Holidays and Product Searching
One of my favorite reads is the Google blog and they just wrote about their Improvements to Product Search for this holiday season which explains their product search but also has some interesting facts. For example, regarding retail purchases here is a quote:
According to a study by Forrester while 93 percent of retail purchases today happen in a store, more than 46 percent of those in-store purchases are influenced by online research.
It is amazing to think that while e-commerce is growing substantially it is still a small piece of the overall market with plenty of growth.
Google Product Search
If you have not already, try the Google Product Search which provides information about individual products in a whole new way. You can go directly to the URL or click the “Shopping” tab on the left of your regular google search. The product search is a great idea. The results are not a website with a description but a product picture, information, review information, price information, and more. You can quickly comparison shop for products at multiple locations.
The information can be show in typical list form or much like an e-commerce site. You can also sort by category, price and by store. What is very interesting is the ability to only show those items with certain characteristics such as Free Shipping or even those items that are In stock nearby. For the in stock items they have currently partnered with over 70 retail brands to obtain this information.
Want to Feel Better About Your Shopping?
Fire up your smart phone and use the product search when you are in a store to assure you are getting a good deal. If not, then order it online while in the store and have it shipped, get a coffee, then people watch and it will come to you.
What this means for advertisers is that you can compete with the larger stores. You can have your products for sale appear along side those from retailers that you could never open a store next to in a mall. But now you can have potential purchasers see your prices next to the larger retailers. Learn more at the Google Retail Blog.