Wondering which of your split test (A/B) ads will perform better in the long run, or how they will perform? Got some initial click data? Check out this great tool: Split Tester, free and simple to use.

With TextLinkAds you can advertise and drive traffic, , and you can let them sell links on your site for additional revenue -

In-Text advertising is what Kontera is known for. You can make more money per page using their system and installing their code. Install once and generate revenue forever.

How Kontera Works
You place their code on your pages and Kontera will hyperlink, in other words make links on your pages clickable by visitors, to advertisers sites. For example, if you have the word baskets within a post on a page of yours they may make that link clickable because an advertiser paid to receive clicks on the word baskets.

How You Make Money With Kontera
When a visitor is on a page of yours and a word is hyperlinked by Kontera that catches the visitors attention they can place the mouse over the word. When they move over the word an advertisement pops up enticing them to click and learn more. The visitor, if they click, is taken to the advertisers site that bid on that keyword. Since the link is clicked the advertiser pays Kontera and Kontera splits the revenue with you. What is nice about this advertising is that you do not need to do anything and the advertisement is nothing more than a hyperlink of a word that is already in one of your articles and does not appear as additional advertising. This raises your page eCPM.

New Feature to Make You More Money
The more clicks, the more money you make. Kontera has added a new feature to make individuals more likely to click and there is nothing changed on your page. The information that is shown when someone moves the mouse cursor over the hyperlinked word is enhanced, call it a rich media experience if you will. Take a look at this image from Kontera of their newest feature:

The benefit is hopefully more clicks per page and more money for you per page and per visitor.

Instead of adding code to your pages for each ad network, swapping code every couple of days, and attempting to determine which ad network you make the most money with, why not let someone else do it for you? Try one of these three services as they are free.

Recently three advertising optimization networks have appeared and each one received funding as investors seem to believe these are valuable services: YieldBuild $6 Million, Pubmatic $7 Million and Rubicon Project $27 Million.

I was first made aware of PubMatic and wrote about Pubmatic here.

Each service will run multiple ad networks, rotate them, and optimize them for your site. The goal is to obtain the greatest eCPM for you. An eCPM is an effective CPM, the amount you receive per 1,000 advertisements. Some ads may be sold on a CPC (Cost Per Click) or CPA (Cost Per Acquisition) or CPL (Cost per Lead), these will yield an effective CPM as more ads are run.

The following are free services and I suggest you try them all to determine who can optimize best for you and your site.

• Pubmatic
• Rubicon Project
• YieldBuild

First, I have to say that PubMatic is a great tool to rotate multiple advertising networks on your site. Take a look at a previous post discussing how they work here.

Determine where to place the AdSense code
The test, and I am only 2 weeks into this test, is to determine where best to place advertisements on your page. I had originally identified two places to put the AdSense code, on the right navigation as a 300×250 rectangle (although more common are the skyscrappers) and at the bottom of each post. Recently I added the code to the top of the page.

Three common places to place AdSense
I wanted to compare the following placements.

• Top of Page, 728×90
• Right of Page (in Navigation), 300×250
• Bottom of Each Post, 468×60

Results of Placements
Results below are shown as a eCPM which is an “effective” CPM or Cost Per Thousand. In other words, for every 1,000 advertisements shown what is the total revenue (on average) of the Google AdSense ads.

• $.22 eCPM : Top of Page, 728×90
• $.02 eCPM : Right of Page (in Navigation), 300×250
• $.15 eCPM : Bottom of Each Post, 468×60

Therefore the top of the page is 10 times more profitable than the right of the page. Obviously part of the reason is that the Top of the Page ads are the first a visitor sees. Influencing these tests are where on the page is the 300×250 placed, in the top fold or not. Top fold is the first area of the screen that a visitor can view without scrolling down. The reasoning for the bottom of the post is that a visitor will hopefully read the full article and when coming to the end will see relevant offers presented by AdSense.

Conclusion
Test multiple placements, for me the top of the page is by far the most profitable. However, some may view ads at the top of the page distracting so you will need to balance your desire for ads there.

Making money with Google AdSense can be an excellent source of income for your site. I tested a generic site using Google AdSense and a niche site to determine which is more profitable.

The benefits of implementing Google AdSense is the fact that it is:

• easy to sign up,
• does not require a minimum amount of traffic
  to your site,
• you can place multiple advertising units on the same page, and
• you can begin earning quickly and effortlessly.

Many factors can determine how much you earn, such as:

• placement of the ads on your site and pages,
• average revenue per click, and
• relevance of the advertisement to your content and to your visitor

The average revenue per click depends on two main items, your content and the associated ads. If your site is focused on life insurance and another site is focused on cellular phones, then the ads placed on the sites will reflect life insurance and cellular phones respectively. Google matches your content with their advertisements. You can only attempt to control the type ads on a page with the content on the page. Therefore the ads will match your subject matter.

The average revenue per click will depend on the worth of the keywords that are being bid on by advertisers. How words obtain different prices from advertisers depends on multiple factors and is a subject for another story. Typically if those selling life insurance products and services make more per sale (assuming equal click through and conversion rates) than those selling mobile phones then the site with life insurance content will make more revenue per click.

