With TextLinkAds you can advertise and drive traffic, , and you can let them sell links on your site for additional revenue -

First, I have to say that PubMatic is a great tool to rotate multiple advertising networks on your site. Take a look at a previous post discussing how they work here.

Determine where to place the AdSense code
The test, and I am only 2 weeks into this test, is to determine where best to place advertisements on your page. I had originally identified two places to put the AdSense code, on the right navigation as a 300×250 rectangle (although more common are the skyscrappers) and at the bottom of each post. Recently I added the code to the top of the page.

Three common places to place AdSense
I wanted to compare the following placements.

• Top of Page, 728×90
• Right of Page (in Navigation), 300×250
• Bottom of Each Post, 468×60

Results of Placements
Results below are shown as a eCPM which is an “effective” CPM or Cost Per Thousand. In other words, for every 1,000 advertisements shown what is the total revenue (on average) of the Google AdSense ads.

• $.22 eCPM : Top of Page, 728×90
• $.02 eCPM : Right of Page (in Navigation), 300×250
• $.15 eCPM : Bottom of Each Post, 468×60

Therefore the top of the page is 10 times more profitable than the right of the page. Obviously part of the reason is that the Top of the Page ads are the first a visitor sees. Influencing these tests are where on the page is the 300×250 placed, in the top fold or not. Top fold is the first area of the screen that a visitor can view without scrolling down. The reasoning for the bottom of the post is that a visitor will hopefully read the full article and when coming to the end will see relevant offers presented by AdSense.

Conclusion
Test multiple placements, for me the top of the page is by far the most profitable. However, some may view ads at the top of the page distracting so you will need to balance your desire for ads there.

Making money with Google AdSense can be an excellent source of income for your site. I tested a generic site using Google AdSense and a niche site to determine which is more profitable.

The benefits of implementing Google AdSense is the fact that it is:

• easy to sign up,
• does not require a minimum amount of traffic
  to your site,
• you can place multiple advertising units on the same page, and
• you can begin earning quickly and effortlessly.

Many factors can determine how much you earn, such as:

• placement of the ads on your site and pages,
• average revenue per click, and
• relevance of the advertisement to your content and to your visitor

The average revenue per click depends on two main items, your content and the associated ads. If your site is focused on life insurance and another site is focused on cellular phones, then the ads placed on the sites will reflect life insurance and cellular phones respectively. Google matches your content with their advertisements. You can only attempt to control the type ads on a page with the content on the page. Therefore the ads will match your subject matter.

The average revenue per click will depend on the worth of the keywords that are being bid on by advertisers. How words obtain different prices from advertisers depends on multiple factors and is a subject for another story. Typically if those selling life insurance products and services make more per sale (assuming equal click through and conversion rates) than those selling mobile phones then the site with life insurance content will make more revenue per click.

Test of Generic and Niche Site Content Revenue

I created a site due to my passion for Venture Capital and those that are funded, called Venture Capital Update and implemented Google AdSense. This is a niche site focused on Venture Capital fundings, Venture Capital firms, and entrepreneurs.

This site Longest.com is more of a generic site. While the focus is on learning what does and does not work in the realm of making money online, the stories and subjects can vary greatly.

Here are the results after 2 months of running Google AdSense on both sites.

Venture Capital Update

• .68% Click Thru Rate
• $2.83 eCPM

Longest.com

• .17% Click Thru Rate
• $.36 eCPM

The implementation of Google AdSense was as close to exact on both sites as possible. The eCPM is an effective cost per thousand, meaning for every 1,000 pages the ads appeared on that is the amount earned on average. Above you can see that the click thru rate was better on the Venture Captital Update site and the earnings per page denoted by eCPM were also higher. The earnings per page are a factor of both the price bid on keywords that match your pages content as well as the click thru rate, the more that click per 1,000 pages the more revenue you will earn.

The conlusion here is twofold, the higher click thru rates denote advertisements were more targeted to the content and site visitor on the niche site of Venture Capital Update. It may also be the case that the keyword prices that were bid on related to the niche site were higher as well. As this test is not perfect, it was over a period of 2 months and the difference in revenue was large as the niche site earned much more. If you wish to optimize your Google AdSense earnings I suggest you create a niche site as I did for Venture Capital.

Click below to sign up with Google AdSense:

AdBrite’s BritePic allows you to make money with your pictures. You simply use their code for each picture and AdBrite places text advertising around the picture. Clicks earn you money. Your pictures do not take up any more space than they normally would.

Some of the features of BritePic are:

• Link to this image
• Embed this image (you still get the ad revenue, even if your pic is embedded elsewhere)
• Zoom in and out (see demo)
• Captions that slide out when you hover over the pic
• Link the image to another URL
• Subscribe to RSS

Here is an example of a picture I took and the BritePic ads:

Sign up here to use the Full Page ads from AdBrite.

Sign up for AdBrite Here

AdBrite will sell ad space on your site for you. They have many options to generate revenue from your site. You control what type of advertising you would like on your site. (Sign up here). Ad units include:

• Text only (links to advertisers sites)
• Combination of Banners and Text (alternates depending on demand)
• Full page advertising (shown between pages on your site)
• Inline ads (keywords are highlighted and may be clicked)
• BritePic (monetizing photos)
• InVideo (monetizing your video)

Text only, and text w/banners work much like Google AdSense, advertisers may choose to place their advertisements throughout the network. When using the text w/banners, text will display when banners are not available.

Full page advertising allows appears between webpages on your website. When a visitor moves from one page to another they are shown an advertisement with the top of the webpage identifying your site and the bottom of the webpage is an ad. Each visitor will only see one per visit so they are not annoyed.

Inline Ads highlight keywords on your page by underlining them. When the mouse hovers over the word an advertisement appears to grab their attention and a click on the word earns you revenue. These ads are very unobtrusive and a nice supplement to other forms of advertising on the page.

BritePic ads allow you to monetize your pictures. By using the AdBrite system they place an advertisement at the top of your picture. When clicked you earn revenue.

InVideo ads allow you to monetize your videos. By using the AdBrite system they place an advertisement, much like BritePic, at the top of the video and you earn revenue when clicked.

You may choose any or all of the above. We will write about each advertisement type and test each one.

Sign up for AdBrite Here

Google AdSense
Making money with programs such as Google AdSense is easy to implement. First you join their program for free, then you choose which type of ads you would like to have appear on your site.

Types of Ads
Google allows you to show on your site the typical text advertisements, image advertisements, video ads, link units, referral buttons, and themed units. Do not be overwhelmed by the choices, they are either text or images (including videos). Some of the text links have descriptions and some just have the link. Google provides may different sizes to fit anywhere on your site.

Other options when choosing which of the various sizes to use are: choosing your own colors so the ads have the same look and feel of your site, choosing whether to display both text and images, or if an advertisement does not exist either run a public service advertisement or a solid color such as white so it appears the ads are not there.

You may also put Google AdSense ads on multiple sites and track them individually. The reporting is outstanding.

Visit Google AdSense.