AOL to Compete with Google and AdBrite
AOL is launching what they call BidPlace. BidPlace will be a self-service service allowing you to manage display advertising campaigns in real time. As an advertiser you will be able to submit bids for CPM, CPC and CPA. It will have all the common features you would expect, those that Google AdWords and AdBrite have.
Launch date is the “first half of 2009″ , wow how is that for putting a line in the sand, haha. I wish I could say that, “sure I’ll have the car fixed in the second half of 2008 honey”.
Platform-A BidPlace Press Release
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