MoPub is the Poster Child for Entrepreneurs

mopub sold for 350 millionAs an entrepreneur or a small business owner you should love this recent sale. Here is a company that raised an undisclosed amount of seed capital, $6.5 in an A round in 2011, $12 M in a B round in 2012. In 2013 they sold for $350 Million, in September 2013 (just a couple days ago). That is a company that took only 3 years and just over $18.5 million to grow itself into a $350 valuation. And not an ‘on paper’ valuation but a ‘someone just paid them’ valuation. Those are two totally different things as we all know. Well done MoPub, let’s recap that timeline:

2010 – seed funding
2011 – A funding $6.5 Million
2012 – B funding $12 Million
2013 – sold for $350 Million


MoPub is MoTastic – but What do they Do?

Entrepreneurs should all be in awe with what MoPub did, the sale that is. But now let us look at what they do. They are in the mobile industry, that narrows it down right? Okay, so they are in the business of helping mobile application publishers mange their ad inventory. As an example let’s say that you have a mobile application that allows users to quickly perform technical analysis of stocks on their phone and you give it away for free. Now you want to make money with the application, much like shareware producers used to make money with their free software years ago. How? They embedded advertisements into their software, just as those that create mobile applications may embed advertisements in their applications.

MoPub helps you, the publisher of the application, generate revenue from the ads. Remember the inventory of advertisements in applications does not sit on a shelf. Advertising impressions are lost every second unless they are sold and served. MoPub allows for real-time bidding in their marketplace for ads in your application.

Good Management Team and Investors always help

MoPub was founded by former AdMob and Google team members. They are backed by Accel Partners, Harrison Metal Capital, and Jafco Ventures. They have offices in San Francisco and New York City.

Let’s all try to be MoTastic

Evaluation of GoDaddy Hosting

I realized when I started writing about the various Go Daddy hosting options that there is much more to hosting than just the hosting plans themselves. It is about the end game, what you the customer ultimately wants to achieve. Typically that is some sort of online presence. Maybe a personal presence or a business presence, but at the end of the day it is not just about hosting some text and pictures.

When creating your own presence you need the web space and server but that is the least of anyone’s concerns until you begin to drive significant traffic. What you need is a professional presence and a unique one. You want the site to look good and be available across all mobile devices as well. You also want it yesterday which is where the website builder tools come in. Most companies are now offering website building tools, they are not all created alike and many have limitations but it is a start to provide what customers want. So below I start with the basics regarding hosting but then discuss additional offerings such as an email presence, marketing, and an online store.

Massive Storage and Support

GoDaddy not only specializes in providing a slew of premium domain names as well as domain registration, but also enables people to start up a variety of Internet based businesses thanks to their web hosting products. Using their “Build Your Website” product you can choose from hundreds upon hundreds of designs that can be custom tailored to fit the personal vision of any web designer that has just begun to branch out.

build your websiteThe ease of the website building interface is such that the you, or the user, need not have any special technical skills to reap the benefits of the service. The website building tools that are included with GoDaddy’s service include a domain of the web designer’s choosing, an ability to host all of the data needed to compose the website in its entirety, and a collection of tools that can be used for those aiming to branch out into marketing. The support of Go Daddy to people interested in building their own personal websites is so great that it’s actually been the recipient of a myriad of awards. They excel at customer support as agents are available and ready to take the call of customers every single hour of the day, seven days a week. Believe it or not they have plans that begin at only a few dollars per month.

Email Hosting Advantages

In addition to the support offered for high end website building, GoDaddy also supports the hosting of business-class email. The service allows you to use their own domain for the purpose of email. Using an email that correlates to your domain name adds another level of personalization. The email hosting service is also compatible with any email software. You and those in your company can use desktop email clients as well as web based clients such as gmail to check and send email.

Currently there are over twelve million people who commonly utilize GoDaddy for the purpose of email hosting.

