Quest for $10,000 : June 2008 Analysis


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Total June revenue was $10,999.07, the highest month yet in the quest for $10,000 a month in revenue, part time. Arguably I achieved the goal, however that is gross and net would be preferred.

All in all things are going well, the first month was September when the site launched on 9/4/07, which was a naked Word Press installation and much of September was spent tweaking the site, and this June (well before the 1 year deadline) the revenue was over $10,000.

There is still much to be done and not enough time, or at least that is how it always feels. RSS and Newsletter continue to grow nicely, and now MySpace was added to the mix. Exactly why I added it I am not sure, other than the fact that it could increase awareness of this site and I can create blog entries there as some may prefer to obtain my latest updates there as well. I do not expect any direct revenue from having and maintaining a MySpace page, but I could be wrong.

I always like to point out that the above not only applies to this site longest.com but also the other niche sites I operate such as VentureCapitalUpdate.com.

September 2007 (Launch) — January 2008

SITE STATISTICS Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08
Alexa 2,712,399 408,377 237,610 194,131 212,169 256,630
Quantcast NA 6,083,285 5,950,003 1,883,550 1,906,217 1,815,963
Technorati Ranking NA 640,383 550,426 317,977 246,538 257,527
Technorati Authority NA 10 15 26 26 37
RSS Subscribers 1 25 113 132 132 135
Newsletter Subscribers - - - - - -

REVENUE Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08
Advertising & Affiliate $ 0 $ 0.48 $ 5.18 $ 27.96 $ 190.18 $ 278.85
Direct Sales $ 0 $ 0 $ 0 $ 18.80 $ 57.32
TOTAL REVENUE $ 0.00 $ 0.48 $ 5.18 $ 46.76 $ 247.50 $ 420.28

EXPENSES Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08
Reviews $0 $50 $20 $0 $77 $0
Advertising $0 $0 $180.65 $0 $0 $216.81
Hosting $0 $0 $0 $0 $0 $0
Development - SW - Misc $0 $470 $0 $0 $0 $0
TOTAL SPENT $0 $520 $200.65 $0 $77 $216.81

TOTAL PROFIT $0 ($517.64) ($194.05) $34.71 $136.50 $169.52

February 2008 — June 2008

SITE STATISTICS Feb 08 Mar 08 Apr 08 May 08 Jun 08
Alexa 293,028 335,124 241,806 266,788 291,667
Quantcast 1,924,150 1,863,311 2,462,371 2,230,914 1,690,012
Technorati Ranking 199,700 217,579 288,411 281,182 434,069
Technorati Authority 40 37 34 24 16
RSS Subscribers 145 152 791 1,971 2,794
Newsletter Subscribers 852 3,707 6,578 11,049 11,987

REVENUE Feb 08 Mar 08 Apr 08 May 08 Jun 08
Advertising & Affiliate $ 1600.56 $ 2121.38 $ 5938.64 $ 5568.17 $ 10799.46
Direct Sales $ 166.96 $ 190.48 $ 222.95 $ 206.17 $ 199.61
TOTAL REVENUE $ 1767.52 $ 2311.80 $ 6161.59 $ 5774.34 $ 10999.07

EXPENSES Feb 08 Mar 08 Apr 08 May 08 Jun 08
Reviews $0 $0 $0 $0 $200
Advertising $963 $1066.91 $2901.27 $3947.18 $5844.71
Hosting $109.95 $109.95 $109.95 $109.95 $179.95
Development - SW - Misc $0 $80 $230 $0 $0
TOTAL SPENT $1072.95 $1256.86 $3241.22 $4057.13 $6224.66

TOTAL PROFIT $694.50 $1,054.94 $2,920.37 $1,717.21 $4,774.41

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Quest for $10,000 : May 2008 Analysis


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Total May revenue was $5,774.34, below is the May 2008 monthly summary in the quest for $10,000 a month in revenue, part time. Total revenue was down slightly from April.

