Category Archives: Tools

You Want a Faster Site

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I was going to entitle this “you need a faster site” but it makes more sense to say “you WANT a faster site”. Why you ask? Of course there are the typical reasons of making sure you do not lose your visitors due to slow page time, but now it may effect your search results.

google_labs
Google Site Performance
Google now has a tab in the webmaster tools to view your site performance. Look under the “Labs” section within the webmaster tools and you will find “Site performance”. This information not only details the page load time for your site but also shows additional information about specific URLs.

google_site_performance
Individual Pages
The site performance tool highlights some of your pages showing the URL, size of the page, total requests and DNS lookups. More importantly these details are broken down into the individual elements. Finally they provide recommendations you can implement to improve individual page performance and overall site performance.

Effect Search Engine Rank?
Honestly I do not know, however a faster site overall cannot be a bad thing.

Get Top Search Engine Results Guaranteed

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Search engine optimization is a skill and takes time, patience, testing and more. There are multiple programs out there to assist and done right you can greatly increase your sites ranking in search engines. Obtaining a top 30 result will help with traffic, however being on the first page of results (typically top 10) or being in the top 3 will skyrocket your site traffic.

What if you only had to pay for results? RankPay only charges you for results. Use rankpay promo code RANK at checkout for a $50 credit. Go to RankPay Here

Obtaining High Search Engine Rankings
You can obviously pay search engines for clicks and drive traffic to your site, however search engine optimization allows you to increase your rankings in the search engines. If you have a site selling watches and Google does not list you in the top 30 for the term “watches“, chances are you will not get any traffic for those searching on “watches“. However you can use other highly targeted keywords such as “rolex watch” or “rolex submariner watch“, and it may be easier to obtain high search engine rankings for those keywords as they are more specific and typically would have less competition but also possibly less traffic.

Optimizing pages for keywords is a learned skill and one worth learning. However it can take months even if you know what you are doing to rank highly for your keywords.

Pay SEO Firms – Be Aware
There are many sites, some good some bad, that you can pay to optimize your pages for keywords. You pay them and they begin, hopefully they obtain the results you want. If not, some offer money back but rarely. However most importantly understand what key words they are optimizing you for. They will more than likely choose a word with very little competition, which typically also means very little searching for that word and hence very little traffic. That is not always the case but can happen. You want them to either let you choose the keywords to optimize for or have them pick your keywords and show you how much traffic those keywords receive. To find which keywords are searched for the most try a free service such as the Google Keyword Tool or an in-depth pay service such as WordTracker, but RankPay will also do that for you once you get started, read on.

A New Pay for Rank Service: Rank Pay
A new service I am trying out charges you only after your site achieves a top 30 position for the keywords you chose. They will obtain a top 30 position in Google, MSN and Yahoo, and the higher the position the more they charge so they are motivated to get you in the top 30 and even more motivated to get you in the top 3. Most importantly here is what you want your SEO firm relationship to have:

  • 1. you chose the keywords, not them
  • 2. you only pay if you are ranked high, and
  • 3. they are motivated to get you ranked in the top 3

Get Started with RankPay
You simply enter your website (go to RankPay Here to get started) and they quickly analyze it.

Next you enter the keywords you would like them to rank you for and they return the cost for top 30, 10, and positions 1-3 if and only if they obtain them. They also suggest many more keywords and tell you the number of searches per month. You can choose up to 10 keywords per domain, might as well sit back and let them go after your top keywords for you, you can stop at anytime. Get them started, wait a month or two and see what they have done. No loss.

You can also get a free $50 bonus if you use the code RANK by typing it in at checkout.  Go to RankPay here (or here if the other link does not work). Here is where you use the code at checkout:

Now do realize that once they achieve a high search engine result for you, you have to pay them every month. Therefore if you do not have the time to learn SEO just keep them running, if you do have the time to learn SEO, one strategy is to use RankPay now and then also work on the SEO yourself, it will get you started fast. Go to RankPay Here

With RankPay you only pay for results. Go to RankPay Here and use coupon code RANK at checkout for a $50 credit. Go to RankPay Here

Google Keyword Tool

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Google has a nice keyword tool. You can enter a keyword and have additional similar keywords found, very helpful for search engine marketing with new keywords, also for search engine optimization of pages with these keywords.

