eCPM for Your Site with Pubmatic Price Index
April 12th, 2008 • Related • Filed Under
Pubmatic is one of the advertising optimization networks we mentioned before (Ad Optimization for Maximum Revenue). These networks are fantastic, you essentially can run advertising from multiple advertising networks through them while only placing code on your site once.
Knowing how much your site should make compared to others is very helpful, now Pubmatic has published that information. Take a look at the Ad Price Index.
It is very interesting to find that the smaller sites achieve over a $1.00 eCPM while other sites, the medium and large sites, are in the 30 to 40 cent range.
Keep an eye on the Ad Price Index to gauge your own progress.
Comment by Yujin on 13 April 2008 :
I just signed up with them. I use Adbrite now, but i don’t get any advertisers yet. Hope using this will help to get some money.
Comment by Brian on 16 April 2008 :
Good luck, another site much like Pubmatic is Yieldbuild and also Rubicon Project. This post : Ad Optimization for Maximum Revenue links to all three, try them all.
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