eMarketer Ad Spending Estimate
Geoff Ramsey, CEO of eMarketer told the Wall Street Journal “It’s something we’ve seen coming for a long time, but this is a tipping point,”. What Mr. Ramsey is referring to is their report that estimates 2010 will be the first time more money was spent in online advertising than in newspapers. You can read more of eMarketer’s articles and purchase their reports at eMarketer. This is significant for anyone that has an online business, particularly content.
Two things to note, actually many more, but two obvious observations. First, this is good for those of you in the online marketing space and particularly those that have online content sites that have the same feel as newspapers. As the individuals that have traditionally spent money with newspapers move online they will have less of a transition when buying ads on sites that feel like newspapers. However that is only during the transition and as they understand online marketing better they may move to other sites and/or ad networks. Secondly, realize that this does not mean a flood of dollars are leaving X and going to Y, in other words those newspapers are going to move online if they have not already and with devices such as iPads, and others, many will be competing directly online was the same look and feel as they always had.