Step 4 : Submit Your Site to Directories and Search Engines


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Before someone can find your site in a search engine or directory you need to be listed in the search engines. Once you are listed you also want your new content to listed as well, as soon as you update it. However here is the difference between a directory and a search engine, a simplistic explanation:

Search engines

Search engines are able to catalog more than just your home page. A search engine, such as Google can keep track of all your webpages. However you need to be sure they know when you add new pages to your site, this can happen many ways. You can submit each individual page to a search engine, you can hope that the search engine finds your new page when it is linked from another page, or you can create a sitemap and let Google and others know the URL of the sitemap. A sitemap lists all the pages of you site, the search engine can parse the sitemap and find links to all your pages as well as other relevant information. More about sitemaps in another post. However, before any of your pages can be found you must have at least one page submitted. While most allow you to perform this task manually, there are hundreds of search engines to be listed on and using a submission service can save you time and also guarantee you are listed. Most search engines are free and some do not let you submit directly as they receive their search results from another search engine and display as their own.

Directories
Directories typically only list one URL, usually the top level or home page such as http://www.longest.com or http://www.longest.com/index.html as opposed to a deep linked page such as http://www.longest.com/2008/02/05/in-text-advertising/. Some directories are paid submission, such as Yahoo! where you must pay to be listed, at least in their directory. There are some directories that other engines receive initial links from as well.

Therefore the plan is to:
1. have your home page submitted and listed in search engines and directories;
2. be sure the search engines have the most efficient way to know when you have updated a page or added a new page, and
3. be sure to update your listings if the search engine or directory require you to do so.

This post will address number 1 above to be sure you are submitted, then following up and tracking your progress will be discussed and explained in another post. Number 2 and 3 can be solved by a variety of methods such as providing an XML site map, more in another post.

Note that while some search engines such as Google drive the majority of the search traffic, a benefit in being listed in multiple places is having links back to your site. Links to your site help with search engine rankings, more in another post.

While you can use software to submit to directories and search engines, or submit one directory and search engine at a time. Here are various packages that can get you started and save you valuable time.

Submit to 20 Search Engines for Free
Click Here to submit to 20 search engines free. They submit for you, great to get started.

Submit to Google and 300 Search / Directories
Click Here to submit to Google and 300 Search / Directories for only $2.99.

Submit and Optimization of Your Site
Their basic optimization package submits your site and optimizes it as well. They normally charge $99.89, however you can get the Package for $59.99.

They state the following for this package which can save you valuable time:

  • An affordable solution to increase your organic search engine traffic.
  • Optimize your website code for a higher search engine ranking.
  • Get your site included in Google’s results in only 7 days.

Take a look at the above to get started fast, a great time saver and you know it will be done right.



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Step 3 : Sign up for Revenue and Traffic


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Once you have your site hosting, domain name, and your site setup it is time to start joining affiliate programs. Two that are easy to use and good for generating revenue and providing advertising as well as links into your site are below.

Generate Revenue

The first revenue generating program is AdBrite. By placing code on your pages advertisements are placed where you place the code. You are paid when these advertisements are clicked on by visitors. Before an advertisement appears the page is automatically reviewed and a relevant advertisement is placed. If the content is related to cars an advertisement for cars may appear. This contextual advertisement is used to increase the chances that an advertisement is clicked more often, the click-thru rate. The higher the click-thru rate the more revenue you will make.

The second revenue generating program is Text Link Ads, you simply place the code on your page and they sell the ad space for you. Once you have a decent amount of web traffic this can be a quick easy way to $100 a month or more.

Sign up for Text Link Ads here, it is free to join.

Sign up here
for AdBrite and Start Earning

Sign up for Text Link Ads here, it is free to join.

Advertising Your Site

You can advertise your site by paying to place links to your site on other sites. You can even choose they exact site to advertise, balancing traffic and relevance which often dictates price. Start off by receiving free advertising, sign up now with Text Link Ads.

Sign up for Text Link Ads Here
and Get a Free $100 in Advertising

Both programs allow you to generate revenue by placing code on your pages and they sell the advertising for you. Both programs also allow you to advertise your site on others to drive traffic and relevant visitors to your site. Keep a spreadsheet with all your logins and passwords. More posts will have more programs.


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Step 2 : Setup the Site


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Once you have your site hosting and domain name you need to setup wordpress by downloading it, then uploading it to your site and installing.


First - Download WordPress

First you will download the free WordPress code and save it on your computer desktop.

Go to the WordPress site here and click to download the .zip file.


Second - Install Yourself or Obtain Help

To install yourself you will need to first get a file transfer program in order to transfer the files to your webhost you will need a file transfer program (called an FTP program).

I use CyberDuck for the mac - Cyberduck is found here or FileZilla for Windows - FileZilla is found here.

To have the site setup for you, I recommend you use a freelance site to have it installed for you. You simply post a request such as “install wordpress”, receive bids, choose one, escrow payment and release payment once your site has been successfully installed.

I recommend Scriptlance here or oDesk here, if you want someone else to install.

If you decided to host at HostMonster they will send you the FTP information to enter into the FTP program. Here are the steps to install.


