I received an email today from Puma that I found fascinating. Maybe this has happened before and I did not notice it. First let me say I like Puma, enjoy their products, and this is not a negative comment in any way. Over time businesses have been creating an online presence. They may also sell their products and services online. Nothing new here. However typically in the past when I received an email communication it was about their online store that I could shop at. Today I found this email most interesting.
I was just about to click on this advertisement (see the image to the right) in my email to go to their website and pick something out for myself for fathers day. I was then going to wrap it, give it to my kids, and tell them to give it back to me on fathers day. That is what you do with little ones, they have gotten me some great stuff.
Before I clicked I realized what the advertisement said. It is 30% off puma stuff but it says you cannot use it at their online store it is for their offline brick and mortar store only. It also says you cannot use it at an outlet store, however that is normal to not have discounts on already discounted stuff and did not surprise me. The surprise is the fact that the email sent to me electronically (as if email would come any other way) told me I had to go to their brick and mortar store. Here are the various scenarios, the third is new to me.
Scenario 1 : while in a store they tell me to join a newsletter or go to their online store
Scenario 2 : I receive an email from them and they tell me to go to their online store
Scenario 3 (Paradigm Shift) : I receive and email from them and they tell me I have to go to their brick and mortar store
I am not saying this is a bad thing, just that the method is somewhat new and I suppose we will be seeing a lot more stores utilizing it. However I am still not going to their store, the traffic alone drives me nuts.