The company name and professionalism of your organization is emphasized with every email sent. With GoDaddy’s email hosting service, you need not ever worry that they will be bombarded by waves of undesirable spam. All mail will be sent through a special filter that sees to it that only emails of actual importance and relevance make it though to the main inbox.

As far as the various products that are available, there are three different choices in plans to utilize the GoDaddy email hosting service. First for only $2.99 a month, you have the ability to simply host email on your own ‘personal’ domain. A slight upgrade to the personal plan is the Business plan, in which you only pay $3.99 a month for a slightly enhanced level of email hosting service. The business email hosting plan can be even further enhanced with an upgrade to an unlimited email hosting plan, which allows you to have constant access to your business hosted email at any time or place. Ten email addresses are provided and an unlimited amount of storage.

Marketing Tools

Go Daddy also provides business and marketing tools to further streamline the ease of building your persona, call it a web identity. One of the tools included is made specifically for the purposes of search engine optimization, effectively maximizing one’s visibility on the general web by increasing the chances of being seen in common search engine results. The search engine optimization is streamlined thanks to GoDaddy’s service being able to draw a higher volume of traffic to your website. The potential business volume of the your website is enhanced to the the Nth degree when more customer attention is generated. By increasing website visibility in mediums such as Google and Bing you greatly increase your site traffic. The service is self-sustainable enough to assist those looking to enhance the visibility of their website even with minimal technical experience.

Plan Packages

The level of business enhancement is increased with a higher level plan chosen, which can range from basic to premium. The premium version includes all of the services included with the basic plan, along with several upgrades included to make the experience all the more powerful. With the premium plan, you are entitled to the benefits of the “pay per click” service. With the pay per click service enabled, you are able to receive phone calls and emails in regard to your advertisements placed on search engines.

The Go Daddy staff performs all of the preparatory work necessary to bring it into fruition. In just under 24 hours, you can have your website listed near the top tier of most standard search engines with a minimal investment of time and effort. The customer service of a premium plan is enhanced as well, thanks to there being a higher degree of attention paid to you. The premium plan can be upgraded to for only three more dollars a month than the basic plan, a benefit that essentially pays for itself in the long run. The premium plan is available for $5.99. Along with all of the essential benefits, you are able to adjust the budget for all the advertisements they choose to put out. The premium plan also allows you to accurately track the traffic and data volume of your website on a real-time basis.

Online Merchandising Toolsgodaddy shopping cart

Economy Plan
With GoDaddy, you also have the option to create your own web store and generate income. With no more than the most remedial technical skills, you or anyone can use GoDaddy to become an online merchant with the purchase of one of three different plans. The Economy Plan is available for $4.99 a month, and with it, one is able to have all of the essential features needed for a mobile optimized store; you can have up to twenty different products listed on your page, and with each of them, one image allowed.

Deluxe Plan
With an upgrade to the Deluxe plan, the features of the Economy plan are enhanced along with a collection of additional features to sweeten the deal. With the Deluxe plan, one is able to have five times the amount of products listed as the Economy plan, and five images allowed to advertise each product instead of only one. Along with the upgrades to existing features, one is also allowed the privilege of a Merchant Account, valued at $59.99 in value. With the Deluxe plan, one also has the option to the have their wares shipped from one of any number of warehouses, as well as coupons that are specially made for certain products.

Premium Plan
There is a further upgrade to the Deluxe plan that comes in the form of the Premium plan, the ultimate plan for those looking to reap the maximum benefits from having an online store hosted with Go Daddy hosting. With the Premium plan, one is able to get a plethora of features for only $24.99 a month. The user is able to have an infinite number of products advertised on their page, making the 100 image and 20 image limits of the lesser plans seem utterly constricting in comparison.

With the Premium Plan, one is also able to host up to ten advertisement images with every product that they host on their page. Along with the free merchant account that’s included with the Premium plan, much like the deluxe plan, one is also entitled to an SSL certificate for completely free. The SSL certificate is worth $69.99, which when put together with the Merchant account, equals roughly $130 saved altogether. You can obtain godaddy hosting coupons on our hosting coupon page created just for that purpose. The most popular hosting coupon is hostdeal for $1.99 monthly hosting.