We will be tracking the site growth both in traffic and revenue here on the about page. This site is unique, we show you exactly what our progress is towards $10,000 a month, in your spare time. We discuss what we tried, what worked or did not work. Of most interest is the marketing tests category, detailing tests and how they performed. The first month was September when the site launched on 9/4/07, which was a naked Word Press installation and much of September was spent tweaking the site.

As I stated last month, I have found that when trying to maximize revenue through affiliate marketing and advertising the overall ranking of the site is not an indicator of revenue, which is probably obvious to most. More SEO is needed, I just have not had the time and May suffered for it.

RSS subscriptions have increased significantly from 152 to 791 to 1,971 this month and the newsletter subscriptions have increased from 3,707 to 6,578 to 11,049 this month. As I thought last month, I believe more people like to subscribe to newsletters than an RSS feed.

I always like to point out that the above not only applies to this site longest.com but also the other niche sites I operate such as VentureCapitalUpdate.com. Overall I am unhappy this month, as May was less than April. The decrease was not much in overall revenue but the profit was lower. June needs to jump.

SITE STATISTICS Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 Apr 08
Alexa 2,712,399 408,377 237,610 194,131 212,169 256,630 293,028 335,124 241,806 266,788
Quantcast NA 6,083,285 5,950,003 1,883,550 1,906,217 1,815,963 1,924,150 1,863,311 2,462,371 2,230,914
Technorati Ranking NA 640,383 550,426 317,977 246,538 257,527 199,700 217,579 288,411 281,182
Technorati Authority NA 10 15 26 26 37 40 37 34 24
RSS Subscribers 1 25 113 132 132 135 145 152 791 1,971
Newsletter Subscribers - - - - - - 852 3,707 6,578 11,049

REVENUE Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08
Advertising & Affiliate $ 0 $ 0.48 $ 5.18 $ 27.96 $ 190.18 $ 278.85 $ 1600.56 $ 2121.38 $ 5938.64 $ 5568.17
Direct Sales $ 0 $ 0 $ 0 $ 18.80 $ 57.32 $ 141.43 $ 166.96 $ 190.48 $ 222.95 $ 206.17
TOTAL REVENUE $ 0.00 $ 0.48 $ 5.18 $ 46.76 $ 247.50 $ 420.28 $ 1767.52 $ 2311.80 $ 6161.59 $ 5774.34

EXPENSES Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08
Reviews $0 $50 $20 $0 $77 $0 $0 $0 $0 $0
Advertising $0 $0 $180.65 $0 $0 $216.81 $963 $1066.91 $2901.27 $3947.18
Hosting $0 $0 $0 $0 $0 $0 $109.95 $109.95 $109.95 $109.95
Development - SW - Misc $0 $470 $0 $0 $0 $0 $0 $80 $230 $0
TOTAL SPENT $0 $520 $200.65 $0 $77 $216.81 $1072.95 $1256.86 $3241.22 $4057.13

TOTAL PROFIT $0 ($517.64) ($194.05) $34.71 $136.50 $169.52 $694.50 $1,054.94 $2,920.37 $1,717.21

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Quest for $10,000 : April 2008 Analysis


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Total April revenue was $6,161.59, below is the April 2008 monthly summary in the quest for $10,000 a month in revenue, part time. We will be tracking the site growth both in traffic and revenue here on the about page. This site is unique, we show you exactly what our progress is towards $10,000 a month, in your spare time. We discuss what we tried, what worked or did not work. Of most interest is the marketing tests category, detailing tests and how they performed. The first month was September when the site launched on 9/4/07, which was a naked Word Press installation and much of September was spent tweaking the site.

April was an interesting month. Alexa rankings and website statistics changed and the site showed a better ranking. However I am focusing on better targeting my content more narrowly in search of quality traffic instead of mass traffic. I have found that when trying to maximize revenue through affiliate marketing and advertising the overall ranking of the site is not an indicator of revenue, which is probably obvious to most.

Therefore the ranking of the site as shown by Alexa, Quantcast or Compete, does not directly correlate with a sites revenue. I should either remove ranking or better yet I will probably just add other key metrics such as links in to the site from other sites, and metrics that better quantify the quality of the traffic and correlation of type of traffic to type of content. I am not entirely sure how to do that at this moment.

