Over $1 Billion in One Day I was amazed at the online black Friday number of over $648 Million in sales on November 25th, 2010 and now on November 29th there was over $1 Billion sales. Just as Friday is known as Black Friday, Monday is known as Cyber Monday. Both days are incredible. More detail is found at the comScore Press Release. That figure was 16% higher than the … [Read more...] about Cyber Monday Generates Over $1 Billion
Half a Billion in One Day The numbers still amaze me. In just one day online, Nov 25,2010, there was $648 Million in sales. That is quite amazing. I note this so you do not forget the power of online sales. Whether you are a publisher, an advertiser or a marketer, these numbers have to motivate you and your own bottom line. More detail is found at the comScore Press … [Read more...] about Black Friday generates $648 Million in One Day
Who is Making the Video Advertising Money? ComScore released their August 2010 U.S. Online Video Rankings and at first glance it is exactly what you would guess. Google had the most unique viewers and viewing sessions (due to YouTube), Facebook was second, then Yahoo! and all the usual suspects. However on the second chart they listed top properties by Video Ads Viewed. … [Read more...] about Top Video Sites with Highest Ad Revenue Will Surprise You
Here is a list of various types of networks, whether you are a publisher and want to make money by adding their advertisements to your site or an advertiser looking to reach your audience. Mobile Advertising Networks Adfonic AdMob iAd inmobi LeadBolt Medialets Millenial Media mobYD Todacell Trademob General Advertising Networks This … [Read more...] about 30 Advertising Networks and Optimizers
Wondering which ad sizes to run on your site? Marketing Sherpa posted this chart to show the click through rates on advertisements. Assuming the same CPC (Cost Per Click) revenue for each ad size, the 300x250 and 728x90 receive the highest click-thrus. Obviously there are many other variables, such as ad placement above or below the fold etc. However this is a good … [Read more...] about Which Ads Get the Highest Click-thrus?