they place an advertisement, much like BritePic, at the top of the video and you earn revenue when clicked.

You may choose any or all of the above. We will write about each advertisement type and test each one.

Sign up for AdBrite Here