RSS subscriptions have increased significantly from 152 to 791 and the newsletter subscriptions have increased from 3,707 to 6,578. My rationale for this increase, and only a guess, is my focus on more targeted content is obtaining visitors interested in the content and therefore more likely to subscribe to the site RSS or the newsletter. Also, due to the faster growth in the newsletter I would conclude, another guess, that most visitors do not know what an RSS feed is and how to subscribe while everyone understands a newsletter. Just a guess, but it would explain the larger newsletter growth.

Looks like May is a month for obtaining more links in and working on site SEO, just like I said in April but did not put in as much time as I would have liked. I always like to point out that the above not only applies to this site longest.com but also the other niche sites I operate such as VentureCapitalUpdate.com. Overall I am happy as the total revenue was over $6,000.

SITE STATISTICS Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08
Alexa 2,712,399 408,377 237,610 194,131 212,169 256,630 293,028 335,124 241,806
Quantcast NA 6,083,285 5,950,003 1,883,550 1,906,217 1,815,963 1,924,150 1,863,311 2,462,371
Technorati Ranking NA 640,383 550,426 317,977 246,538 257,527 199,700 217,579 288,411
Technorati Authority NA 10 15 26 26 37 40 37 34
RSS Subscribers 1 25 113 132 132 135 145 152 791
Newsletter Subscribers - - - - - - 852 3707 6578

REVENUE Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08
Advertising & Affiliate $ 0 $ 0.48 $ 5.18 $ 27.96 $ 190.18 $ 278.85 $ 1600.56 $ 2121.38 $ 5938.64
Direct Sales $ 0 $ 0 $ 0 $ 18.80 $ 57.32 $ 141.43 $ 166.96 $ 190.48 $ 222.95
TOTAL REVENUE $ 0.00 $ 0.48 $ 5.18 $ 46.76 $ 247.50 $ 420.28 $ 1767.52 $ 2311.80 $ 6161.59

EXPENSES Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08
Reviews $0 $50 $20 $0 $77 $0 $0 $0 $0
Advertising $0 $0 $180.65 $0 $0 $216.81 $963 $1066.91 $2901.27
Hosting $0 $0 $0 $0 $0 $0 $109.95 $109.95 $109.95
Development - SW - Misc $0 $470 $0 $0 $0 $0 $0 $80 $230
TOTAL SPENT $0 $520 $200.65 $0 $77 $216.81 $1072.95 $1256.86 $3241.22

TOTAL PROFIT $0 ($517.64) ($194.05) $34.71 $136.50 $169.52 $694.50 $1,054.94 $2,920.37

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Quest for $10,000 : March 2008 Analysis


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This is the March 2008 monthly summary in the quest for $10,000 a month in revenue, part time. We will be tracking the site growth both in traffic and revenue here on the about page.

This site is unique, we show you exactly what our progress is towards $10,000 a month, in your spare time. We discuss what we tried, what worked or did not work.

Of most interest is the marketing tests category, detailing tests and how they performed.

The first month was September when the site launched on 9/4/07.

SITE STATISTICS Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08
Alexa 2,712,399 408,377 237,610 194,131 212,169 256,630 293,028 335,124
Quantcast NA 6,083,285 5,950,003 1,883,550 1,906,217 1,815,963 1,924,150 1,863,311
Technorati Ranking NA 640,383 550,426 317,977 246,538 257,527 199,700 217,579
Technorati Authority NA 10 15 26 26 37 40 37
RSS Subscribers 1 25 113 132 132 135 145 152
Newsletter Subscribers - - - - - - 852 3707

REVENUE Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08
Advertising & Affiliate $ 0 $ 0.48 $ 5.18 $ 27.96 $ 190.18 $ 278.85 $ 1600.56 $ 2121.38
Direct Sales $ 0 $ 0 $ 0 $ 18.80 $ 57.32 $ 141.43 $ 166.96 $ 190.48
TOTAL REVENUE $ 0.00 $ 0.48 $ 5.18 $ 46.76 $ 247.50 $ 420.28 $ 1767.52 $ 2311.80

