39 Advertising Networks and Optimizers

Here is a list of various types of networks, whether you are a publisher and want to make money by adding their advertisements to your site or an advertiser looking to reach your audience. The list can also be found here.


Affiliate Networks

As a publisher you will have to implement these advertisements on a case by case basis by choosing the ads you want to run.

General Advertising Networks

This is a list of networks providing multiple types of advertising and pricing methods.



Niche Advertising Networks



iPhone Advertising Networks



Mobile Advertising Networks



Advertising Network Optimizers


AOL to Compete with Google and AdBrite

AOL is launching what they call BidPlace. BidPlace will be a self-service service allowing you to manage display advertising campaigns in real time. As an advertiser you will be able to submit bids for CPM, CPC and CPA. It will have all the common features you would expect, those that Google AdWords and AdBrite have.

Launch date is the “first half of 2009″ , wow how is that for putting a line in the sand, haha. I wish I could say that, “sure I’ll have the car fixed in the second half of 2008 honey”.

Platform-A BidPlace Press Release

Top 6 iPhone Application Advertising Networks for Publishers

iPhone App
Here is a list of iPhone Advertising networks, great ways to monetize an iPhone application – aka iphone app.

Application Advertising
The following have specific iPhone application advertising solutions for those that have created iPhone applications and wish to earn revenue by placing advertising in their iPhone application. Some of the following advertising networks are exclusively iPhone applications and others have programs for iPhone applications as well as other publisher solutions.

For Revenue:

  • Medialets : Insert ads into your application using easy to drop in Objects, also track your users interaction with your application, earn a CPM.
  • AdMob : Offers ads for your iPhone using Javascript” code. AdMob has been around for a while and has publisher solutions for mobile phones, not just iPhone applications.
  • PinchMedia : Offers ads and analytics for your iPhone application, exclusively for iPhone applications.

For Ad Swapping:

  • PurpleTalk : PurpleTalk allows you to join an advertising exchange with other iPhone developers. You earn advertising views of an advertisement for your application when you advertise others. You do not make money with these ads however it is a free way to increase the adoption of your own application.

For Analytics:

  • PinchMedia : Offers analytics for your iPhone application, exclusively for iPhone applications.

As iPhone’s become more popular by the day, and applications become more widely used your application may become a nice revenue generator. Many options exist.

if you have a new application you could use the PurpleTalk code to gain free exposure and hope to increase your application adoption. Once you have gained adoption and increased usage you could add the advertising code from one of the above iPhone Publisher Networks and start earning revenue from your inventory.


Setting Up Networks in the Rubicon Project

The Rubicon Project is an ad optimization tool.

Rubicon Project Explanation
You may run advertisements on your site. The Internet Advertising Bureau (IAB) has a list of standard advertising unit sizes, as an example a common size is a 300×250 (refers to the pixel width and height) ad unit. When you join an advertising network such as AdSense, Yahoo Publishers Network, or others, they typically have all of the standard IAB sizes. You would then place code on your site to display ads from these networks. The code will only place the advertisements from that one network, to rotate them you would need to use a script or ad software.

However to determine which advertisements are paying the best for your site, page, position, ad type, etc., you would need to check each network every day and keep a spreadsheet. However what you would be unable to do is what ad optimization networks like Rubicon do, and that is optimize by determining which ad network to pull an advertisement from based on the page, position, geographic location of the person and more, in order to optimize your revenue. Revenue is measured by an eCPM (estimate cost per thousand). If the eCPM is $1.20 then you are making $1.20 for every thousand ad impressions.

Setting up Networks
Rubicon has two types of networks.

  • Smart Matched Networks – networks that Rubicon has already set up
  • Baseline Networks – networks that you will need to set up yourself

Smart Matched Networks
When you initially join and set up a website, receive your Rubicon ad code, and place the code on your site you will instantly begin displaying advertisements because Rubicon already has relationships with certain Advertising Networks in place. Therefore advertisements are being pulled from a list of about 10 already setup. These are the Smart Matched Networks. Which Smart Network advertisements are pulled from depends on settings under the Sites tab that I will explain in another post. As a quick example, you can choose to show both display advertisements (graphical ads) and/or text ads. If a network does not have text ads and you chose to only show text ads, then obviously that network will not be part of your mix.

Baseline Networks
These networks can be manually added by you. There are two reasons you would add them, you may want to add additional networks that are not already part of the Rubicon Smart Matched Networks or you may already have a network relationship and you would like to keep it.

