Build a List, a Newsletter, and Create Audience Retention


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Aweber has a tool that allows you to create an email list and send broadcast emails to your list easily. Try their free 30 day trial here, they provide easy templates to create a newsletter, incredible reporting and manage multiple lists.

Aweber started as an auto-repsonder and has perfected their auto-responder. The newsletter feature is much like ConstantContact and others. However, with one tool you can have both email newsletter managment and delivery as well as an autoresponder. Their service also provides the sign up forms for your lists to simply copy and paste into your site.

My newsletter list and auto-responder is managed through Aweber for only $19.95 a month and it handles both flawlessly. Since I have been using the subscribe code I have signed up thousands to my list with no effort on my part once it was set up.

Retention
The auto-responder sends emails that I have set up after a set amount of days from their first joining the list. These are sent in regular time intervals automatically without my interaction. It is on auto pilot. I can even send a newsletter at any time to the entire list, or a portion of it.

These mailings keep your audience coming back to your site, as long as your content is useful, desired, and compelling to your audience. What great retention tool to keep your site and brand in front of your visitors.

Reporting
The reporting shows each newsletter or auto-reponse that was sent:

  • the number it was sent to
  • the number that opened it
  • the number that did not make it to the recipient, and
  • the number that clicked a link within the mailing

All of these statistics help you determine the success of any one particular mailing and your audiences retention.

Value
I have found that not having to manage a list and worry about un-subscribes, spam or blocking and dealing with the delivery, using a service to handle that for me is gold. Aweber provides both auto-responders and newsletter/list (multiple newsletter) management for only $19.95 a month.

Try the Aweber free 30 day trial here, you will be amazed.

Also read my previous post Use an Autoresponder for Automatic Profit.

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Gotta Meet? Save Money with Online Meetings


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Save money with online meetings. Why is this posted on a make money site? Simply because saving money is a great way to make more, it’s all about the take home pay - the net and not the gross.

So check out the Top 10 Reasons for an Online Meeting for why you should give it a try, save time, money, frustrations, and conduct presentations or training sessions easily online.

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Domain Parking Test


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Earlier I wrote about how the domain parking with Sedo worked. However, you may Park Domains with GoDaddy or Park Domains with Sedo.

I chose to test with Sedo and have parked 47 domains with them, as they are free. When setting up the service you choose keywords, related to your domain, and categories. After half of a month I have domains earning only pennies and others close to $1. The basic analysis would say that if you can receive greater than $1 a month or $12 a year, then it makes sense to renew at any amount smaller than $12. Others that are not profitable you may want to let lapse or put up for sale.

However, another benefit of parking domains is to determine which of your parked domains receive the most traffic and click throughs. You are able to see not only the number of unique visits to your domain but also the click through rate of the advertisements placed on the domain. This information could be used when determining whether to develop the domain into a property. I clearly have some domains with much greater trafic than others and higher click through rates.

Domain parking may be more profitable if you have obtained domains that were once properties and have links to them already developed, or as some have done - create misspellings of other popular terms (it is not suggested you do this as it may be problematic).

To conclude the first follow up to this test, I have determined some domains I will let lapse, others I will continue to park with Sedo and a couple I will attempt to develop into properties as they have decent traffic and click through rates on content and advertisements related to the domain and the category I assigned to it.

I did not choose GoDaddy simply because GoDaddy charges you to join their program while Sedo is free. The GoDaddy basic plan allows you to earn 60% of the advertising revenue on your parked domains. The cost is:

  • 1 month: Just $3.99/mo
  • 12 months: Just $3.59/mo Save 10%!
  • 24 months: Just $3.19/mo Save 20%!

The GoDaddy Premium Plan allows you to earn 80% of the advertising revenue on your parked domains and includes other services. The cost is:

  • 1 month: Just $9.99/mo
  • 12 months: Just $8.99/mo Save 10%!
  • 24 months: Just $7.99/mo Save 20%!

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Alexa Rankings and Website Statistics Changed


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Alexa announced today that their algorithms have changed. Alexa is a third party website ranking service. Alexa is free and until Compete and Quantcast came along Alexa was the only game in town. You may see your Alexa ranking have a sharp increase or decrease today.


Alexa rankings change
Of course you can use statistic packages and analytics to view your traffic. However a site like Alexa is a third party independent verifier of website traffic. Many individuals may be suspect when you tell them your traffic because you are the owner of the site and the source of the traffic statistics. Showing someone the statistics from a third party is more easily believed and leaves less doubt.A second reason Alexa and the others are useful is the rankings, they show you how you rank in comparison to other websites. Therefore you can view the popularity of a website, page views per person, what countries the visitors are from and more. Quantcast even offers code to put on your pages in order to obtain even more information, it is helpful to show potential advertisers the demographics of your audience and have them originate from a third party.


alexa algorithm

Alexa first received their data from users that installed the Alexa toolbar. Many did not believe the rankings would be accurate if the toolbars were not installed in a large enough population then the sample size may not be valid. Currently they state that the new rankings also take data from other sources.