Another interesting feature is the ability to add a web page URL and have keywords generated. Take a look, easy, simple and quick: Google keyword tool.

Understanding Google AdWords and Google Analytics for Conversion Tracking and Business Intelligence

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I find metrics and business intelligence to be extremely telling and cannot live without them. The ability to test, optimize, re-test and ultimately obtain the desired action of a user or customer at the best possible price is something only afforded to online advertising and marketing as long as you use the right tools.

I am sure you have heard of conversion tracking, and Google’s tools within AdWords and Analytics make it very easy. Here is my guide to setting up, finding the data, and understanding the differences between Google AdWords Conversions and Google Analytics Goals and Filters.

First Setup Google AdWords to talk to Google Analytics

Be sure to tie your Google AdWords account to your Google Analytics account. To do so you need to have the email that you use as your AdWords login the same as an email of a user of your Google Analytics. Once you have an email that is the same for both AdWords and Analytics you login to your Google Adwords account. On the top menu click the Analytics tab (see graphic below).

Google Analytics Tab Picture

The Analytics account will be listed as long as your Analytics has a user with the same email as your AdWords account. Follow the steps and you will then see your Analytics reports available via the “Analytics” tab within Google AdWords.

How to Setup Conversion Tracking within Google AdWords

To set up the conversion tracking within Google AdWords click on the “Conversion Tracking” submenu underneath the “Campaign Management” tab.

You then “Create a New Action” and you need to name it, such as “Registrations”, other data can be associated to it also. Once you save the action you will be given code to put on the page.

You copy the code and paste it into the page that the user will see after they take your desired action. For example if you have a registration page named “register.php” and it collects their name and email with a button to “register” and the next page once registered is “welcome.php” then you put the code on the “welcome.php” page.

Example of how the flow of data works with AdWords: an individual searches on your keyword within Google, the Google network, or Content Network (depending on how you set up your AdWords campaign) then they see one of your advertisements (you can create many different variations) and go to your landing page, submit the information to register with you, then the next page which has the Conversion Tracking code is presented to the user “Thanks for Registering” and the code pings Google AdWords to register a conversion.

You will now see which Campaign, AdGroup, Keyword and Advertisement within Google AdWords generated that conversion. Cost per conversion and other useful information is provided as well.

How to Setup Conversion Tracking within Google Analytics

To set up the conversion tracking with Google Analytics you create what they call “Goals”. To set up a goal you first look under the “Website Profiles” and next to your Domain you will see the “View Reports” and “Edit” under “Settings”.

Google Settings Picture

You will see under the “Conversion Goals and Funnel” heading a list of Goal Names, starting with sequential numbering of G1 G2 G3 etc. Click the “Edit” link under settings to set up a Goal.

Note: What is different about the Google Analytic Goal tracking code as opposed to Google AdWords Conversion Tracking is that you do not need to set up code on your pages for the Goal Tracking. However, you must have the generic Google Analytics code on all your pages for it to work.

There are a list of fields to fill out, the question marks provide information on what is needed. Two main items to understand, Goals and Funnels. Goals are set up by simply putting the URL of the page that as the Goal page. Every visit to that page will be counted so you need to be careful and assure that is a unique page that can only be accessed the way you want. For example if the Goal page is your home page because a new registrant is taken to the home page after registering you will not only have the total of new registrants but it will also show the total number of visits to the home page for that day. The total will be inflated. This is the major difference between the accuracy of the AdWords Conversion tracking and the Google Analytics Goal tracking. However, the Funnels, which are optional, assist in removing the inflated Goal counts.

To utilize Filters, which are incredibly helpful and powerful, you define the path you would like to see a person take. In other words your Goal may show 10 registrants, however you may want to know if they went to the Goal page by first going to the registration page as this would remove all the inflated visitors. For example, if the Goal shows 20 visits to the Goal page and only 10 came from the registration page then you know there were 10 registrants. Utilizing filters can be used for many purposes.

Here are two powerful uses of the Goals and Filters, for internal site development and optimization as well as external advertising campaign testing.

