You may or may not know that you can run banner ads on through AdWords. When most people think of Google AdWords they immediately think of the text ads. The reason this seems to be the case is due to the fact that when you are on Google.com you will only see text ads.
However when you run an advertisement you are able to be on the Google.com site or on one of their publisher sites. A publisher site must opt in have banner ads displayed instead of text ads, or both. Therefore through Google AdWords can run Banner ads on the Google network.
If you are considering buying banner advertising a particular website, you may first want to check Google. Here is why. Some websites run Google ads, and some of them have opted in to banner ads. If they have opted in to banner ads you may as well check by using the placements within AdWords to determine if that site runs Google ads and if that site.
If they do run banners instead of completing an insertion order with them for a specific amount of spend you may as well first test them through Google ads when you can run banners. This is a great way to test the site’s banner ads and how they work for you without having to agree at a time to a particular spend. with Google you do not have to pay a CPM price you will pay a CPC price for the banners.