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	<title>Tech Coupons &#187; Instructional</title>
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	<link>http://www.longest.com</link>
	<description>Technology Deals, Coupons and Promo Codes</description>
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		<item>
		<title>Grockit Test Prep Review Courses</title>
		<link>http://www.longest.com/2011/03/08/grockit-test-prep-review-courses/</link>
		<comments>http://www.longest.com/2011/03/08/grockit-test-prep-review-courses/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 14:31:05 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Instructional]]></category>
		<category><![CDATA[grockit]]></category>
		<category><![CDATA[grockit coupon]]></category>
		<category><![CDATA[standardized test]]></category>
		<category><![CDATA[test prep]]></category>

		<guid isPermaLink="false">http://www.longest.com/?p=4801</guid>
		<description><![CDATA[Grockit has entered the market for online test preparation. You can prepare and study for the following: LSAT, GRE, GMAT, ACT and SAT. There are many ways to study. For those who like to study on your own, as it &#8230; <a href="http://www.longest.com/2011/03/08/grockit-test-prep-review-courses/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.longest.com/2011/03/08/grockit-test-prep-review-courses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPad and Tablet Sales Soaring</title>
		<link>http://www.longest.com/2011/01/09/ipad-and-tablet-sales-soaring/</link>
		<comments>http://www.longest.com/2011/01/09/ipad-and-tablet-sales-soaring/#comments</comments>
		<pubDate>Sun, 09 Jan 2011 15:23:07 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Instructional]]></category>
		<category><![CDATA[ipad sales]]></category>
		<category><![CDATA[tablet sales]]></category>

		<guid isPermaLink="false">http://www.longest.com/?p=4525</guid>
		<description><![CDATA[Tablet Sales Projections Revised Forrester revised their table sales forecast. They expect the total of 2010 sales to be close to 10.3 million and they project 2011 to double to 24.1 million. They also predict the majority of sales will &#8230; <a href="http://www.longest.com/2011/01/09/ipad-and-tablet-sales-soaring/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Free Email Marketing Webinar</title>
		<link>http://www.longest.com/2010/11/17/free-email-marketing-webinar/</link>
		<comments>http://www.longest.com/2010/11/17/free-email-marketing-webinar/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 02:26:25 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Instructional]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://www.longest.com/?p=4403</guid>
		<description><![CDATA[Free Webinar about Email Marketing I have not association with Lyris, I just thought this looked like a good opportunity to learn about email marketing. Here is an excerpt regarding their webinar. 10 Trends That Will Make or Break Your &#8230; <a href="http://www.longest.com/2010/11/17/free-email-marketing-webinar/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Game Design Degrees and Mobile Courses</title>
		<link>http://www.longest.com/2010/08/26/game-design-degrees-and-mobile-courses/</link>
		<comments>http://www.longest.com/2010/08/26/game-design-degrees-and-mobile-courses/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:32:08 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Instructional]]></category>
		<category><![CDATA[game design]]></category>
		<category><![CDATA[gmu]]></category>

		<guid isPermaLink="false">http://www.longest.com/?p=4037</guid>
		<description><![CDATA[GMU Computer Game Design Degree My Alma Mater George Mason University is offering a Computer Game Design Degree, a four year degree and I believe it is the only one in Virginia or surrounding area. I am not biased as &#8230; <a href="http://www.longest.com/2010/08/26/game-design-degrees-and-mobile-courses/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Milk the Whale</title>
		<link>http://www.longest.com/2010/04/08/milk-the-whale/</link>
		<comments>http://www.longest.com/2010/04/08/milk-the-whale/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 02:18:34 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Customer Acquisition]]></category>
		<category><![CDATA[Instructional]]></category>
		<category><![CDATA[Lifetime Value]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[lifetime value]]></category>

		<guid isPermaLink="false">http://www.longest.com/?p=3400</guid>
		<description><![CDATA[We created a LinkedIn group to utilize their platform and facilitate discussions centered on all things related to customers.  A new site entitled <a href="http://www.milkthewhale.com" target="_blank">Milk the Whale</a> will be launched this month.  More details to follow on the site as soon as it is launched.   You can join the <a href="http://www.linkedin.com/groups?home=&#038;gid=2938188&#038;trk=anet_ug_hm&#038;goback=.anh_2938188" rel="nofollow" target="_blank">Milke the Whale Group here</a> on LinkedIn. 