First, internally you can use the filters to show the paths that are taken to registration. Is it home page –> registration or content page –> registration, any path you may suspect or see within Analytics you can filter here.

Also, internally if you have a multi-page sign up process you can determine exactly which pages potential registrants drop off. You may have individuals drop off when you ask certain questions or on certain pages, great to be able to test.

Second, to monitor external advertising campaigns that use unique landing pages you create, you can show filtering from page1 –> registration or page2 –> registration etc. This is a great way to determine, in a process of pages, which campaigns work best.

Where to Find the AdWords Conversions within Google AdWords

You can also find the AdWords conversion data within AdWords. Total number of Conversions are listed by Campaign Name, by Ad Group Name within the Campaign, by Advertisement Variation and by Keywords. The data will always be listed under the “Conversions” column.

Where to Find the AdWords Conversions and Goals within Google Analytics

Before we discuss how to use the Goal and Conversions, here is where you find the data with Google Analytics. The image on the left shows the data for AdWords is found under the “Traffic Sources” menu item. While the image on the right shows the Goals information is shown under the “Goals” tab, a lot of great information.

Now You’re Ready!
That’s it, now you are up and running and know the differences between the Google Conversion tracking with AdWords and the Google Analytics Goals and Funnels. The above is meant to get you started, however does not even begin to touch on the various ways in which you can use the data. Begin to use the tools, use your imagination and you will be wondering why you never used them before.


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Make Sure You are In Google Blogsearch

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Google Blog Search allows anyone to search blogs and only blogs. Just as you would want your site to be listed in Google search you also want to be listed in Google blog search.

Manual Ping
The quick and easy way to assure you are indexed in the Google blog search is to manually enter your sites URL, what they call a ping by going here and simply pasting your sites feed address. A feed address may appear as “yourblog.blogspot.com/atom.xml”, “yoursite.com/wp-rss.php” or “feeds.feedburner.com/yourfeedname”. Enter your feed and submit. While this is easy it would be ideal to alert Google and others automatically every time your feed is updated.

Automatic Ping
WordPress and others have this set up already, recent versions of WordPress already have the Google blog search set to be pinged. However if you are using an older version of WordPress and do not wish to upgrade or have another content management system that has an XML-RPC client then check to make sure it is set up. In WordPress you navigate to the settings –> writing or in older versions options –> writing, there you will find the Update Services section, check to see if this is listed http://blogsearch.google.com/ping/RPC2 and if so you are fine otherwise paste it in and save changes. If however you have a rest client the URL is http://blogsearch.google.com/ping.

More detail can be found on the Google Blog Search Pinging Service API page and Frequently Asked Questions about Google blog search.

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Does the SEO SpyGlass work?

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Search Engine Optimization
I wrote about the SEO SpyGlass tool and why you would use it, for search engine optimization assistance, now let’s take a look at how you can use it. To obtain a copy of you can Buy the SEO SpyGlass Tool Here.

First, what is the SEO SpyGlass tool? The tool has one mission, and that is to help you rank highly in the search engine for the key words that you wish to rank high for. In order to obtain a high rank for any keyword you need to analyze the pages that currently have the keyword spots. By determining how the high ranking pages got there you can duplicate that effort or a similar one and hopefully obtain a similar ranking.


spyglass seo

How it works
Once you get a copy here is how it works. You can choose one of two ways to start. Choose the keyword you wish to rank highly for, and SpyGlass will determine the highest ranking site. Or you can choose a competitor site and SpyGlass will analyze that one. See the screen shot below, I choose the keyword sunglasses.


seo spyglass keyword

After you have chosen your keyword or URL of a competitor you then choose which search engine you want them be analyzed on. Most traffic come from Google, however many search engines are available to determine the best optimization. The next screen, below, chooses Google as the search engine to analyze the keyword sunglasses on.


seo spyglass search engine

Now SpyGlass does what it is best at and begins to analyze the top ranked site for the word sunglasses. Once the analysis is done you will see a row for every link showing the:

  • Search Engine
  • URL
  • Page Rank
  • Title
  • Links Back
  • Anchor Text
  • Anchor URL
  • Outbound Links
  • Total Links
  • Link Value


spyglass

All the above and more is provided. This is all on the first tab after analysis labeled Search Engine Data, in this case for the word sunglasses the top Google hit was sunglasshut.com and that was analyzed. The second tab is labeled SEO Report.

