It has been reported that Amazon is opening it’s first brick and mortar store. That is somewhat true. According to CNBC it will start as more of a warehouse. The idea is to be able to provide same day delivery within New York city.
The store front will also serve to market Amazon’s brand. Another function will be to provide returns and exchanges for customers without having to ship the item back. Over time it was said that they may begin showcasing and selling Amazon products such as the Kindle table, Fire TV and Fire Phone.
We shall see over time if Amazon’s brick and mortar stores show up in a city near you, or even suburbia.