Recent Online Business Venture Fundings March 29

Every week there are venture fundings. Our site Venture Capital Update lists the most recent online businesses that received venture capital. Below is a snapshot of recent fundings we find of interest. All the fundings can be found at the site. I chose these three this week,

Xoom is a money transfer service that allows you to send money worldwide online to friends and family in more than 46 countries.
The Trade Desk is a platform and service for buying media and data.
Kidzui is a safe, fun, kids’ search engine, filter, and online web browser with over 2.5 million parent and teacher approved websites, videos and games.

Find more on the Venture Capital Update site.


Recent Online Business Venture Fundings March 22

Each week there are more venture fundings. Our site Venture Capital Update lists the most recent online business fundings. Below is a snapshot of recent fundings of interest. All the fundings can be found at the site. I chose these three, Videoplaza, Smartling, and FirstRain, to highlight.

Videoplaza is a Swedish company. They help publishers monetize online video through advertisements. This is an ongoing and ever changing industry, new competitors pop up constantly with the promise of better optimization and higher revenue for video. This is another company to watch.
Smartling is a real time translator for websites. Another fascinating industry and technology that seems to evolve daily. The ability for a website to be instantly available in any language greatly increases the availability of information.
FirstRain provides market intelligence on companies. Find information on other companies or your own to find out what is available. Market intelligence is an interesting industry particularly with the availability of information online.

Find more on the Venture Capital Update site.


Lifelock Leading the PIG Industry

We all know as small business owners, starters, and participants, that leading an industry can have it’s ups and downs. Leading an industry has many advantages and also disadvantages, such as those that Lifelock CEO Todd Davis had to deal with.

Advantages of Leading an Industry – Trailblazing
I like to think of what Todd Davis has done with Lifelock as trailblazing, that is creating an industry and then leading it. You probably have seen his photograph on the home page of the site or on Television advertisements where he gives out his social security number. That is brilliant advertising, in my opinion, and in the opinion of the FTC needed to be evaluated – see more below. Another benefit of leading an industry is the ability to coin the terminology, the evaluations, and metrics, but that is another topic.

Disadvantages of Leading an Industry
In the case of LifeLock it was the fact that they are the industry leader, could be disputed of course, that the FTC decided to evaluate their advertising practices. In part of the LifeLock recent message Todd stated:

“Unfortunately, some regulators felt these early advertisements gave consumers a false sense of absolute confidence that they could never become victims of identity theft. As a result, LifeLock has agreed to a set of advertising standards that establishes, for the very first time, federal and state regulatory guidelines for the entire identity theft protection industry.”

That being said, according to the message LifeLock does not need to make any changes. Apparently they are in full compliance with the new first ever personal identity protection advertising industry guidelines. I am sure there is a better way to say or some crazy cool acronym like PIG “Protection Identity Guidelines”.

Realize that just because regulators or commissions come knocking does not mean you have done something wrong. It could mean you are a trailblazer. What prompted this article is that I have read some negative things recently then saw a message from Todd Davis regarding their advertising practices. I for one applaud his hard work and industry leading style.

Find a Lifelock promo code here.


Law Dictates Behavior and Affiliates Get the Ax

I do not know the originator of this quote, nor my law professor that I first heard this from – but it stuck with me.


“Law Dictates Behavior”

My disclaimer: I cannot confirm that any of the events below actually took place, I have made up these fictitious events and sprinkled them with sarcasm.

Consider the Consequences
It can be very frustrating when decisions are made without fully considering the consequences. There are always multiple potential outcomes and not always the ones you may want. This is particularly frustrating when legislation is considered or enacted. The knee jerk reaction to regulate everything is debatable by many. Sometimes communication with the parties involved before enacting new legislation can help to counteract negative consequences. This does not just apply to legislation, even with your own business you need to always consider the consequences or you leave yourself open to unfortunate ramifications.

