Posts about social media as of March 17, 2009

The Chief Marketing Officer Council ”…expects to see many more personalized marketing programs and less “spray and pray” initiatives … social media and search marketing, would increase. Of those surveyed, 45.7% said their spending budgets

The brand strategy construct I use is pretty simple: a single brand strategy sits atop three supporting brand planks … of planks can be media- independent. A plank message better suited for social media, say, than print … . Not all planks must be played out in all media. There may be more efficient and, perhaps, media

A Guest Post by Christa Miller I recently had a disturbing experience: a misunderstanding with a dear friend during which I began to wonder if language could be too communicative. The cop and the writer I’ve been a professional writer for almost eight years. My friend has been a professional cop for over 25 years

Most people don’t take the time to discover their own personal brand … of the personal branding process because social media tools are free and marketing documents are easy to make

Hey Ya’ll, I want to invite you to checkout the relaunch of HighestPraise.Com – it’s still a work in progress, but go check out the new home. A little background … HighestPraise.Com is my oldest site – nearly 15 years old (well, it started out as an aol.com/~hpprod site – remember those?

“Why is Digg.com Taking the “Social” out of Social Media?” http://is.gd/nGUD

Real-Life Public Relations Measurement Adventures   Bad boys, bad boys: What you gonna do? … to social media. The Problem: Boys Will Be (Bad) Boys The company was founded by Mr. Smith, and several … that the family members’ antics were having on the corporate brand. She conducted a social media content analysis

jangles : Reading “A new model of social media PR?”, @greenbanana ’s rather good post about Ryanair, social media and PR. http://bit … are you blogging yous social media 101 emails? They’re amazing 2009-03-17 12:39:52 · Reply · View weboptimiser : Here’s the link to sign up to my Building Sales Funnels using Social Media

A lot of small-to midsize ad agencies have been resistive to social media. This is beginning to change … If your goal in getting into social media is to get your feet wet, then the outcome is  wet feet .” Katie Paine, president of KDPaine & Partners I am a enthusiastic advocate of using social media

Twitter is the “hot” thing in social marketing. The concept is simple: Provide people with quick updates called tweets (140 character limit) … you on Follow Friday. But like most social media, the question always remains: how does a company … , Social Marketing, social media, target audience, Twitter, Twitterhawk