$6.4 Billion Spent in just 3 Months
I thought I would emphasize that a total of $6.4 billion was spent in online advertising in only 3 months. That was the three month period known as Q3 of 2010, July / Aug / Sept. Take a look at the recent IAB Press Release. Here is a quote from the release:
U.S. Internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17% increase from the same period in 2009. The third quarter 2010 revenue estimates were announced today by the Interactive Advertising Bureau (IAB) and PwC US.
Take a look at the graph on their press release showing the years 2001 to 2010 with roughly 2 B spent per quarter in beginning of 2000 and now up to 6 B per quarter. Amazing to think how large the online advertising world is.