No matter what online merchant plan you choose to sign yourself up for, you can do so with the security of knowing that their business is in the hands of a service that has been able to provide quality features to over fifty thousand different merchants worldwide. The GoDaddy online store service provides comprehensive support for twenty-four hours a day, seven days out of the week; there will never be a time at which one is unable to be assisted by the professional experts. All forms of credit card are accepted for payment, meaning that no holder of any credit card is excluded from the opportunity to experience lucrative marketing tools at the best possible value.

Proven Legitimacy

go daddy logoWhen using GoDaddy, you can be assured that the visitors to your website will be fully aware that your business is legitimate. The reason for this is that GoDaddy offers the opportunity to be validated by a seal of domain certification, a virtual badge awarded by the website that shows that the content is exactly as it is advertised. The internet is brimming with opportunity for prospective business people, but unfortunately, it is also rife with those who take it upon themselves to take advantage of the less savvy internet surfer with things like phishing and email scams. As exposure of scandalous internet scams has increased as the crackdown on perpetrators has intensified, the general public has indeed grown more jaded towards the concept of an internet business; while certainly a beneficial thing, this can make it slightly harder for even legitimate online business owners to earn the trust of their potential customers. With a Certified Domain Seal, GoDaddy users have a slight edge in being more convincingly certified in the upright nature of their business.

When looking for a company to help you with your website presence we suggest you look for more than the lowest price hosting, but a company that can help you create a professional unique online presence, a store if needed, marketing assistance, and tools to help you gain legitimacy with potential customers.

The Real Bob Parsons

bob parsonsWe wrote an in depth article about Bob Parsons, the founder and CEO of GoDaddy.

A couple interesting things I learned as we dug into his background. We all know of his hugely successful company GoDaddy. I was also familiar with his personal site BobParsons.me with his written word and video logs. It is an excellent site for anyone wanting some insight into how CEO’s of billion dollar companies operate.

However what got my attention the most was his GoDaddyCares.com site and fund raising for various charities. The list of charities they support is extensive and they have raised hundreds of thousands for multiple charities.

Raise Money on AngelList

angel listAngelList (angel.co) is a simple site with a clear mission. You can raise money, find companies to invest in, and find a startup job. It fills the needs of a startup nicely. Personally I love the fact that the site is easy to navigate and not cluttered. But that is just the design, the beauty is in the function.

money raised on angel list

Money Raised is Over $12,000,000 in August Alone
As you can see from the screen shot above, AngelList notes startups have met investors and raised over $12,000,000 just this month alone. And it is only the 9th of the month. They also mention that using their platform the startups have connected, or vice versa, with potential hires over 8,000 times so far this month.

Incredible Stats and It is Free
The site and service are free to use, you just sign up and get started. Would you believe that not only are millions being raised through their service but look at these numbers. I read that over 60,000 companies are on AngelList in one capacity or another. Also over 20,000 accredited investors are on the site. There is an excellent in depth article on VentureBeat here.

Over $1 Billion Spent with oDesk Outsourcing

According to the CEO of oDesk, Gary Swart, there has been over $1 Billion spent through oDesk on outsourcing. Here is CEO’s entire post.

Today we are thrilled to announce an exciting landmark in oDesk’s history — we have reached more than $1 billion of work done through our online workplace. – CEO, Gary Swart

odesk outsourcingIf you have not used oDesk before, it is a marketplace to find contractors. You can obtain professionals on a per job basis or an hourly basis. You can obtain a new team member to augment the team or an entire team. You may want someone, or team of individuals, to create a new wireless application. You may want them to become part of your team and provide additional breadth to your team. Another popular use of oDesk is to deliver products or features faster, particularly if you use a team that is in a different time zone.