Monthly Archives: April 2009

Google Quality Score to Rank Higher and Pay Less

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AdWords Quality Score
Did you think that with Google AdWords the highest bidder won? Many do, but that’s not always the case. AdWords Quality Score is a score from 1 to 10 for each of your keywords as calculated by Google AdWords.

Rank Higher for Less Money
If you have a higher Quality Score for a keyword than another bidder you may obtain a higher listing result and with a lower maximum CPC bid. How is this possible? It is made possible by the way Google AdWords calculates your Quality Score.

Calculating Quality Score
The AdWords system looks at a variety of factors to measure how relevant your keyword is to your ad text as well as the search query. It is also speculated that the landing page and relevance to the ad text as well as search query may also be relevant however I have not seen that stated by Google. Quality Scores of keywords can change.

Test it out by creating a campaign and ad group with only a few related keyword phrases and then include them in a text ad. You can see the Quality Score within the AdWords editor or within the web based AdWords system, you just have to enable it.

Twitter Dictionary Twittords

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Twitter Dictionary
Twittords is more than just a dictionary for words created by those using twitter. It is for all the shorthand created due to the character limitations of Twitter, IM clients, SMS and more. Any IM client or micro-blogging platform that limits your total characters per message will naturally spur creativity.

Twittords was conceived due to the volume of new creative words being generated by Twitter users. Twittords was launched recently on April 20th, 2009.

Add a Word to Twittords
Due to twitter’s popularity, when you add a word it will link to your twitter profile. The Twitterverse, IM and SMS users have created their own lingo, find and add your best and be one of the first to add the latest words. The words do not have to start with a “T”, just anything commonly used since you are limited to a specific number of characters.

Find and add the best words you see in Twitter, IM clients, and SMS – to Twittords the Twitter Dictionary

StockTwits Real Time Investor Chat

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A service I just found for Twitter and those that love to invest and trade is called StockTwits. New services built around Twitter appear daily. Many would ask why use Twitter in the first place, and it appears that one answer is to think of it as a platform. Companies and individuals like StockTwits are using it as such.

Here is how they explain their service:

StockTwits is an open, community-powered investment idea and information service. You can think of it as Bloomberg for the little guy and gal. Eavesdrop on what traders and investors are talking about RIGHT NOW or contribute to the conversation and build your reputation and following as a savvy market wizard.

You can follow others, as you normally would in twitter, and follow specific stock tweets as a $ precedes the stock ticker. For example $EBAY. If you would like to post a general comment, not about a specific stock, you simple add a space and two $$ at the end of your tweet. For example Today’s market volume is extremely low, any ideas why? $$.

They also have 5 predefined streams for discussions. Take a look at StockTtwits.com if you enjoy the investing world and would love to have real time discussions as you make your millions day trading in the quiet of your own home, now you have a community to chat with in real time.

See StockTwits

Amazon Says Bye Bye PPC Affiliate Marketer

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Today, Amazon (NYSE: AMZN) announced that they will no longer payout commissions to affiliates for users generated through pay per click (PPC) search marketing. To take effect May 1st, if I am not mistaken.

Interesting move by Amazon, the “we do not need you anymore but thanks for helping us grow since day one” is unfortunate. However, as affiliate marketers know – the honeymoon never lasts forever.

I remember when Amazon first set up their affiliate marketing program. What a trailblazer they were and continue to be, let us hope not all affiliate programs will follow this latest move.

GoDaddy Hosting Promo Code

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GoDaddy Hosting

Use GoDaddy hosting promo code FAN20 for 20% Off website hosting. The FAN20 hosting coupon for 20% off on hosting is always the better deal. However, if you choose a month to month plan you will want to use coupon PETS1 for 10% off web hosting. With the free online advertising credits you actually make money on this deal. Go to GoDaddy Here.

ECON11 : 3 Months Hosting for $1.99 (economy hosting) (direct link here – until 12/31)
FAN20 – 20% off hosting plans of 1yr or more
PETS1 – 10% off monthly hosting plans
* See the entire list of Go Daddy Coupons here for hosting, domains, auction accounts, SSL certificates and more.

Most think of GoDaddy for domains but they are also very competitive in their hosting. For 12 months of web hosting you get a great package and it ends up only costing $45 with the promo coupon FAN20. Simply enter the promo code at checkout. On the right side of checkout you will see a box that reads Enter Promo or Source Code. Click that link and a box will appear where you enter the godaddy hosting coupon. Once you enter it hit the Apply link and the discount will be applied.

Step by Step Instructions for Applying the Coupons at Checkout.

Web Hosting Perks
With the $45 a year package you also get $95 in free advertising credits. These are credits with Google, MSN and Facebook. Looks like you can make $50 after you redeem the credits. Same information can be found on the Squidoo page about GoDaddy Hosting in detail.

Website Hosting Types
godaddy hostingThere are multiple types of hosting accounts available. There are the typical hosting accounts to create any presence you like. Also available are accounts specific to WordPress, blogs, podcasts and more. You can also have entire servers, dedicated servers, virtual dedicated servers and even cloud servers. You can even have application add-ons, analytics and additional IPs if needed for your hosting.

Recently they added what they call their 4GH Hosting. This is their 4th generation hosting. There is also a godaddy wordpress hosting account to get up and running fast. Most hosting companies put your site, your web space, on one computer. Other websites are also on that one computer. This is the typical definition of shared hosting. There are problems that can arise. For example if someone elses website that is on the same computer has problems and brings down the computer than your site goes down also. If your website or another website on that computer becomes very popular the amount of traffic can also cause server problems. That can bring down your site. What larger companies typically do is use a load balancer. Load balanced web hosting takes the incoming traffic and routes it to one of many computers, your website hosting files are copied onto multiple computers and therefore the “load” (which are visitors to your site) is spread among many computers. Now your site does not go down due to too much traffic, nor will another site cause you problems. There is much more that the 4GH godaddy hosting does for websites you but that gives you an idea of it’s website hosting capability.