Make Money with Video Ads on Your Site
This is a very important and powerful technology, so let me first say two things 1. I am not getting paid by CaptainAd, and I have to say this because my article may appear too biased in their favor 2. I love disruptive technologies and this may be one. Simply put, they can allow you to make money on advertisements within other peoples video as long as it is embedded on your site. That is amazing. Read on.
CaptainAd has a technology solution that will allow ads to appear in video regardless of the video player.
Publishers
On our site, any site with video, the idea of running advertisements within the video on your site is yet another additional revenue stream. Other technologies would require you to either use a particular video player or usually a video player provided by the advertising network that they control.
Expanded Inventory Possibilities
The beauty of CaptainAd is that it works with 27 different video players and I am sure they will add more. You can post videos to your site from sites like Break, YouTube, MySpace, Yahoo and many more. If you were to use an ad networks specific video player you would have to own the content, host the content, and then stream it into the player. However, with the CaptainAd system you do not need to own the content, just embed other sites videos in your site and you are done.
Video Players and Revenue in CPM
You will see from their site that they have a chart showing the CPM (cost per thousand) that you will make for the ads being shown. That is, for every advertisement shown using the video on your site with their technology, you will earn up to $1.00 CPM which is not bad at all. They have a chart listing the amount of revenue depending on the country you are in. You will also see the chart of CPM on the publisher page. They also have a list of the many video players it will work with.
Advertisers
As an advertiser, or anyone that wants to reach an audience that watches online videos, you can reach the Captain Ads inventory. I can only imagine how they can target, you may surprised, potentially they could give you access to individuals watching YouTube (as an example) videos and you would not have to go through YouTube to advertise. You can reach them through their site.
