IPO for Rubicon Project

The Rubicon Project company has been around for quite a while. We wrote about how to use their platform on your own site and setup networks within Rubicon Project to earn revenue and maximize your websites ad space, and other items of note about Rubicon. In our opinion they provide an impressive platform.

Now Rubicon Project is Public
rubicon goes publicThe ticker symbol is RUBI on the New York Stock Exchange (NYSE:RUBI). As of the writing of this article the market has closed for the first day of Rubicon trading. Trading started at $17.12 and ended just over $20 having hit a high of $21.20. I read that they raised about $90 million in this public offering. They provide an automated advertising platform to match buyers and sellers and decrease the associated costs.

Yahoo Finance IPO List

Sometimes old school text without all the flashy graphics, videos and other distractions, is just what we need. When you want to follow the IPO market Finance Yahoo IPO page is just what you need. Take a look at the simplicity of the page:

ipo page on yahoo

You can quickly and easily see the latest companies to go public and their opening price. Filings are also shown so you know which companies are about to go public and the withdrawals as well. Everything you may want is hyperlinked to dig deeper into each stock and information about them. Notice the options on the left hand menu, for example you can view the best post-IPO performance for the last 3 months, here is what you would see:

3 Month IPOs

The Yahoo IPO page is great for following the latest IPOs.

2U Goes Public Today Friday the 28th

2U, Inc. trading on the Nasdaq with ticker TWOU went public today. The IPO share price was $13 and the company sold 8 million shares. Stockholders sold 1.2 million shares for a total of 9.2 million shares being offered. According to the Street the company and some selling stockholders also included a 30-day option for underwriters to buy up to an additional 1.4 million shares.

About 2U
2U, according to their site, was “Founded in 2008 by a team of education and technology veterans, 2U partners with top tier colleges and universities to create the world’s best online programs. Our cloud-based software-as-a-service platform allows our partners to educate and engage students globally. 2U’s dynamic course content, blended experiences and live face-to-face classes offer students around the world the chance to achieve their highest potential.”

In 2013 2U had a loss of $28.3 million on revenue of $83.1 million.

CEO Makes $5 Million
2u-publicThe CEO, according to Seeking Alpha, is paid $5 Million. That seems quite high for a company doing less than $90 Million in revenue, is not profitable, and lost almost $30 million on that revenue. A company that was founded in 2008 and just went public may want to consider conserving some cash, and I would think the CEO would want that as well assuming they have the companies best interests at heart.

Facebook Buys Oculus VR – Deal Points Here

In 2012 Facebook bought Instagram for $1 Billion. Earlier this year, in February, Facebook paid $19 Billion for WhatsApp, now they just bought another company – Oculus VR. Oculus announced it on their blog “Oculus Joins Facebook“.

Facebook paid $2 Billion for Oculus VR
oculus-vrAccording to Forbes it breaks down as follows:

  • $400 million in cash
  • 23.1 million shares of Facebook stock
  • additional $300 million potential earn-out in cash and stock based on “the achievement of certain milestones.”

So they have $400 million in cash and they obtained a substantial amount of Facebook stock. Giving away stock can be a great way to acquire companies in the short term. In the long term there is a balance between what they believe the stock will be worth and what percentage of the future appreciation will be due to the company they acquired. Bottom line is that they only gave up $400 Million in cash for a $2 Billion purchase. Not a bad deal for Facebook, and I would assume a great deal for Oculus VR.

Zuckerberg’s Vision
An excellent Zuckerberg quote – “Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow,”. Oculus stated in their press release:

“This partnership is one of the most important moments for virtual reality: it gives us the best shot at truly changing the world. It opens doors to new opportunities and partnerships, reduces risk on the manufacturing and work capital side, allows us to publish more made-for-VR content, and lets us focus on what we do best: solving hard engineering challenges and delivering the future of VR.”

Blu Kicks are Comfortable and they Support Threatened Habitats

I am always looking for something new, different, and when it comes to clothes – comfortable. I have a pair of extremely comfortable slip on shoes from blukicks. Much like Toms, blukicks has a donation program. They donate $1 for every pair of shoes they sell. The brand is inspired by their love of the environment and it shows in the shoe designs.

Donations to Help Threatened Habitats

There are currently three organizations they support. The Bonefish and Tarpon Trust, WildAid, and For the Fishes. Not only do they donate for every pair of shoes sold, but they often have additional deals to donate even more through one of the organizations they work with. Blukicks is focused on shoes for seas, helping to do their part along with their customers to assist with preserving the seas and the fish within them.

help threatened habitats

The Bonefish and Tarpon Trust helps to conserve three types of fish: Bonefish, Tarpon and Permit. Each is unique in it’s own way. The BTT takes an approach of research and education, to work with fisherman and preserve these amazing species of fish. WildAid works to try to reduce the demand of the illegal wildlife trade, particularly with regard to sharks. For the Fishes works with Hawaii’s coral reef fish.

Not a Generic Cause But a Specific One

It is too easy these days for a company to say we donate to a large organization and therefore buy our products. Blukicks is different, they have focused on their passion – fish and the seas. They work with, visit, and support these organizations because they have a shared passion. The love for various species of fish in the seas can be shown even in their shoe design.

blue-slip-on-shoeAs I mentioned at the beginning of this article, I have a pair of their Belize Blue shoes. These are inspired by the Whale Shark and look at this image of the shark as it swims through the sole. The spotted markings are visible on the sole, but also on the back of the shoe which resembles the Whale Shark as well. It is the attention to detail that shows their true passion for the fish.

The Sole of Each Shoe is Unique

Each shoe has a unique sole. Take a look at all their choices. The attention to detail is impressive and not something you find in shoe brands these days. Shop mens and womens shoes here.

blukicks soles

Disclaimer: through POA we work with blu kicks, and also note that I wear a pair of Belize Blue shoes regularly.