Here is the welcome message for the new LinkedIn group.
 
<strong>Welcome - it's Time to Milk the Whale</strong>
Thanks for joining. This group focuses on customers and revenue. How to get them, how to keep them, and how to "milk" them. Milking a customer may sound terrible but it is meant to get your attention. The point is that every business wants customers, wants to retain their customers, and wants to derive as much value from each customer as possible.

Definitions for the purposes of this group.

"<strong>Customer</strong>" - anyone your business/site interacts with regardless of whether or not they actually buy anything from you. They may directly or indirectly impact your revenue.

"<strong>Value</strong>" - the goal that you want to derive from a person or group of people.

Examples of "Customer" and "Value" to emphasize how broad these terms are:
- an individual (Customer) purchases a subscription (Value) to your service;

- an individual (Customer) buys goods/products (Value) from you;

- an individual (Customer) returns to your site to read articles thereby increasing your pageviews (Value) and potentially advertising revenue (Value);

- an individual (Customer) buys a product (Value) and loves your customer service telling everyone they can via Twitter becoming an evangelist (Value) for your business;

- a developer (Customer) uses your API, becomes and affiliate, and creates a site displaying your products for sale or other content and drives traffic to your business (Value);

The above illustrations are to emphasize the point that a "Customer" and "Value" can be defined by you depending on your business model.

Whether you run a business, market a business, am an affiliate of one/or many, or just wish to learn about customers are revenue, this is the place. 
 <a href="http://www.longest.com/2010/04/08/milk-the-whale/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Technology Guides</title>
		<link>http://www.longest.com/2009/12/21/technology-guides/</link>
		<comments>http://www.longest.com/2009/12/21/technology-guides/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 15:31:13 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Instructional]]></category>

		<guid isPermaLink="false">http://www.longest.com/?p=2944</guid>
		<description><![CDATA[Here is a non-business related but a helpful holiday post.  I happen to use TigerDirect quite a bit and one feature they have that I find very useful, especially around the holidays if you are buying electronics.  Tiger provides an excellent resource that they call their Additional Resources Knowledge and Information. <a href="http://www.longest.com/2009/12/21/technology-guides/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FTC, Affiliates and Endorsement Guidelines</title>
		<link>http://www.longest.com/2009/11/06/ftc-affiliates-and-endorsement-guidelines/</link>
		<comments>http://www.longest.com/2009/11/06/ftc-affiliates-and-endorsement-guidelines/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 03:06:09 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Instructional]]></category>
		<category><![CDATA[ftc]]></category>

		<guid isPermaLink="false">http://www.longest.com/?p=2657</guid>
		<description><![CDATA[Let me first say I am not being paid by the FTC to write this article.  Now for the fun stuff.  The FTC has updated their guidelines and of particular interest are the Endorsement Guidelines.  These are being applied to bloggers.  They have created a series of short videos to answer the basic questions. <a href="http://www.longest.com/2009/11/06/ftc-affiliates-and-endorsement-guidelines/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.longest.com/2009/11/06/ftc-affiliates-and-endorsement-guidelines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Entrepreneurial Advice</title>
		<link>http://www.longest.com/2009/10/21/free-entrepreneurial-advice/</link>
		<comments>http://www.longest.com/2009/10/21/free-entrepreneurial-advice/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 16:58:14 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Instructional]]></category>
		<category><![CDATA[bob parsons]]></category>
		<category><![CDATA[godaddy]]></category>

		<guid isPermaLink="false">http://www.longest.com/?p=2603</guid>
		<description><![CDATA[When it comes to business and information for entrepreneurs the web has an amazing amount of information.  I follow a decent amount of venture capital blogs, entrepreneur's blogs, as well as CEO blogs.  Here is one of my favorite which is actually a vlog (video blog).  This is an individual that is both a successful entrepreneur and CEO, Bob Parsons of GoDaddy.  <a href="http://www.longest.com/2009/10/21/free-entrepreneurial-advice/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting to Plan B and Randy Komisar</title>
		<link>http://www.longest.com/2009/08/27/getting-to-plan-b-and-randy-komisar/</link>
		<comments>http://www.longest.com/2009/08/27/getting-to-plan-b-and-randy-komisar/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 02:00:21 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Instructional]]></category>
		<category><![CDATA[Venture Capital]]></category>

