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Google Trends vs. Compete, Alexa, Quantcast and Comscore?

May 15th, 2009 • Related • Filed Under

Google Trends for Websites
Google Analytics is WOW, Google Ad Planner is amazing, Google Trends – hmmm, not so much. It is as if they started to create Google Trends for Websites, heard the phone ring – answered the phone – had a long conversation, and forgot they ever started it in the first place. haha.

Do not get me wrong, I am truly amazed at most all Google products, especially when it comes to Google Analytics which is incredibly powerful. However, I am not sure what the point of the current Google Trends for Websites is. After using Quantcast, Alexa and Compete, and the pay-for-play Comscore, this makes you say ‘huh?’ Here is the basic graph you receive:

google_trends_twitter

Placeholder for World Domination?
It could very well be that Google is merely waiting for the right moment to unleash their own public web analytics after a certain threshold of Google Analytics users haev been met. Quantcast has a twofold method for providing site analytics, the traditional polling method and code on pages if the site owner opts for it (what they call quantified). Google has the same capabilities.

Google Search Bar
They can utilize their install base of the Google Search bar to obtain site analytics across the web. Much like Alexa does.

Google Analytics
Much like Quantcast, many site users have the Quantcast code on their site. This provides an accurate measurement of traffic to that site as opposed to extrapolation based on a sample size.

Sleeping Dog
Right now there is no reason to use the Google Trends for Websites, however that sleeping dog may awake, utilize Google Analytics installs and Search Bar installs to crush all others. Wow, what would that do to Comscore who charges and arm and a leg for their data? Comscore is probably not too happy about the Google Media Planner – now that is quite impressive.

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There Are 3 Responses So Far. »

  1. Comment by George St John on 17 May 2009 :

    Google trends is a companion to Compete, Alexa, Quantcast and Comscore. We have used Google trends in compiling our directory at GHQ.com. It is an assistance to the other information available, especially when the information is conflicting.

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  3. Comment by Bengo on 27 September 2009 :

    Thanks for this. I'd be interest to hear your reaction to this post, which explores why Google Trends show top webcomics with plunging circulations. Lots of meat in the reader comments, below, too.

    http://floatinglightbulb.blogspot.com/2009/09/web...

    I think GT is coming low over the radar for a reason, which I raise in the comments and will write about in a subsequent post in more detail.

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