EXPENSES Launch Sept 07 Oct 07 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08
Reviews $0 $50 $20 $0 $77 $0 $0 $0
Advertising $0 $0 $180.65 $0 $0 $216.81 $963 $1066.91
Development + Hosting $0 $470 $0 $0 $0 $0 $109.95 $109.95
Development + Hosting $0 $0 $0 $0 $0 $0 $0 $80
TOTAL SPENT $0 $520 $200.65 $0 $77 $216.81 $1072.95 $1256.86

TOTAL PROFIT $0 ($517.64) ($194.05) $34.71 $136.50 $169.52 $694.50 $1,054.94

I have learned that for some reason in my case, and it may not be the case for everyone, the RSS subscriptions grow slowly but the newsletter subscriptions have grown from 852 in February to 3,707 in March. This helps revenue of affiliate sales substantially as the RSS feed typically only has a portion of the story or post while the newsletter has two interesting components. There is an automatic e-mail that you can set up (as many as you like) to be sent at set time intervals after the person subscribes - known as an auto-responder. Secondly, you can send an email newsletter at any time. Read more about the autoresponder.I just began to use the SEO Spyglass Tool along with the SEO Suite v8.0 to assist with my SEO when I have time. This has helped the page optimization, by simply making the best keyword choices for post titles and content for search engines. While it is beneficial, I hope to see a substantial increase in my site ranking after a couple months of SEO.

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Quest for $10,000 : February 2008 Analysis


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This is the February 2008 monthly summary in the quest for $10,000 a month in revenue, part time. We will be tracking the site growth both in traffic and revenue here on the about page. This site is unique, we show you exactly what our progress is towards $10,000 a month, in your spare time. We discuss what we tried, what worked or did not work.

Of most interest is the marketing tests category, detailing tests and how they performed.

The first month was September when the site launched on 9/4/07.

SITE STATISTICS Launch September 07 October 07 November 07 December 07 January 08 February 08
Alexa 2,712,399 408,377 237,610 194,131 212,169 256,630 293,028
Quantcast NA 6,083,285 5,950,003 1,883,550 1,906,217 1,815,963 1,924,150
Technorati Ranking NA 640,383 550,426 317,977 246,538 257,527 199,700
Technorati Authority NA 10 15 26 26 37 40
RSS Subscribers 1 25 113 132 132 135 145
Newsletter Subscribers - - - - - - 852

* Alexa is a 3 month average


REVENUE Launch September 07 October 07 November 07 December 07 January 08 January 08
Advertising & Affiliate $ 0 $ 0.48 $ 5.18 $ 27.96 $ 190.18 $ 278.85 $ 1600.56
Direct Sales $ 0 $ 0 $ 0 $ 18.80 $ 57.32 $ 141.43 $ 166.96
TOTAL REVENUE $ 0.00 $ 0.48 $ 5.18 $ 46.76 $ 247.50 $ 420.28 $ 1767.52

EXPENSES Launch September 07 October 07 November 07 December 07 January 08 February 08
Reviews $0 $50 $20 $0 $77 $0 $0
Advertising $0 $0 $180.65 $0 $0 $216.81 $963
Development + Hosting $0 $470 $0 $0 $0 $0 $109.95
TOTAL SPENT $0 $520 $200.65 $0 $77 $216.81 $1072.95

TOTAL PROFIT $0 ($517.64) ($194.05) $34.71 $136.50 $169.52 $694.50

I increased spend dramatically on advertising this month and it translated into sales. The two categories of revenue above advertising and affiliate sales are going to be combined into one category for the following reason, I may run a network having advertisements that are affiliate sales and therefore they are one in the same. As an example, I may join an affiliate program and put ads on my site for them or I may run ads from an advertising network and an affiliate ad is run throughout that network. Either way the sale was an affiliate sale meaning some sort of a CPA (cost per acquisition) and I was not going to be paid unless the acquisition was fulfilled. You can fined a list of the Top Online Advertising Networks.To note this month, I added aweber and have grown a substantial newsletter list. It appears that the RSS subscriptions have not grown much but individuals are much more likely to join a newsletter list.The goal is still to create as much viral traffic as possible and I continue to use SEO Suite v8.0 to assist with my SEO when I have time. I also needed a second server this month, much more powerful and dedicated server.

