The App Annie blog has an App index and statistics. Two major stats stand out. Google Play downloads are 90% of the amount of downloads that the iOS App Store has in the first three months of 2013. That is much closer than I would have guessed. Revenue is a different story as the iOS App Store generated 2.6x the app revenue of Google Play. I don’t want to steal their thunder so read the rest of the story here in the App Annie Q1 2013 report is here.
First we started with a Cyber Monday of over $1 Billion which set a new record. The 2011 Cyber Monday was up 22% over the 2010 Cyber Monday. Now Comscore released statistics showing that for the first 34 days of this holiday season spending is just over $19.5 Billion. Comscore tracks the holiday season as beginning on November 1st.
Comparison of First 34 Days
In 2010 the first 34 days saw $17 billion in sales while the same period in 2011 saw $19.5 billion in sales which is up 15%. As you can see all the major days were up in sales also. Thanksgiving day up 18%, Black Friday up 26%, Thanksgiving weekend up 16% and Cyber Monday up 22%.
It is a great time for online sales and online businesses.
The total for Cyber Monday 2011 was $1.25 billion which is 22% higher than 2010. This was the largest online spending day in history. Two days prior, Black Friday 2011 was up 18% over 2010.
Breakdown of Cyber Monday Spending
Here are the specifics of how much was spent and how it was being spent. This data and information is provided by the latest Comscore report, find even more detail here in their press release. The most interesting statistic to me was the fact that a million more people shopped online and the average order size increased as well.
This does not necessarily mean the economy is doing better, it could just be that some brick and mortar shoppers decided to shop online instead. So I do not know if this is any indicator of the economy turning around but I do know it means online business continues to trend up. Due to the number of online deals and coupons it is apparent that retailers understand the value of online sales.
What an incredible Cyber Monday.
See the chart below regarding online sales so far for November compared to last year. The chart and information is provided by Comscore here in a press release.
2011 Black Friday Online Sales
The following chart shows the change from 2010 spending to 2011 spending in millions. Note that the first 25 days of November this year the spending was up 15% over the same time last year.
That is a significant jump in spending and particularly on Black Friday. The total for the first 25 days was $12,737,000, impressive considering Cyber Monday has not yet concluded and there are 30 days in November.
Total Year End 2011 Sales
Based on the continued use of online coupons and I would not be surprised if using a coupon online has become more common place and lending to higher sales. Last year the Cyber Monday 2010 Sales were over $1 Billion. It will be interesting to see how this Cyber Monday fares as compared to this years Black Friday.