XXX Domains and What You Need to Know

xxx domainRegardless of whether you want a .XXX domain, you should understand how they work. First of all know that .XXX is now a domain extension and you can obtain domains. Most importantly know that you can apply to have a particular domain blocked from the .XXX domains, maybe it is your name, business name or trademark, see the Sunrise B phase below.

Brief History of the .XXX sTLD
The ICANN Board voted to approve the sTLD on March 18, 2011. The registry is operated by a company named ICM Registry LLC and the sponsoring organization is the International Foundation for Online Responsibility (IFFOR). [find more background on the wiki page for .xxx]. I have a primer on domains and domain registration if you would like to learn more about how it works.

Keep Name or Trademark from becoming a .XXX
Apparently a lot of thought was put into the process of registering these domains and what the objections may be. You may not want a .XXX domain, you may also not want someone else to use your name, business name, trademark, or other words as a .XXX domain.

Registration of .XXX
There are multiple phases of the launch before the general availability of the .xxx domains. The phases are: Sunrise AT, Sunrise AD, Sunrise B, Landrush, and then the General Availability which is much like any other domain registration. All the Sunrise phases (AT, AD and B have are during the same time period). Each phase has specific application requirements. Here is a graphical representation of the phases and how to navigate them (also found here).

xxx domain registration

.XXX Registration Phases

Here is a brief primer on each phase and what it is for. If you wish to register a domain I suggest you visit a registrar such as GoDaddy web hosting and learn more.

Pre-Registration:
Some domain registrars allowed pre-registration as early as August of this year for the Sunrise, Landrush, and General Availability phases.

Sunrise AT:
The AT stands for Adult Trademarks. If you are in the adult industry and have registered trademarks or intellectual property rights you can apply. Note: this is not first-come, first-serve, if there are more than one wanting the same domain there will be a closed auction.
Dates: Sept. 7, 2011 to Oct. 28, 2011

Sunrise AD:
The AD stands for Adult Domains, those that have existing domain names under another extension such as .COM, .NET (other TLD extensions). Again, this is for those in the adult industry and already have domains as either the owner or assignee. Note: this is not first-come, first-serve, if there are more than one wanting the same domain there will be a closed auction.
Dates: Sept. 7, 2011 to Oct. 28, 2011

Sunrise B:
The B stands for Block. If you are not in the adult industry and have registered trademarks or intellectual property rights than you can apply to block them from becoming .xxx domain names. Note: this is not first-come, first-serve, if there are more than one wanting the same domain there will be a closed auction.
Dates: Sept. 7, 2011 to Oct. 28, 2011

Landrush:
This is for those in the adult industry to register any domains whether or not they have registered trademarks or intellectual property rights. This is also not a first come first serve phase as there will be a closed auction if there are two or more applicants.
Dates: Nov. 8, 2011 to Nov. 25, 2011

General Availability:
Anyone within the adult industry can now register on a first come first serve basis. There are two things that differentiate this phase from the others. First you must be in the adult industry to register a domain, not anyone can register. Second, this phase is a first come first serve basis. Also now anyone can now apply to block domains.
Date: Beginning Dec. 6, 2011

I tried to keep it brief, check with your favorite domain registry for more information.

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