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Quest for $10,000 : January 2008 Analysis


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This is the January 2008 monthly summary in the quest for $10,000 a month in revenue, part time. We will be tracking the site growth both in traffic and revenue here on the about page. This site is unique, we show you exactly what our progress is towards $10,000 a month, in your spare time. We discuss what we tried, what worked or did not work.

Of most interest is the marketing tests category, detailing tests and how they performed.

The first month was September when the site launched on 9/4/07.

SITE STATISTICS Launch September 07 October 07 November 07 December 07 January 08
Alexa 2,712,399 408,377 237,610 194,131 212,169 256,630
Quantcast NA 6,083,285 5,950,003 1,883,550 1,906,217 1,815,963
Technorati Ranking NA 640,383 550,426 317,977 246,538 257,527
Technorati Authority NA 10 15 26 26 37
Feedburner 1 25 113 132 132 135

* Alexa is a 3 month average


REVENUE Launch September 07 October 07 November 07 December 07 January 08
Advertising Networks $ 0 $ 0.48 $ 5.18 $ 2.96 $ 30.18 $ 123.85
Direct Sales $ 0 $ 0 $ 0 $ 18.80 $ 57.32 $ 141.43
Affiliate Programs $ 0 $ 0 $ 0 $ 25 $ 160 $ 155
TOTAL REVENUE $ 0.00 $ 0.48 $ 5.18 $ 46.76 $ 247.50 $ 420.28

EXPENSES Launch September 07 October 07 November 07 December 07 January 08
Reviews $0 $50 $20 $0 $77 $0
Advertising $0 $0 $180.65 $0 $0 $216.81
Development $0 $470 $0 $0 $0 $0
TOTAL SPENT $0 $520 $200.65 $0 $77 $216.81

Revenue has continued to increase, nothing dramatic however at least doubling each month. I did not put as much time into the site in January as I had in previous months so the increase in revenue shows what momentum can do for you.As I did spend on advertising I will put more time into trying to obtain more organic traffic by participating in relevant discussion groups and obtaining links back from relevant sites. While that takes longer to obtain more traffic it is worth a shot. I will also create more niche sites. A decent increase in revenue from advertising was seen at my Venture Capital Update site as I tested the Rubicon Project for optimizing code.

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Quest for $10,000 : December 2007 Analysis


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This is the December monthly summary in the quest for $10,000 a month in revenue, part time. We will be tracking the site growth both in traffic and revenue here on the about page. This site is unique, we show you exactly what our progress is towards $10,000 a month, in your spare time. We discuss what we tried, what worked or did not work.

Of most interest is the marketing tests category, detailing tests and how they performed.

The first month was September when the site launched on 9/4/07.


SITE STATISTICS Launch September October November December
Alexa 2,712,399 408,377 237,610 194,131 212,169
Quantcast NA 6,083,285 5,950,003 1,883,550 1,906,217
Technorati Ranking NA 640,383 550,426 317,977 246,538
Technorati Authority NA 10 15 26 26
Feedburner 1 25 113 132 132

* Alexa is a 3 month average


REVENUE Launch September October November December
Advertising Networks $ 0 $ 0.48 $ 5.18 $ 2.96 $ 30.18
Direct Sales $ 0 $ 0 $ 0 $ 18.80 $ 57.32
Affiliate Programs $ 0 $ 0 $ 0 $ 25 $ 160
TOTAL REVENUE $ 0.00 $ 0.48 $ 5.18 $ 46.76 $ 247.50

EXPENSES Launch September October November December
Reviews $0 $50 $20 $0 $77
Advertising $0 $0 $180.65 $0 $0
Development $0 $470 $0 $0 $0
TOTAL SPENT $0 $520 $200.65 $0 $77

This month we increased revenue over the previous month as affiliate programs began to kick in. Site traffic was around the same as November, no large changes. I will post what the plan is for December shortly, stick to it, and determine if we can increase traffic and revenue.


