SocialBakers and Social Analytics

marketing analytics socialbakersFor those of you in the social media space you may already be familiar with socialbakers and their suite of products. However if you are not I encourage you take a look. I am in no way affiliate with them, I just came across a story recently that referenced Facebook statistics and their tracking of them. Here are their public Facebook statistics, you can choose the time period and a recent article quoted them showing that Facebook had lost 8 million U.S. users over the last 6 months.

Analytics
Their analytics product allows you to track statistics for Facebook, YouTube and Twitter. You can view fan growth, engagement rates by day of week and more. You can also benchmark your performance against those in your same industry as well as an analysis against competitors. Another feature to help you promote your business even more is to look at the key influencers for your brand. There are more features you can use.

Managing Accounts
You can also use their Builder Pro application which allows you to manage multiple accounts on one page. You can also track your competition and watch what they are doing in real time. I suggest you take a look at socialbaker, they may just make your life easier.

Top Twitter Tools List Updated

twitter toolsToday we updated our Top Twitter Tools list. They are reorganized with a table of contents. Let me know if you have favorite twitter tools that are not on this list and I can add them.

75 Million New Facebook Fans

I read an article in the Compete blog and found the numbers fascinating. If you are not familiar with Compete it is a website audience measurement company. Many think of Quantcast, Compete, and Comscore to be in the same industry, with the same service offerings however their services, cost and methodologies vary between them. That aside the full article can be found here at the Compete blog. In the month of January Facebook had approximately 127 Million unique visitors. Of those visitors 58.9% became a fan of at least one page in January alone. That is a total of over 75 million people. Incredible.

If you have ever thought about the viability of creating a Facebook fan page those numbers should get your attention. A Facebook fan page is free so getting started has a very low barrier to entry. Of course like anything else it becomes a marketing game to get people to like your page. Obviously you need good content and a reason for those individuals to be ‘fans’ you can see the potential audience size is enormous. Once you have created a fan page you can cross market it with your website or blog. Here is an article with step by step instructions to insert a Facebook Widget onto your site. Now go get just 1% of that 75 million people (I had to say that, it’s a common funding phrase for those seeking venture capital to say they just want 1% of a huge market, haha, I guess the joke was just for me).


Companies Using Social Media

There is an interesting article about a company using Social Media. The writer is Ryan Waggoner and he is speaking to Aaron Burcell, VP of Marketing for SmartyCard. You can read the full article here entitled Real Companies Using Social Media: How SmartyCard Makes Kids Smarter. For those wondering what other companies do and what a VP of Marketing (really a CMO as we know Aaron personally) should be responsible for an implementing as part of their marketing plan.

SmartyCard happens to be a client of ours at Phase One Accelerators and here is a blurb we appreciate.

Interviewer Question: What software tools or web apps do you use in your social media efforts?

Answer: Phase One Accelerators built a custom media tracking and promotions engine for SmartyCard ……. this is why we went with POA and the custom integration….With POA’s custom development helping us understand conversion, we can use a myriad of tools in combination to understand how and where customers are entering our sites.

The full article is here.


Add a Facebook Fan Page Widget

You may know that you can create what is known as a Facebook fan page. An example is the fan page for this site here. The benefits of a fan page are many. As Facebook is the largest social site online you have access to the biggest possible audience. Obviously it is easier to go where the people are then to attempt to bring them all to you.

Facebook Fan Page
Many people prefer to get their information through their favorite sites such as Facebook. Therefore take your site and information to them through a Facebook Fan Page. Other benefits are the features the Fan page provides such as a discussion area and more. Individuals find your page within Facebook, however what if they come to your site? Preferably you want to retain visitors and this is done by offering them your content via an RSS feed, email newsletter and why not have them join your Fan page. To do this placing a Fan widget on your site is an easy excellent way to accomplish it.

Facebook Fan Page Widget
To understand what a Fan Page Widget is, see the sidebar on the right of this site. You will see a square box with a small image, the name of the page in facebook “Online Business” and a group of 10 fans. Those images are individuals that have become fans of this site on Facebook and their Facebook images.

How to Add the Facebook Fan Page Widget
Once you have a Fan page and are logged into Facebook simply go to this link here. You will see two simple steps.

First you choose your Fan page name from the drop down box. If you only have one page you will only see one page. Next you can choose to include the stream which is the most recent information shared on the page and the fans which are the images of your fans. The widget on the right on this site has the fans only.

Second step, you choose they type of site you have to add the code to. Unless you have Blogger or Typepad you simply click the other button. There is code to copy and paste. You paste the code where you want the widget to appear. The default settings are just as you see on this site. It is a width of 300 pixels and it shows 10 people. If you use WordPress you can edit the sidebar.php file to add it to your sidebar or many simply use the widgets. If you use the widgets in WordPress then add a text widget and paste the code there.

Modifying the Fan Box Widget
The most popular items to modify are the width and the number of fans to show. The height will automatically be adjusted based on the number of fans you choose to show. To adjust the width you will see this in the code you paste width=”300″, if after you paste the code it does not fit in your sidebar you can change the width to be smaller or larger. You can also modify the number of fans to appear by modifying this connections=”10″. Play with the number to add more or less. There are additional options to modify such as the font size and you can find more modification details here on the Facebook wiki.