Internationalized Domain Names, or IDNs, refer to the internet domain names in which the domain name extension is country specific. An example of an IDN would be a website domain which ends with .jp in place of .com, signifying that the website is in Japanese instead of in English. The domain name is represented in the native language of an area or country with the help of ASCII code text representations.
IDNs have several advantages:
Localized targeting – Companies with Internationalized Domain Names often cater to those specific markets or have their business operations set in that particular region. Geo-targeting becomes easier with the aid of IDN. Major search engines like Google offer special attention to the websites which are a part of Top Level Domains or TLD, and give more weight to the websites which have Internationalized Domain Names, which makes them more visible. Regardless of the domain extension you can use a godaddy source code when you register a domain.
Reaching out to a Larger Audience Base – It is a fact that English is not the primary language in several countries, and many parts of the world are pre-dominantly non-English ones. Internationalized Domain Names make the task of reaching out to a non-English audience much easier. Also, there is greater brand association and audience connectivity in case of an IDN, as the target audience find it easy to relate with the website or the brand.