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Quest for $10,000 : November 2007 Analysis


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This is the November monthly summary in the quest for $10,000 a month in revenue, part time. We will be tracking the site growth both in traffic and revenue here on the about page. This site is unique, we show you exactly what our progress is towards $10,000 a month, in your spare time. We discuss what we tried, what worked or did not work.

Of most interest is the marketing tests category, detailing tests and how they performed.

The first month was September when the site launched on 9/4/07, this is the first full month.


SITE STATISTICS Launch September October November
Alexa 2,712,399 408,377 237,610 194,131
Quantcast NA 6,083,285 5,950,003 1,883,550
Technorati Ranking NA 640,383 550,426 317,977
Technorati Authority NA 10 15 26
Feedburner 1 25 113 132

* Alexa is a 3 month average


REVENUE Launch September October November
Advertising Networks $ 0 $ 0.48 $ 5.18 $ 2.96
Direct Sales $ 0 $ 0 $ 0 $ 18.80
Affiliate Programs $ 0 $ 0 $ 0 $ 25
TOTAL REVENUE $ 0.00 $ 0.48 $ 5.18 $ 46.76

EXPENSES Launch September October November
Reviews $0 $50 $20 $0
Advertising $0 $0 $180.65 $0
Development $0 $470 $0 $0
TOTAL SPENT $0 $520 $200.65 $0

This month we increased revenue slightly, however there were no expenses. I will post what the plan is for December ahead of time, stick to it, and determine if we can increase traffic and revenue.

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December 2007 Plan


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After reviewing the first two months results, below is a list of items I will focus on during December. The first week of January ‘08 we can review the results and determine if the efforts yielded any results. While some results may not be seen for months, it is worth starting.

Here is what can be accomplished in December:

Increase Site Traffic : External Marketing

  • Review Me article focused on the tests provided here.
  • Outreach - find related/relevant online communities to become involved in.
  • Email List - add an email list manager and provide once weekly mailings.

Increase Site Traffic : Tools to Optimize Site

Postings to Assist with Site Appeal

  • Tests, create and post more tests to assist in evaluating software and marketing programs.

Postings to Assist with Revenue

  • Affiliate Programs, create more posts related to affiliate programs and reviews of their offerings to increase revenue.
  • Optimize the affiliate articles (utilizing WordTracker and other tools to obtain better search engine placement.

In December we will take a look at the results, if any, of these efforts.

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Quest for $10,000 : October 2007 Analysis


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This is the second monthly summary in the quest for $10,000 a month in revenue, for October. We will be tracking the site growth both in traffic and revenue here on the site growth page. This site is unique, we show you exactly what our progress is towards $10,000 a month. We discuss what we tried, what worked or did not work.

I have begun to increase the tests and show every detail of the tests so you know exactly what did and did not work. All the tests can be found in the marketing tests category.

The first month was September when the site launched on 9/4/07, this is the first full month.


SITE STATISTICS Launch September October
Alexa 2,712,399 408,377 237,610  
Quantcast NA 6,083,285 595,003  
Technorati Ranking NA 640,383 550,426  
Technorati Authority NA 10 15  
Feedburner 1 25 113  

* Alexa is a 3 month average


REVENUE Launch September October
Advertising Networks $ 0 $ 0.48 $ 5.18
Direct Sales $ 0 $ 0 $ 0
Affiliate Programs $ 0 $ 0 $ 0
TOTAL REVENUE $ 0.00 $ 0.48 $ 5.18

EXPENSES Launch September October
Reviews $0 $50 $20
Advertising $0 $0 $180.65
Development $0 $470 $0
TOTAL SPENT $0 $520 $200.65

We also perform various marketing tests, see all of the marketing tests here.Differences this month include revenue from the addition of AdBrite full page advertisements, one per visitor. I found that only a small percentage of the ad inventory was actually used. Two things we did not do this month were paying for Facebook installations and obtaining more Agloco referrals.See the monthly site growth summarized here.This was the first full month, October, next month in November we will focus on affiliate programs and site traffic.

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