		<guid isPermaLink="false">http://www.longest.com/?p=2423</guid>
		<description><![CDATA[If you have read the book <em>The Monk and the Riddle</em> you are no doubt familiar with <a href="http://www.longest.com/randy" target="_blank" rel="nofollow">Randy Komisar</a>.  Randy is currently a partner with KPCB (Kleiner Perkins Caufield &#038; Byers).  Per his bio on the KPCB site he was <em>'co-founder of Claris Corporation, served as CEO for LucasArts Entertainment and Crystal Dynamics, and acted as a "virtual CEO"'</em> for multiple companies.  His background is extensive and impressive to say the least.  

I have been fortunate enough to meet Mr. Komisar while I was at a startup in the valley.  As one can imagine, of all the KPCB folks, he is a wealth of information.  If you are like me you strive to learn from the best in the industry, so pick up a copy and enjoy the book as I am sure it will be enlightening.

<strong>New Book</strong>
Randy has a new book out, along with co-author John Mullins entitled <em>Getting to Plan B: Breaking Through to a Better Business Model</em>.  This is not a review of his book as I have just ordered the book but I am sure it is going to be an excellent read.  Here is Amazon's description:

<blockquote>Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. "Getting to Plan B" guides you through specific steps to effectively reinvent your entrepreneurial business model.</blockquote>


<table>
<tr><td width="50%">
<a href="http://www.amazon.com/gp/product/1422126692?ie=UTF8&#038;tag=longestcom-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1422126692">Getting to Plan B: Breaking Through to a Better Business Model</a><img src="http://www.assoc-amazon.com/e/ir?t=longestcom-20&#038;l=as2&#038;o=1&#038;a=1422126692" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
<center>
<a href="http://www.amazon.com/gp/product/1422126692?ie=UTF8&#038;tag=longestcom-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1422126692"><img border="0" src="http://www.longest.com/images/getting_to_plan_b.jpg"></a><img src="http://www.assoc-amazon.com/e/ir?t=longestcom-20&#038;l=as2&#038;o=1&#038;a=1422126692" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
</center>
</td>
<td width="50%">
<a href="http://www.amazon.com/gp/product/1578516447?ie=UTF8&#038;tag=longestcom-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1578516447">The Monk and the Riddle: The Art of Creating a Life While Making a Living</a><img src="http://www.assoc-amazon.com/e/ir?t=longestcom-20&#038;l=as2&#038;o=1&#038;a=1578516447" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
<center>
<a href="http://www.amazon.com/gp/product/1578516447?ie=UTF8&#038;tag=longestcom-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=1578516447"><img border="0" src="http://www.longest.com/images/the_monk_and_the_riddle.jpg"></a><img src="http://www.assoc-amazon.com/e/ir?t=longestcom-20&#038;l=as2&#038;o=1&#038;a=1578516447" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
</center>
</td>
</tr>
</table> <a href="http://www.longest.com/2009/08/27/getting-to-plan-b-and-randy-komisar/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GoDaddy Hosting Promo Code</title>
		<link>http://www.longest.com/2009/04/03/godaddy-hosting-promo-code/</link>
		<comments>http://www.longest.com/2009/04/03/godaddy-hosting-promo-code/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 03:35:30 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Instructional]]></category>
		<category><![CDATA[Musings]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[godaddy hosting coupon]]></category>
		<category><![CDATA[website hosting]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.longest.com/?p=1414</guid>
		<description><![CDATA[GoDaddy Hosting Use GoDaddy hosting promo code FAN20 for 20% Off website hosting. The FAN20 hosting coupon for 20% off on hosting is always the better deal. However, if you choose a month to month plan you will want to &#8230; <a href="http://www.longest.com/2009/04/03/godaddy-hosting-promo-code/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>9</slash:comments>
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