There are a lot of networks you can choose from under the Baseline Networks. Simply click the “add” button next to the Baseline Networks heading and you will see a list. However to add one of these networks you must have a relationship with them. In other words you must sign up with them, be approved, and when entering into Rubicon you would need to have your login and password to set it up. Now when you do this you can still log into the original ad network directly to obtain stats and/or get them from Rubicon. The benefit of having the advertising pulled from Rubicon is to optimize your inventory to achieve the highest eCPM, the most money possible per impression. However, there are costs associated with this so read on.

How You Get Paid and How Rubicon Gets Paid
Rubicon charges a 10% fee. Therefore if your total revenue for the month is $1,000 Rubicon would receive $100. Now here is how it breaks down if you have added networks using the Baseline Networks. First the Smart Matched Networks are Rubicon relationships so let’s say you make $100 from them in one month, then you make $100 from a group of Base Line networks that you signed up for and added to Rubicon. For the Month you would make $200, however Rubicon would take a 10% or $20 fee since they optimized your inventory. Now Rubicon’s Smart Match Networks made your $100 minus their $20 fee (fee is on the total $200) and you would receive an $80 check from Rubicon. The $100 from Baseline Networks would come directly from those advertising networks you have direct relationships with. The question is whether you believe a 10% fee is worth Rubicon optimizing your feeds. Assuming they can take your $.90 eCPM to $1.00 or more, then yes, it’s definitely worth a try.

Kontera New Feature to Make More Money Per Page View

In-Text advertising is what Kontera is known for. You can make more money per page using their system and installing their code. Install once and generate revenue forever.

How Kontera Works
You place their code on your pages and Kontera will hyperlink, in other words make links on your pages clickable by visitors, to advertisers sites. For example, if you have the word baskets within a post on a page of yours they may make that link clickable because an advertiser paid to receive clicks on the word baskets.

How You Make Money With Kontera
When a visitor is on a page of yours and a word is hyperlinked by Kontera that catches the visitors attention they can place the mouse over the word. When they move over the word an advertisement pops up enticing them to click and learn more. The visitor, if they click, is taken to the advertisers site that bid on that keyword. Since the link is clicked the advertiser pays Kontera and Kontera splits the revenue with you. What is nice about this advertising is that you do not need to do anything and the advertisement is nothing more than a hyperlink of a word that is already in one of your articles and does not appear as additional advertising. This raises your page eCPM.

New Feature to Make You More Money
The more clicks, the more money you make. Kontera has added a new feature to make individuals more likely to click and there is nothing changed on your page. The information that is shown when someone moves the mouse cursor over the hyperlinked word is enhanced, call it a rich media experience if you will. Take a look at this image from Kontera of their newest feature:

Kontera in-text advertising

The benefit is hopefully more clicks per page and more money for you per page and per visitor.

Visit Kontera here to get started, it is free to join.

Advertise with LinkWorth

LinkWorth provides multiple advertising options for you, as well as valuable services. Some of the benefits include the following:

  • Buy ads and increase traffic, visibility and search positions
  • SEO/SEM Consulting, Reputation Management
  • Article Distribution, Directory Submission, Press Releases, Custom Content & more
  • Huge inventory of publishers growing daily
  • Perfect backend for Agencies to White Label or Add-on to existing services
  • Use our Control Center to manage one or all of your accounts with one login

LinkWorth provides 10 advertising products. You can sign up for free here at LinkWorth.

Advertise Your Site and eBay Auctions with Bidvertiser

Since you can receive $20 in Free clicks you might as well give it a try. Their reach is impressive, you can place your ad on thousands of sites with BidVertiser and Get $20 in FREE clicks – Click Here to Sign Up.

Setting up an advertisement is easy. Creating a text advertisement is fast, setting your max price that you want to pay per click, click start and you are up and running. You only pay when someone clicks your advertisement. Since you pay only for the person that clicks your advertisement you therefore have a person interested in your product or service.

Bidvertiser also has a unique advertising service to market your eBay auctions.

Sign up to advertise with Bidvertiser by clicking here to get $20 in FREE clicks.

Generate Site Traffic with Text Link Ads

Take a look at Text Link Ads, where you can purchase links to your site to assist with boosting your search engine rankings and obtaining click throughs. With most textual cost per click search engines you pay per click, with Text Link Ads you pay a flat rate for the site traffic and the more clicks you receive the more reasonable the cost per click.

They will give you $100 to start, you can also make money by placing links on your site and they will sell them, as well as an affiliate program.

Text Link Ads