Posts about social media as of August 26, 2009

I found myself overhearing an interesting conversation the other day regarding the internet and all of it’s associated technologies. While having lunch, there was a group of individuals seated nearby expressing their unhappiness with today’s constant bombardment of information and social media usage. Now I wasn’t eavesdropping, the group was simply too loud to be ignored and of course, hearing anything about computing and the internet simply pings my radar.

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There is a new interface chance to Facebook today. In the place of the thumbs up or down icons that used to be on the bottom of all Facebook ads, there is now an option to like the ad, similar to wall comments. You also have the option to “x” it out, and then are presented with a “Tell Us What You Think” box, which asks you why you did not like the ad. You choose your answer from a dropdown menu. The goal is to deliver more relevant ads to Facebook users. 

 I had the opportunity to participate in a PRSA  webinar presented by PR measurement guru KD Paine this past week. During the session, she suggested these seven steps to determining the return on investment (ROI) of social media: Define the “R” – Define the expected results Define the “I”  — What’s the investment?

Social media isn’t all word-of-mouth, viral videos and tepid personal insights — it can help spread important info too. The Centers for Disease Control and Prevention realize most people can’t be expected to go trolling around on its Web site for the latest info on the H1N1 flu virus. So they’re using blogger outreach, Twitter, widgets and text messaging to get the word out there through other channels. The agency says the disease can be particularly hard on young adults, so targeting them via social channels could really pay off.

Aug26 adminSTATS: Social Media Resistance Is Fading Fast: Recently, we highlighted a study that showed two-thirds of market.. http://bit.ly/289DmNo tags for this post. Related postsNo related posts. Categories : tweets

Aug26 adminSTATS: Social Media Resistance Is Fading Fast: Recently, we highlighted a study that showed two-thirds of market.. http://bit.ly/289DmNo tags for this post. Related postsNo related posts. Categories : tweets

Vancouver – CKA Networks is excited to announce PoliTwitter , a non-partisan service that uses Twitter to connect elected MPs and MLAs with their Canadian constituents with the goal of increasing engagement and promoting open government. Users can keep track of what politicians are saying, and what regular Canadians have to say about the issues, all in one convenient location. PoliTwitter is the first service for Canadian politics and has unparalleled functionality.

As far as I can tell, sentiment analysis is just the latest spin on a continuing attempt to discern deeper insights from a fairly shallow expressive vein: The simplest algorithms work by scanning keywords to categorize a statement as positive or negative, based on a simple binary analysis (“love” is good, “hate” is bad). But that [...]

As many of you know, I have had a long love affair with the South by Southwest interactive, music and film conference, both in my previous life as an aspiring rock star and my current life as a guy who is fascinated by how the Web is changing the way the world communicates.  I still say that I learn as much in a week at SXSW as I do in a month in my job.