According to the All Things Digital article here, Hulu.com now has 8 million subscribers. Those 8 million subscribers are paying $8 a month for their premium service. So the math yields $32 million a month in revenue, not bad. They point out that Netflix has 30 million subscribers at the same monthly cost.
What is their premium service and what do you get?
Well, it is not what you get but what you don’t get. You do not get ads. Netflix does the same however you cannot get Netflix without paying. Hulu you can get without paying. Netflix had a built in customer base when they started the online service and worked to convert their current customers. Hulu uses the free service with advertisements as a customer acquisition tool. Compare that to TV and you have to be impressed, until cable no one was able to charge for television.
The History of Hulu.com Domain
Lucy Hulu had the domain first although I do not know if she was involved with Hulu at all. I also do not know if her domain simply expired of if she made money from the sale of it. You can see the original Hulu site along with two variations throughout it’s lifecycle here about The Hulu.com History. The history is really only interesting to those of you that like to watch the history of domain names themselves. To read about the history of Hulu the company read it here on Wikipedia.