Hulu Making at Least $32 Million a Month

According to the All Things Digital article here, Hulu.com now has 8 million subscribers. Those 8 million subscribers are paying $8 a month for their premium service. So the math yields $32 million a month in revenue, not bad. They point out that Netflix has 30 million subscribers at the same monthly cost.

What is their premium service and what do you get?
hulu logoWell, it is not what you get but what you don’t get. You do not get ads. Netflix does the same however you cannot get Netflix without paying. Hulu you can get without paying. Netflix had a built in customer base when they started the online service and worked to convert their current customers. Hulu uses the free service with advertisements as a customer acquisition tool. Compare that to TV and you have to be impressed, until cable no one was able to charge for television.

The History of Hulu.com Domain
Lucy Hulu had the domain first although I do not know if she was involved with Hulu at all. I also do not know if her domain simply expired of if she made money from the sale of it. You can see the original Hulu site along with two variations throughout it’s lifecycle here about The Hulu.com History. The history is really only interesting to those of you that like to watch the history of domain names themselves. To read about the history of Hulu the company read it here on Wikipedia.

Google Real Time Widgets

For those of you that use google analytics there is a new feature. Google has created real-time widgets you can add to your dashboard. Now your dashboard can show you what is happening on your site in real time. Read more here at the google analytics blog.

google realtime widgets

Learn to Code Online for Free

One of my favorite new online industries, or sites, are those that teach you how to code. There are those that learn best being taught and there are those that prefer to learn on their own at their own pace. Programming lends itself to being able to be taught online. Anyone can learn to code at their own pace.

learn to code

Learn to Code Online

As they say on their site you learn to code interactively. You get immediate feedback. Take a look at Codecademy.com here. Would you believe it is all free, at least for now, so take advantage of it. You can pick from any one of their tracks:

  • Web Fundamentals
  • PHP
  • jQuery
  • JavaScript
  • Projects
  • Python
  • Ruby
  • APIs

Additional Features
Not only can you learn but you can also teach others. They help you create courses on any programming topic. Creating your own curriculum can be rewarding and having a platform to put it together helps you organize it. You can also utilize what they call their Codecademy Labs allowing you to program in Ruby, Python, and JavaScript without downloading a code editor or IDE.

After School Programming for Kids
after school programmingMy personal favorite feature is what they call their after school programming. They have a program that schools can use to create a club at their school or use in class. What a great way to easily get started and peak kids interest in programming and engineering.

Do You Want to Help Small Online Businesses?

Mozilla, the maker of Firefox, has recently announced that it intends to block third party cookies as a default in an upcoming version. You can read all about what third party cookies are and what they mean here. In a nutshell a first party cookie is placed on your computer from the website you are visiting, a third party cookie is placed on your computer by another company that has some sort of content on the webpage you just visited. As an example advertisements on a website will place third party cookies as you are not visiting their network website but you are visiting a webpage that they have an advertisement on.

What Will Happen?
mozilla petitionIf Mozilla makes the default option in their browser to block third-party cookies then most, assuming few people check their settings in the browser, then it may effect the revenue of small businesses. Why is this? Small businesses typically rely on advertising for their revenue and do not have the resources to sell advertising directly to advertisers. The thought is that larger businesses will be at an advantage as smaller sites will not be able to generate as much revenue if advertising networks cannot target and increase response rates without the third party cookies. I suggest you follow the link above to learn more for yourself and consider signing the petition here.

Google Play is Catching up to the Apple App Store

app-store-statsThe App Annie blog has an App index and statistics. Two major stats stand out. Google Play downloads are 90% of the amount of downloads that the iOS App Store has in the first three months of 2013. That is much closer than I would have guessed. Revenue is a different story as the iOS App Store generated 2.6x the app revenue of Google Play. I don’t want to steal their thunder so read the rest of the story here in the App Annie Q1 2013 report is here.

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