Finally an association for affiliate marketers. First of all the nomenclature is now Performance Marketing as opposed to Affiliate Marketing. As a Performance Marketer you will find the Performance Marketing Association (PMA) site to be extremely useful and interesting. You can also join as an individual or a company. There are member groups for more granular issues. According to their site here are some statistics, and I quote:
Performance Marketing is a multi-billion dollar industry that continues to grow year-over-year. There are more than 200,000 affiliate publishers and over 5,000 advertisers in the performance marketing space.
What got my attention was an e-mail about the fact that some new state laws are written in ways that may encourage Advertisers to remove Performance Marketers from their programs based on the state the Performance Marketer lives in. They have created google groups so you can stay up to date in the following states:
- New Mexico
These issues could affect you depending on what state you are in. The most interesting issue now is one of Nexus and state tax, I had been following the Amazon and North Carolina issue that prompted Amazon to drop all the performance that lived in North Carolina. Fascinating. Take a look at the PMA and what they have to offer, follow the bills in your state and be proactive. Here are the articles about the situation between Amazon and North Carolina, a good read to let you understand what could happen to you in your state.
- February, 2011 North Carolina and Amazon Update
- April, 2010 North Carolina verse Amazon Sales Tax Issue
- March 2010 entitled Law Dictates Behavior and Affiliates Get the Ax about North Carolina’s suit against Amazon