Third - Copy Wordpress Files

After you have downloaded and installed one of the above ftp programs you will enter in the host name, which is your domain name such as longest.com , your User name and Password which are supplied by HostMonster. See the image below.


ftp program
Click the Connect button and you will be connected to the server. Next you will see the screen below.

ftp program view
The left side will show the files on your desktop computer and the right side will show the files on your server. You will navigate on the right side to the /httpdocs/ directory. On the left hand side you will find the WordPress files after you unzipped the file you downloaded. This image shows all the file and directory names.

wpinstall_3.jpg

You then highlight the files on the left and drag and drop them on the right. You will see the status in the bottom frame of the program while the files are uploaded.


Fourth - Create Database

Login to your HostMonster account and choose the database icon to create a database, user name and then associate the user name with the database. Once logged in click this icon wpinstall_create_db_1.jpg

Next you will create a database name, pick any name you like, see below:


wpinstall_create_db_2.jpg
Next you create a user name, pick any name you like, then use the drop down under User to choose the user name you just created and use the drop down under Database to choose the database you just created. See screenshot below.

wpinstall_create_db_3.jpg
Now there is only one remaining step.

Fifth - Modify One File and Done

Next you open up the file named wp-config-sample.php, but you will need to rename it to wp-config.php when done. There are instructions included with the WordPress download - the readme file. So either read that file or simply add the database name, user name and password you just created above in the wp-config file and re-upload using the ftp program. Next go to your domain name and include /wp-admin/install.php, for example http://www.domain.com/wp-admin/install.php. You will be asked for a title for the blog, your email and then receive a login and password. That is it, you are up and running!


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Step 1 : Get a Website and Domain


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The first step is to set up your site and ideally obtain your own domain name.

You can easily start a blog for free at the wordpress hosted site, however I recommend you get your own domain and host wordpress (see below).


First - Get a Domain

Obtain your own domain name and use keywords that are related to your sites content (theNewCarReviews.com , theListofBestRecipes.com etc.). GoDaddy has a great tool that suggests domains for you if the domain you search for is taken.

Get your domain here from GoDaddy.com - World’s #1 Domain Name Registrar

Once you visit GoDaddy you will need to search on potential domain names. The first page of the GoDaddy is very busy so take a look at the search box in the upper left and start by typing in your first idea for a domain name. You will see this search box:

godaddy domain search.

Do not become discouraged as finding a domain name is difficult. You will see that GoDaddy has provided a tool to suggest names that they believe are similar to the name you are looking for. Once you find a domain name that is not already registered you will see a screen with a check mark such as this one:
domain not taken

Once you have found a domain name that is not yet taken you can proceed to checkout and obtain your domain name, scroll down the page and find the checkout button which looks like this:
godaddy checkout

The process of checking out will prompt you to create an account name and password. Start a spreadsheet or write down your login names and passwords as you will be creating many for various sites.

Second - Get Hosting

Now that you have your domain you need a place to host your own blog and install wordpress. This site is hosted at HostMonster and uses WordPresss.

Here are 3 hosting companies:
(1) Get your HostMonster Account. Click here to Get HostMonster for only $6.95 a month * Recommended

(2) FREE Domain with Web Hosting Purchase Web Hosting as low as $9.95 a month here

(3) Ultra Hosting as low as $5.95 a month and they always have specials

On the homepage you will see a “Sign Up Now” button, and on the next page you will be able to enter the domain name you just purchased under the “Transfer Clients” title as you have a domain now:


hosting account
Once you have completed the process check your email for your welcome from HostMonster. They will send a login for your account with them and an IP address as well as FTP login information, more about FTP and setup in Article 2. You will also receive a login to your control panel through the HostMonster home page on the upper right.

hostmonster login
Once you login to your account you will see a screen with a link to the “cPanel Hosting” with the “Click Here” link:
cpanel hostmonster
Once you are in the control panel there are many valuable tools such as the web statistics named “Webalizer”, see the screen shot below. A future article will explain how to setup Google Analytics which is an excellent free website statistics tool:

webalizer
Congratulations, you now have your own domain name and hosting account. Now for step 3 you will point the domain with GoDaddy to the hosting account at HostMonster.com.

Third - Point Domain to Hosting Account

Go to GoDaddy and login with your login name and password. On the right hand side you will see the word Domains, place your mouse over it and a drop down menu will appear, choose My Domains.


godaddy domains
Next you will see your domain hyperlinked, click on your domain and then click on the Nameservers image godaddy nameservers. You will then see the field for Nameserver 1 and replace the existing information with nameservers in the HostMonster welcome email, which is probably NS1.HOSTMONSTER.COM, and replace Nameserver 2 with NS2.HOSTMONSTER.COM, hit the orange OK button and you are done. It will take at least a couple of hours, and maybe a day, for the domain to point to your hosting account.You now have your domain, your hosting account, and have pointed the domain to your web space. Congrats.


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About Me

Who am I? Brian Longest, an entrepreneur, Internet marketer, technologist, and attorney. This site was launched 9/4/2007 to reveal the various marketing and advertising techniques used in the pursuit of $10,000 a month in revenue. We will create, as necessary, a network of sites to generate revenue online. Read more about this site, or connect with me here.