In-Text advertising is what Kontera is known for. You can make more money per page using their system and installing their code. Install once and generate revenue forever.

How Kontera Works
You place their code on your pages and Kontera will hyperlink, in other words make links on your pages clickable by visitors, to advertisers sites. For example, if you have the word baskets within a post on a page of yours they may make that link clickable because an advertiser paid to receive clicks on the word baskets.

How You Make Money With Kontera
When a visitor is on a page of yours and a word is hyperlinked by Kontera that catches the visitors attention they can place the mouse over the word. When they move over the word an advertisement pops up enticing them to click and learn more. The visitor, if they click, is taken to the advertisers site that bid on that keyword. Since the link is clicked the advertiser pays Kontera and Kontera splits the revenue with you. What is nice about this advertising is that you do not need to do anything and the advertisement is nothing more than a hyperlink of a word that is already in one of your articles and does not appear as additional advertising. This raises your page eCPM.

New Feature to Make You More Money
The more clicks, the more money you make. Kontera has added a new feature to make individuals more likely to click and there is nothing changed on your page. The information that is shown when someone moves the mouse cursor over the hyperlinked word is enhanced, call it a rich media experience if you will. Take a look at this image from Kontera of their newest feature:

The benefit is hopefully more clicks per page and more money for you per page and per visitor.

Earlier I wrote about how the domain parking with Sedo worked. However, you may Park Domains with GoDaddy or Park Domains with Sedo.

I chose to test with Sedo and have parked 47 domains with them, as they are free. When setting up the service you choose keywords, related to your domain, and categories. After half of a month I have domains earning only pennies and others close to $1. The basic analysis would say that if you can receive greater than $1 a month or $12 a year, then it makes sense to renew at any amount smaller than $12. Others that are not profitable you may want to let lapse or put up for sale.

However, another benefit of parking domains is to determine which of your parked domains receive the most traffic and click throughs. You are able to see not only the number of unique visits to your domain but also the click through rate of the advertisements placed on the domain. This information could be used when determining whether to develop the domain into a property. I clearly have some domains with much greater trafic than others and higher click through rates.

Domain parking may be more profitable if you have obtained domains that were once properties and have links to them already developed, or as some have done - create misspellings of other popular terms (it is not suggested you do this as it may be problematic).

To conclude the first follow up to this test, I have determined some domains I will let lapse, others I will continue to park with Sedo and a couple I will attempt to develop into properties as they have decent traffic and click through rates on content and advertisements related to the domain and the category I assigned to it.

I did not choose GoDaddy simply because GoDaddy charges you to join their program while Sedo is free. The GoDaddy basic plan allows you to earn 60% of the advertising revenue on your parked domains. The cost is:

• 1 month: Just $3.99/mo
• 12 months: Just $3.59/mo Save 10%!
• 24 months: Just $3.19/mo Save 20%!

The GoDaddy Premium Plan allows you to earn 80% of the advertising revenue on your parked domains and includes other services. The cost is:

• 1 month: Just $9.99/mo
• 12 months: Just $8.99/mo Save 10%!
• 24 months: Just $7.99/mo Save 20%!

Pubmatic is one of the advertising optimization networks we mentioned before (Ad Optimization for Maximum Revenue). These networks are fantastic, you essentially can run advertising from multiple advertising networks through them while only placing code on your site once.

Knowing how much your site should make compared to others is very helpful, now Pubmatic has published that information. Take a look at the Ad Price Index.

It is very interesting to find that the smaller sites achieve over a $1.00 eCPM while other sites, the medium and large sites, are in the 30 to 40 cent range.

Keep an eye on the Ad Price Index to gauge your own progress.

GoDaddy provides a domain parking service.

A domain parking service provides the webpage that appears when a user visits your domain. Advertising is placed on the webpage and shared between you and the parking service. GoDaddy charges a fee, others are free, however you may make more with GoDaddy, therefore trying more than one domain parking service is not a bad idea.

Sign up for GoDaddy here.

Domain Parking is a way to earn money from your domains’ natural traffic. If you have registered domain names, but they are not currently being used, then domain parking is a way to put those domains to work earning you revenue without any work on your part.

It is called ‘parking’ because you point the domain to a provider that takes care of the page that appears to the user when they visit the domain and the advertisements. The parking company does the work for you.

Sedo is a service that provides domain parking and it is free to join.

Join Sedo here for free. Their instructions simply have you forward your domain through your current registrar and you are up and running. Join here and start earning cash with your unused domains.

Essentially the domain is used to display relevant advertisements to the user. Each time a consumer clicks on one of the advertisements you earn money. It is very simple to set up and you can see the reporting provided to watch your domains progress below.

