Today, Amazon (NYSE: AMZN) announced that they will no longer payout commissions to affiliates for users generated through pay per click (PPC) search marketing. To take effect May 1st, if I am not mistaken.

Interesting move by Amazon, the “we do not need you anymore but thanks for helping us grow since day one” is unfortunate. However, as affiliate marketers know – the honeymoon never lasts forever.

I remember when Amazon first set up their affiliate marketing program. What a trailblazer they were and continue to be, let us hope not all affiliate programs will follow this latest move.