Oops I Didn’t Think That Would Happen
Unfortunately as I read the stories of Amazon and affiliates in various states I have to wonder if someone said “I bet if we do X then Y will happen, oops looks like we were wrong and Z happened instead.”. What I am referring to are the various states that decided to enact legislation to have online retailers collect sales tax: Colorado, Rhode Island and North Carolina. Here is what they decided to do and say.

You Have Affiliates – Give Us Sales Tax!
In a nut shell these states said to themselves we want sales tax collected by an out of state online retailer for items bought by residents of our state if the resident got to the online site through a resident affiliate. Therefore the online retailer has a presence in our state through affiliates. They then smiled and said “Cool, we just solved our budget problem, instead of spending less we can just increase taxes and generate more revenue – we are sooo smart.”, after which there were high-fives all around.

Then Amazon, which generates phenominal revenue and has thousands, if not tens of thousands of affiliates, said “Wow, that is a huge operational cost and we do not want to take it on so we will just cut ties with all those affiliates in your state. Let’s just do a quick database query for all affiliates where state==Colorado, Rhode Island, and North Carolina. Okay now a quick email that explains they are no longer an affiliate, bye. [click send]. There, done, problem solved.”

So states like Colorado thought if they added sales tax due to affiliates in the state (X) then they would increase revenue through the sales tax from those like Amazon (Y), but did not consider (Z) that Amazon would just let those affiliates go. It seems that the law did indeed dictate behavior, just not the behavior the law makers intended. I for one hope the lawmakers at least had a discussion with Amazon and others prior to enacting such a law, otherwise they played loose with their own tax paying residents sources of income.

What Will Other States Do?
Now it will be very interesting to watch and see what other states do. What is most interesting to me is that fact that all of those that were just fired as affiliates due to their state laws may just leave that state. Now the states have two unintended consequences, they did not obtain the additional revenue and they lost a group of tax paying citizens – oops.

Conclusion
Much like you may incorporate in a state that is not your own due to the laws, and case law, that exists for corporate entities, you may now need to choose your state of domicile based on state e-commerce laws. Fascinating.

Here is the associated press article, and you can find others with regard to North Carolina and Rhode Island online as well.


Internet is Third Most Popular News Platform

According to the Pew Internet & American Life Project the internet is now the third most popular news platform, see their study entitled Understanding the Participatory News Consumer. The internet is third behind local and national television news. It is a ahead of national print newspapers, local print newspapers and radio. To me this is substantial.

Unreachable Demographic
Also in their report is that 6 in 10 get news from a combination of online and offline sources on a typical day. As I read news on my mobile device I realize too that I do not consume as much news with a newspaper as I once did, or as my father did. To reach me through advertising it must be online, otherwise I am an unreachable demographic. More individuals are fitting into this category daily.

In my opinion a marketing campaign used to be a mix of different forms of media to reach a demographic, such as print, radio, magazines, newspapers. However these days I believe it is entirely possible that some demographics can only be reached by one form of media, online media. My two cents.

Their report is excellent, take a look through the link above.

POST and IP checking tool

For developers, here is a tool called Post Parrot. As a developer you can send POST variables to the sites home page and it echos back what was in the post. This is a great tool to help you debug. It also show the client IP and the headers that were sent.

Fast Form Testing
For super fast form testing, instead of just printing it out, or when you are testing a post that does not go to your own site this is ideal.

post toolParticularly when you are sending a post to another site this comes in handy. Many basic tools exist out there that save a ton of time. If you are a developer this is one of them.


National Venture Capital Association Launches Blog

The National Venture Capital Association recently announced they launched a blog. They are the voice for the venture capital industry. Their site is a wealth of information, from studies, stats, and policy highlights to informative videos. Now they are adding a blog.

nvcaNVCA Blog
The blog is named NVCAccess and was launched with a welcome note yesterday, March 2nd. Their first post was today. The blog is off on the right foot with the standard RSS feed, but also the ability to follow them on LinkedIn, Twitter and Facebook. You can find a link to each on the blog.