Test of Generic and Niche Site Content Revenue

I created a site due to my passion for Venture Capital and those that are funded, called Venture Capital Update and implemented Google AdSense. This is a niche site focused on Venture Capital fundings, Venture Capital firms, and entrepreneurs.

This site Longest.com is more of a generic site. While the focus is on learning what does and does not work in the realm of making money online, the stories and subjects can vary greatly.

Here are the results after 2 months of running Google AdSense on both sites.

Venture Capital Update

• .68% Click Thru Rate
• $2.83 eCPM

Longest.com

• .17% Click Thru Rate
• $.36 eCPM

The implementation of Google AdSense was as close to exact on both sites as possible. The eCPM is an effective cost per thousand, meaning for every 1,000 pages the ads appeared on that is the amount earned on average. Above you can see that the click thru rate was better on the Venture Captital Update site and the earnings per page denoted by eCPM were also higher. The earnings per page are a factor of both the price bid on keywords that match your pages content as well as the click thru rate, the more that click per 1,000 pages the more revenue you will earn.

The conlusion here is twofold, the higher click thru rates denote advertisements were more targeted to the content and site visitor on the niche site of Venture Capital Update. It may also be the case that the keyword prices that were bid on related to the niche site were higher as well. As this test is not perfect, it was over a period of 2 months and the difference in revenue was large as the niche site earned much more. If you wish to optimize your Google AdSense earnings I suggest you create a niche site as I did for Venture Capital.

Click below to sign up with Google AdSense:

LinkWorth provides multiple advertising options for you, as well as valuable services. Some of the benefits include the following:

• Buy ads and increase traffic, visibility and search positions
• SEO/SEM Consulting, Reputation Management
• Article Distribution, Directory Submission, Press Releases, Custom Content & more
• Huge inventory of publishers growing daily
• Perfect backend for Agencies to White Label or Add-on to existing services
• Use our Control Center to manage one or all of your accounts with one login

LinkWorth provides 10 advertising products. You can sign up for free here at LinkWorth.

This test began on October 6, 2007, to determine how much revenue could be made from AdBrite full page ads. Beginning of the test and an explanation of their ad product is here.

In summary, the AdBrite full page ads are full screen ads that drive users directly to an advertiser’s website or landing page between the pages of a publisher’s website. Each user only sees one per visit so they are not annoyed with many, you can control this.

This is how they look, your site header at the top, a button to skip the ad and return to your site and the advertiser below:

Here are the results, from October 6, 2007 to November 13, 2007:

• 34,890 Zone Views
• 548 Impressions
• $1.04
  The results show that while 34,890 impressions were available, only 548 were filled with advertisements. Total revenue was $1.04 which is not bad, essentially that would create a cost per thousand (CPM) of $1.89 if all the impressions were filled. You may see a lower or higher CPM if your site is in a less or more desirable category, respectively.

  Since each user will only see 1 advertisement in a 24 hour period this is not a bad source of additional revenue as long as you have decent inventory.

  AdBrite’s reporting is amazing, you are able to see what sites and advertisements were displayed as interstitials. You are also able to see what they paid and how many impressions were shown. I suggest you try all their revenue generating products.

  Sign up here to use the Full Page ads from AdBrite.

  Sign up for AdBrite Here

Since you can receive $20 in Free clicks you might as well give it a try. Their reach is impressive, you can place your ad on thousands of sites with BidVertiser and Get $20 in FREE clicks - Click Here to Sign Up.

Setting up an advertisement is easy. Creating a text advertisement is fast, setting your max price that you want to pay per click, click start and you are up and running. You only pay when someone clicks your advertisement. Since you pay only for the person that clicks your advertisement you therefore have a person interested in your product or service.

Bidvertiser also has a unique advertising service to market your eBay auctions.

Sign up to advertise with Bidvertiser by clicking here and receive a free $20 in clicks.

Below are the AdBrite results for the increasing RSS subscriptions test with full page ads. Cost per click campaigns were run previously and results are here.

An identical splash page was created for the AdBrite test as with all the others. As all the other tests I tracked results using the ccount script, one link for subscribing to the RSS feed and one link for subscribing via email.

Results of the campaign to the splash page:

• $ .001 cost per view
• $ .88 total spend
• 881 views of the splash page

Results once on the splash page:

• 10 clicks to the Subscribe RSS Link
• 17 clicks to the Subscribe via Email Link
• Total: 27 clicks (not necessarily subscriptions, see below)

Conclusion:
Unfortunately once you are on the splash page and click the subscribe RSS link it takes you off the site to a feedburner page, the person must then add to an RSS reader and you have no way of tracking once they are off your site. The same holds true for the subscription via email, once you enter your email on the splash page and click to subscribe it pops up a window and requires that you enter the email again. This means that we do not know if the 10 and 17 resulted in subscriptions.

Essentially the 27 clicks to subscribe (assuming they were all subscriptions) cost a total of $.88. Therefore each click or subscription cost $ .03. This will be compared to the other campaign results to know if that is a good result.