Category Archives: Online Advertising

Offer Agency Services Courtesy of Google Engage

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If you have clients or want to get started with managing online marketing for others; you can utilize Google Engage to do just that. As most things google, the service to you is free.

google engageGoogle has created this program to provide you with additional tools to manage your own accounts or those of others. Obviously they want you to use their advertising services through AdWords however you can learn quite a bit.

Google Engage Provides the Following:

  • Training – They provide an online classroom for you to learn more about the various Google advertising products.
  • Incentives – If you indeed want to begin assisting others and managing others accounts they provide you with 20 promotional $100 AdWords vouchers. These are not only for new accounts but you can use them with prior customers also.
  • Google certification support – If you would like to become certified you can obtain certification training and free exam vouchers.
  • Sales and Marketing Tools – They also provide marketing and sales materials for you to grow your business.

    • Keep up to Date: You will be able to keep up to date with the latest from Google.

Online Advertising to Reach $50 Billion

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Online advertising has been predicted by eMarketer to reach $50 Billion in 2015. By contrast the total spend in 2010 was $26 Billion. Comscore had shown that in the last two months of 2010 alone there was over $32 Billion spent online. Therefore it would be no surprise that over the course of an entire year $50 Billion may be spent 4 years from now.

online advertisingSales online have been increasing consistently every year as has advertising online. Take a look at eMarketer for more online research.

Facebook Ads Optimization

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I read that Facebook will bring in over $4 Billion in advertising revenue this year. They stated that 60% of that revenue is from their self service ads. That information was in the July 11th to July 17th edition of the Economist. I thought a post with information to explain how Facebook advertising works, how to optimize the advertising, and how to get started would be helpful. Instead of trying to explain all of that here is a reference post with links to the information.

All of these links are official Facebook resources for understanding, optimizing, and starting a Facebook advertising campaign.

facebook advertisingJoin their advertising newsletter to learn about the latest webinars and information. For example here is an upcoming webinar about “best practices for generating stories, as well as how Sponsored Stories can help you achieve your marketing goals on Facebook.”, you can learn move about it and RSVP here. Hopefully you will find this list helpful.

Merchant Email Paradigm Shift

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I received an email today from Puma that I found fascinating. Maybe this has happened before and I did not notice it. First let me say I like Puma, enjoy their products, and this is not a negative comment in any way. Over time businesses have been creating an online presence. They may also sell their products and services online. Nothing new here. However typically in the past when I received an email communication it was about their online store that I could shop at. Today I found this email most interesting.

Paradigm Shift
puma saleI was just about to click on this advertisement (see the image to the right) in my email to go to their website and pick something out for myself for fathers day. I was then going to wrap it, give it to my kids, and tell them to give it back to me on fathers day. That is what you do with little ones, they have gotten me some great stuff.

Before I clicked I realized what the advertisement said. It is 30% off puma stuff but it says you cannot use it at their online store it is for their offline brick and mortar store only. It also says you cannot use it at an outlet store, however that is normal to not have discounts on already discounted stuff and did not surprise me. The surprise is the fact that the email sent to me electronically (as if email would come any other way) told me I had to go to their brick and mortar store. Here are the various scenarios, the third is new to me.

Scenario 1 : while in a store they tell me to join a newsletter or go to their online store
Scenario 2 : I receive an email from them and they tell me to go to their online store
Scenario 3 (Paradigm Shift) : I receive and email from them and they tell me I have to go to their brick and mortar store

I am not saying this is a bad thing, just that the method is somewhat new and I suppose we will be seeing a lot more stores utilizing it. However I am still not going to their store, the traffic alone drives me nuts.

OpenX Ad Serving Funny Video

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If you would like to add banners to your website easily, quickly, and with all the features of a professional ad serving engine you should take a look at OpenX. You can go to OpenX here to learn more. If you have used banner serving technologies before you will realize they have all the grounds covered with features. Also in the past they were named phpAds, of course that was years ago and I loved them then. Now they also have a free version which is hosted so you no longer have to install any software. You can start today, serve ads, and have ads filled by their OpenX market place. This is a great way to add a banner internet marketing solution to your site or sites.