Take a look and give it a try for a couple domains, there are others, Sedo has an excellent easy to use and understand interface.

Instead of adding code to your pages for each ad network, swapping code every couple of days, and attempting to determine which ad network you make the most money with, why not let someone else do it for you? Try one of these three services as they are free.

Recently three advertising optimization networks have appeared and each one received funding as investors seem to believe these are valuable services: YieldBuild $6 Million, Pubmatic $7 Million and Rubicon Project $27 Million.

I was first made aware of PubMatic and wrote about Pubmatic here.

Each service will run multiple ad networks, rotate them, and optimize them for your site. The goal is to obtain the greatest eCPM for you. An eCPM is an effective CPM, the amount you receive per 1,000 advertisements. Some ads may be sold on a CPC (Cost Per Click) or CPA (Cost Per Acquisition) or CPL (Cost per Lead), these will yield an effective CPM as more ads are run.

The following are free services and I suggest you try them all to determine who can optimize best for you and your site.

• Pubmatic
• Rubicon Project
• YieldBuild

I tried in-text advertising on this site for months and just turned it off today. I have two sites running the ads and the more highly targeted (content) site of mine received a better eCPM however both were very low.

Therefore I have removed the In-Text advertising tags as they did not yield as much revenue as I had hoped and the bright color highlighting ad underlining was distracting to site visitors. An example is below.

The site was yielding a $.04 eCPM which is not worth having the ads. I recommend other sources of revenue such as Text-Link-Ads, you can sign up here for free, and if you wish to advertise you can receive free $ to use. Text-Link-Ads allows you to sell a set number of links on your site and that has yielded much more revenue than the In-Text Advertising.

The images below show the before and after of the ad placement on the right hand navigation. The image on the left shows the right hand navigation as it has been since this site was started. The image on the right shows the right hand navigation as of the posting of this article.

The current placement of the advertising is shown higher on the right hand navigation. I will watch the revenue received to determine if that makes a difference. To raise the CPC advertising I have lowered the 125×125 advertising. Therefore, looking at the images below you will see the difference is the block that reads “Ads” and shows a Toyota car has been moved.

After I collect some data I will post the results of whether the higher placement made a difference. Note that this change still does not place the advertising over the fold, or on the first screen that a visitor sees.

First, I have to say that PubMatic is a great tool to rotate multiple advertising networks on your site. Take a look at a previous post discussing how they work here.

Determine where to place the AdSense code
The test, and I am only 2 weeks into this test, is to determine where best to place advertisements on your page. I had originally identified two places to put the AdSense code, on the right navigation as a 300×250 rectangle (although more common are the skyscrappers) and at the bottom of each post. Recently I added the code to the top of the page.

Three common places to place AdSense
I wanted to compare the following placements.

• Top of Page, 728×90
• Right of Page (in Navigation), 300×250
• Bottom of Each Post, 468×60

Results of Placements
Results below are shown as a eCPM which is an “effective” CPM or Cost Per Thousand. In other words, for every 1,000 advertisements shown what is the total revenue (on average) of the Google AdSense ads.

• $.22 eCPM : Top of Page, 728×90
• $.02 eCPM : Right of Page (in Navigation), 300×250
• $.15 eCPM : Bottom of Each Post, 468×60

Therefore the top of the page is 10 times more profitable than the right of the page. Obviously part of the reason is that the Top of the Page ads are the first a visitor sees. Influencing these tests are where on the page is the 300×250 placed, in the top fold or not. Top fold is the first area of the screen that a visitor can view without scrolling down. The reasoning for the bottom of the post is that a visitor will hopefully read the full article and when coming to the end will see relevant offers presented by AdSense.

Conclusion
Test multiple placements, for me the top of the page is by far the most profitable. However, some may view ads at the top of the page distracting so you will need to balance your desire for ads there.

I ran across and interesting script for maximizing your eBay affiliate earnings. This script is very well thought out, with excellent documentation and features.

The script creates an entire website for you and pulls in eBay listings while using your affiliate ID. The listings are updated in real time and therefore the content (eBay listings) of your site is automatically changing for you. After visiting eBay you choose the category you would like the site to focus on and all the subcategories are automatically pulled in as well.

You may choose from a couple templates and if you would like, you can even modify the templates. You are also able to add code to pages easily using their admin tool and templates. For example, I added advertising code using the PubMatic tool I wrote about.

The sites are search engine friendly and you may add text and other content to every page of the site. You may also enter unique meta tags and descriptions for the search engines as well.

I bought the script and am testing installation, usability, and whether the site is indexed on search engines and whether any money is made.

After an hour I have the site up and running, take a look at Purchase the Script Here.

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