Advertise on LinkedIn with their DirectAds
If you are looking to target professionals, or I should say individuals when they are in a professional mode, LinkedIn has what they call DirectAds. There are advertising networks, which by definition typically mean that they aggregate websites to provide reach across a network of sites. These sites can be organized by industry, genre, demograhics etc. You may need to use one if you are looking to reach a professional audience. However, LinkedIn is so large that you may find what you need at their site. Below I take a look at what they call their DirectAds.
Ad Types
The advertisements are text ads, not banners, however much like Google Adwords you receive a title, description and a link to your site or landing page.
LinkedIn Network
The DirectAds page states that their community is over 26 million, however the LinkedIn subscribe page as of today boasts over 30 million. Either way that is a huge audience of individuals on a professional network. They also provide the statistic that the average household income of the individuals on their network is over $109,000.
Small Budget
With their DirectAds program you can sign up, create your advertisement, and get started with a deposit as low as $25. Self service
Targeting
The targeting is interesting, you can target locally, those within a certain distance of your business. You can also target the types of people, such as executives, finance, human resources, the options are impressive.
Location of the Advertisement
Your advertisement is provided “above the fold”. If you are not familiar with this term it means that if you were to go to a webpage and not scroll down you should see the advertisement on the webpage. All the information that you have to scroll down to see is considered below the fold.
Right Ad – Right Person – Right Time
You have heard the saying “right ad at the right time to the right person” and this network may be just that for certain types of advertising. There is no question that if you were to look at one person and time slice their day, they may have family time, work time, eBay time, LinkedIn time, joke site time etc. However if your advertisement is to reach a person about a professional opportunity, your services, or a site, or newsletter, etc., then this may be the place for you.
DirectAds
By the way, I have no relationship with LinkedIn, I just find their targeted professional network reach interesting and useful for those that need that audience. Go to DirectAds and take a look.
Comment by Andy on 2 February 2009 :
What I don’t like about linked in is that they charge per impression rather than PPC.
Andy’s last blog post..Windows 7 rumored to be released in Q3 2009