They also have an enterprise version and a funny video explaining what advertisers want, what publishers want and what their serving technology does. Watch it here:

One Trillion Data Points

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Online Advertising Report
Project Rubicon has just issued their online advertising report for Q3 of 2010 utilizing over 1 Trillion datapoints. As a lover of data I have to say being able to have that much data from which to make projections and or analyze the market is fantastic. You can find their report by following the link, as well as prior quarterly reports.

Online Ad Spending May Surpass Traditional Newspapers

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eMarketer Ad Spending Estimate
Geoff Ramsey, CEO of eMarketer told the Wall Street Journal “It’s something we’ve seen coming for a long time, but this is a tipping point,”. What Mr. Ramsey is referring to is their report that estimates 2010 will be the first time more money was spent in online advertising than in newspapers. You can read more of eMarketer’s articles and purchase their reports at eMarketer. This is significant for anyone that has an online business, particularly content.

Content Online
Two things to note, actually many more, but two obvious observations. First, this is good for those of you in the online marketing space and particularly those that have online content sites that have the same feel as newspapers. As the individuals that have traditionally spent money with newspapers move online they will have less of a transition when buying ads on sites that feel like newspapers. However that is only during the transition and as they understand online marketing better they may move to other sites and/or ad networks. Secondly, realize that this does not mean a flood of dollars are leaving X and going to Y, in other words those newspapers are going to move online if they have not already and with devices such as iPads, and others, many will be competing directly online was the same look and feel as they always had.

Publisher Technology Predictions from AdExchanger

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Publisher Technology
As a publisher you want to make the most money for your inventory. A publisher is someone who has advertising inventory in the form of text ads on a site, banners, video ads, audio ads or any type of advertising. Banners and text advertising have been around since the 90s and multiple advertising networks have provided inventory fulfilling technologies.

Systems have been developed by third party companies to optimize the fulfilling of inventory for the best return for advertisers as well as publishers. In the past you would manually swap out code on your site to deliver ads from those paying you the most for that inventory. Now it can be done for you with ad optimizing technologies.

Thirteen predictions from CEO’s of these top publisher technologies can be found here from the AdExchanger site. Learn the predictions for 2011 at their site, I will not steal their thunder here.

You will notice many reference RTB which stands for real-time bidding. The basic idea is to help both advertisers find the best audience at any time as well as obtain the highest eCPM for publishers. The eCPM is an estimated cost per thousand as not all payouts are based on fixed prices, therefore when a CPC (cost per click) is utilized the CPM must be estimated over time. To learn even more about Real Time Bidding see the white paper found here at the PubMatic site.

$22 Billion in 40 Days

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Seems Impossible
In just 40 days, the first 40 of November and December 2010 alone, there was over $22 Billion spent online. This is according to Comscore and is up 12% from the prior year. Also, five of the top 10 spending days online have been this year and the year is not over yet. More detail is found at the comScore Press Release.

That figure was 16% higher than the previous year. Incredible.

$6.4 Billion in Online Advertising in 3 Months

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$6.4 Billion Spent in just 3 Months
I thought I would emphasize that a total of $6.4 billion was spent in online advertising in only 3 months. That was the three month period known as Q3 of 2010, July / Aug / Sept. Take a look at the recent IAB Press Release. Here is a quote from the release:

U.S. Internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17% increase from the same period in 2009. The third quarter 2010 revenue estimates were announced today by the Interactive Advertising Bureau (IAB) and PwC US.

Take a look at the graph on their press release showing the years 2001 to 2010 with roughly 2 B spent per quarter in beginning of 2000 and now up to 6 B per quarter. Amazing to think how large the online advertising world is.