Over a year ago you may recall, or may not, that Zynga purchased a company named OMGPOP. From this Reuters article on March 21, 2012 here are some lines from Reuters.
A source familiar with the matter told Reuters that Zynga bought the New York-based company for $200 million. The company declined to comment on the deal’s financials or say whether it was accretive on a conference call on Wednesday. Hudson Square analyst Dan Ernst said Zynga could easily afford a deal worth $200 million because, since its IPO, it has a market capitalization of $11 billion and $2 billion of cash on its balance sheet.
You read that right, at that time it was estimated that Zynga paid $200 million, or more, for OMGPOP. Not only that but the Zynga market cap at the time was $11 billion. As of today, August 7th the market cap is $2.2 Billion (ZNGA).
Here at Zynga they state they are shutting down OMGPOP on Sept 13, 2013. With that being said they many continue some of the games availability.
Now as you can see Zynga has lost about $9 Billion in market capitalization over the time period I reference, however I decided to state they lost $200 million because that was actual cash they raised at their IPO and paid out.
It is amazing how fast the money can come and go.