The internet has revolutionized the way you have to think about marketing. Whether you like it or not, marketing online is now one of the major areas you have to think about as an entrepreneur. And in order to do online marketing effectively, you have to go back to the basics and understand how it works, and understand what your options are. Marketing as a concept means to … [Read more...] about What Are My Options For Marketing Online?
Shark week begins August 10th. It is impressed that "Shark week", as it is called, has become as popular as it has. Discovery channel created Shark week back in 1987. There are two interesting Facts It is not just a one time show, but is a week long event and the longest running cable television programming event in history. The week long event is now broadcast in over … [Read more...] about Are you ready for Shark week?
Determining how to target your advertising on platforms such as AdWords and Twitter Ads can be confusing. I recently received this image created by twitter showing examples of a broad match term. It is an excellent example of how the search term love coffee can be matched in tweets. In other words if you want to advertise to individuals that tweet the term love coffee … [Read more...] about How to Advertise on Twitter
On July 22 Google AdWords will have a significant change which will apply to everyone's AdWords campaigns. The change is called Enhanced Campaigns. They have been available if you wanted to choose them since February 2013. However on July 22, 2013 they will be mandatory. Here is the current state of campaigns and the enhanced in a nutshell: Currently, and soon to be in … [Read more...] about Google Enhanced PPC Campaigns
Most of us think of Google advertising as merely a cost per click (CPC) advertising platform. At least that is how it initially began. There are other options as it is also not only text based either. Below I will walk you through setting up the Enhanced CPC or the full blown Conversion Optimizer. You can either focus on clicks or on conversions. Therefore you can pay for … [Read more...] about Google Adwords is Not Just Cost Per Click Bidding