The SEO Report is fantastic, it tells you step by step what to do next. There are seven sections:

  • 1. Optimize keywords
  • 2. Increase Google PR
  • 3. Find link partners
  • 4. Submit articles
  • 5. Find traffic sources
  • 6. Use social media
  • 7. Get listed in directories

Each section tells you exactly what steps to take, for example the Get listed in directories section gives you links to the directories to submit your site to. You simply go down the list, submit to all and you are done. Step by step instructions are given for every section.

SEO SpyGlass is a powerful tool, follow the instructions and you may see your search engine rank increase significantly.

Learn more about the SEO SpyGlass Tool here, or buy your copy now, or download a trial copy here.

In case you are wondering the tool is search engine safe and friendly. SEO SpyGlass is 100% safe and Google-friendly. SEO SpyGlass includes support for both Google and Yahoo! API keys to make sure you access these search engines safely. Plus, SEO SpyGlass supports Human Emulation, which makes the software appear to search engines as a living breathing human being with a Web browser — so search engine won’t tell the difference. SEO SpyGlass also fully supports working from behind a proxy, so you can still monitor your rankings without problems.

With regard to future updates, the program will download updates automatically as soon as you start it. Buy your copy here.

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SEO SpyGlass Tool

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Ever wonder how other sites rank highly for certain keywords, the keywords you want to rank highly for? There are many software packages out there, I have mentioned LINK SEO 8, which I like very much, and others to assist with your Search Engine Optimization (SEO) strategy. Some tools are created with a very narrow focus and they do that one thing very well. Here is the Mantra for the SEO SpyGlass Tool:

Here’s A 100% Proven Way To Quickly And Easily Outrank ANY Site, For ANY Keyword,
And Get A Top Google Ranking

In order to obtain a high rank for any keyword you need to analyze the pages that current have the keyword spots. By determining how the high ranking pages got there you can duplicate that effort or a similar one and hopefully obtain a similar ranking.

The SEO SpyGlass Tool tells you who links to the page, where links come from whether it be other pages forums or social networks, the ranks of those other pages and much more.

Learn more about the SEO SpyGlass Tool here, or buy your copy now, or download a trial copy here.

In case you are wondering the tool is search engine safe and friendly. SEO SpyGlass is 100% safe and Google-friendly. SEO SpyGlass includes support for both Google and Yahoo! API keys to make sure you access these search engines safely. Plus, SEO SpyGlass supports Human Emulation, which makes the software appear to search engines as a living breathing human being with a Web browser — so search engine won’t tell the difference. SEO SpyGlass also fully supports working from behind a proxy, so you can still monitor your rankings without problems.

With regard to future updates, the program will download updates automatically as soon as you start it. Buy your copy here.

Get Traffic From Technorati

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Technorati is a site to track blogs and media through tagging. They currently track 107.3 million blogs and over 250 million pieces of tagged social media, as of the writing of this article.

Tagging is done by you and as long as you use their required code you will be submitted to their system. You may tag your post with keywords that you believe are relevant to your post. As Technorati is so large now you want to be found in their system. Some sites make their decisions on whether or not you can participate in an advertising campaign or even make your services available in their directory look at Technorati as one of the deciding factors, such as ReviewMe.

Here are the steps to get started:

  • join free here
  • enter and claim your blog or site so Technorati may validate you own the blog, all you do is create a post with a code they give you. Once you are validated you may then delete your post.
  • you will have a main account with a bio and other information, which is about you
  • next you will enter general tags for you
  • most importantly, you will never be found in Technorati, you need to enter tags for every post you have

Now you will be found in the Technorati directory. Their metrics include a Ranking, Authority and a Favorite metric. To assure you are in the directory you need to use the following code: which they calculate, and a favorite rating.

Tags will assist in bettering your Technorati rank. To place a Technorati keyword on your post, below is the code for tagging your content: vc news

Code for tags:

Favorite buttons such as this, get the code from Technorati, allow users to Favorite your site

Add to Technorati Favorites

Code for favorite button: