I decided to write an eBook about Profiting Online. It took a while and is 40 pages, meant to be an easy read and instructional. Why an eBook and not just posts on a site? While blogs are a great tool to easily publish information, they typically list the posts and articles in order of the most recent to the oldest, which does not convey information in a step by step instructional method.
Making Money Online eBook
I wrote this book for many reasons. Online technology, websites, services, tools, social media tools, social media sites, however you want to categorize the latest site or service you have seen changes almost daily. It can seem overwhelming. However if you peel the layers off of any web product or service and look at the business model, how they make money, they are all very similar.
Whether you are starting from scratch and do not have your own site, or have an existing site and looking or new marketing methods or ways to make money online, I hope you find this very useful.
Download your copy for free here
Background
You will see from my background that I have been involved with online businesses in many ways, from starting my own online businesses to assisting others. I spend a lot of time merely analyzing business models and I have learned, as will you, that every business needs to make money, period. I have heard many tell me about the great “idea” that they have, many of which are amazing, however the bottom line is the answer to the question “how are you going to make money?”.
If you have ever walked through and viewed the paper copies of patents in the Patent & Trademark Office you will be amazed at what you see and many times wonder “why is that not being marketed or sold today?” and in many cases the answer is that there is either no demand or it cannot be made and sold for a profit. However, all of them are very cool and amazing, but if they cannot make money they will typically not see the light of day. Let’s discuss money making.
How Online Businesses Make Money
There are two ways to make money with online businesses, either make money as part of your business model or your model is to build an amazing technology and hope to sell it to another business that will either monetize it or provide it for free as a value added service. I will not be discussing the “I will build this cool thing and then sell it later” approach, which is valid but not for discussion here.
In many ways this book, these instructions and explanations, may seem simplified however I have chosen to touch on every aspect from start to finish with step by step instructions so anyone can set up a site, promote it, drive traffic to it and generate income.
The other approach I could of taken would have been to go in depth into one area, however I would prefer to get you started and then you may use many of the online sites to explore and learn more about any one particular topic in detail.
The book includes the following topics:
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Domains and links to your site can occur with or without the www in the domain such as http://longest.com and http://www.longest.com. Search engines can view these as two different domains. It is speculated that this may effect your PageRank with Google and potentially rankings with other search engines.
The thought is that if you have 20 links to a page using the www and 20 without, they may be looked at as two different pages and therefore only 20 links are associated to the page as opposed to 40. If 40 links were associated you may obtain a higher search engine ranking.
Preferred Domain
Google calls this a domain preference and allows you to set your preference. Log into Google’s Webmaster tools. Then navigate to the Tools option on the left hand menu, then to the Set preferred domain option. You will see a screen like below and you can choose, it is defaulted to Don’t Set an Association but this is where you can choose with or without www.
It is that simple, cannot hurt, and hopefully over time will help.
If you need to get another domain, use the godaddy coupon we have available.
InLinks is a new service from those that brought you Text Link Ads. You can buy keywords and have them link to your site. What is interesting is that you pay a flat monthly fee instead of a cost per click basis. You also own that keyword on that site for the month you pay, that means that every time the keyword you bought appears on that site it will link to your site.
The benefits are that you will receive traffic. Also, for search engine optimization you will now have links within content on another site link to yours. Best of all, for a limited time you can get $100 in free links for only $1.
$100 in Free Links for $1. Sign up for inLinks here and use the inlinks coupon code 100free when you checkout.
I use most of the Google tools, in particular the webmaster tools. I switched recently to use the Google Reader for RSS subscription. After doing so I realized that Google provides a number of unique opportunities to syndicate your feed, items, and links. All of these are published at a google.com domain. What a great way to syndicate your content even further and hopefully gain some search engine optimization benefits along the way.
Here is what I found available and interesting.
First, Google creates a profile page for you. You can provide information about yourself and also provide links with the anchor text you choose. Take a look at my page on google, the Brian Longest’s Profile page, where you can write about yourself and provide links to your sites or any others.
Second, you probably already know that you can make folders and organize your RSS subscriptions. This is extremely helpful as you continue to follow and read more people. However, more importantly, did you know that by following the Manage Subscriptions link and going into the Folders and Tags tab you can make any of your folders public.
By making the folder public a page is created with a Google address having the posts of the RSS feeds you added to the folder. Also the name of the page will be the name you gave the folder. Take a look at this page which took on my folder name and therefore is entitled Make Money Online.
Third, in the Google Reader you have a folder for what Google calls Shared items. You can choose any blog post, yours or anothers, and mark it as a shared item. These items all end up on a unique page. Simply click the shared items folder to see what you have added. You will also notice a link provided to you which forwards to the shared items page. See my Shared Items Here. I chose to put those articles that are the most viewed, dugg, and sphinned on my site into this shared items folder. Another nice feature is the page also has your profile and your links.
A little known fact, is that you can add notes into the shared items. Essentially a blog post if you will, allowing text and links. Also very powerful.
Hopefully you will find this useful.
To get your site noticed you need to submit to search engines and/or directories that require it. Some, if not most, will find your site eventually if they crawl the web or pull results from another engine that does. Here is a quick way to get your site submitted fast and free to a handful of engines.
The below will submit you to 300 for one low price.
Another popular site that you will want to allow your users to post to is StumbleUpon. To implement a or link you copy and paste code that StumbleUpon provides here.
Other stumble buttons can be found here.
Users can help promote your site through StumbleUpon and free exposure is always good.