Take a look at the new Alexa rankings here.

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Home Loan Site - Good Example of Niche Content


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As an example of a site in a niche area, here is one related to home loans. The site is getsmart and they focus on mortgage and refinance information and offers.

Their design is simple and easy to navigate, very straight forward and allows you to get to the content you want. They provide articles as well as a tool to assist their visitors with obtaining mortgage and refinance information and consequently offers.

As we have discussed in previous articles, when attempting to create a site that will rank well in search engines for key words it makes sense to provide a valuable site with not just offers but useful information that others will want to link to.

The main value of the GetSmart home loans site provides a home loan and refinance comparison tool so a visitor can obtain the best possible loan for their situation. When wanting to learn more check out their articles on refinance loans, cash out loans, home improvement loans and more.

Individuals looking for a home loan will certainly want to bookmark this site and may even share it with others. Repeat visitors and word of mouth which is the ultimate goal, and by providing a good service as getsmart does, will certainly achieve that goal. A result is a happy customer and affiliate fees for a job well done.

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Top 10 Search Engines


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When determining where to focus your organic or paid search efforts, you may first want to target those with the most traffic and therefore the largest potential of referrers to your site. Organic results are a result of your search engine optimization techniques while paid search is simply paying for traffic based on keywords you may bid on.

Here are the top sites with search results as posted by Comscore here.

  • Google
  • Yahoo
  • Microsoft
  • Time Warner (AOL)
  • eBay
  • Ask Network
  • Fox Interactive (MySpace)
  • Craigslist
  • Amazon Sites
  • Facebook

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eCPM for Your Site : Pubmatic Price Index


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Pubmatic is one of the advertising optimization networks we mentioned before (Ad Optimization for Maximum Revenue). These networks are fantastic, you essentially can run advertising from multiple advertising networks through them while only placing code on your site once.

Knowing how much your site should make compared to others is very helpful, now Pubmatic has published that information. Take a look at the Ad Price Index.

It is very interesting to find that the smaller sites achieve over a $1.00 eCPM while other sites, the medium and large sites, are in the 30 to 40 cent range.

Keep an eye on the Ad Price Index to gauge your own progress.

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Step 4 : Submit Your Site to Directories and Search Engines


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Before someone can find your site in a search engine or directory you need to be listed in the search engines. Once you are listed you also want your new content to listed as well, as soon as you update it. However here is the difference between a directory and a search engine, a simplistic explanation:

Search engines

Search engines are able to catalog more than just your home page. A search engine, such as Google can keep track of all your webpages. However you need to be sure they know when you add new pages to your site, this can happen many ways. You can submit each individual page to a search engine, you can hope that the search engine finds your new page when it is linked from another page, or you can create a sitemap and let Google and others know the URL of the sitemap. A sitemap lists all the pages of you site, the search engine can parse the sitemap and find links to all your pages as well as other relevant information. More about sitemaps in another post. However, before any of your pages can be found you must have at least one page submitted. While most allow you to perform this task manually, there are hundreds of search engines to be listed on and using a submission service can save you time and also guarantee you are listed. Most search engines are free and some do not let you submit directly as they receive their search results from another search engine and display as their own.

Directories
Directories typically only list one URL, usually the top level or home page such as http://www.longest.com or http://www.longest.com/index.html as opposed to a deep linked page such as http://www.longest.com/2008/02/05/in-text-advertising/. Some directories are paid submission, such as Yahoo! where you must pay to be listed, at least in their directory. There are some directories that other engines receive initial links from as well.

Therefore the plan is to:
1. have your home page submitted and listed in search engines and directories;
2. be sure the search engines have the most efficient way to know when you have updated a page or added a new page, and
3. be sure to update your listings if the search engine or directory require you to do so.

This post will address number 1 above to be sure you are submitted, then following up and tracking your progress will be discussed and explained in another post. Number 2 and 3 can be solved by a variety of methods such as providing an XML site map, more in another post.

Note that while some search engines such as Google drive the majority of the search traffic, a benefit in being listed in multiple places is having links back to your site. Links to your site help with search engine rankings, more in another post.

While you can use software to submit to directories and search engines, or submit one directory and search engine at a time. Here are various packages that can get you started and save you valuable time.

Submit to 20 Search Engines for Free
Click Here to submit to 20 search engines free. They submit for you, great to get started.

Submit to Google and 300 Search / Directories
Click Here to submit to Google and 300 Search / Directories for only $2.99.

Submit and Optimization of Your Site
Their basic optimization package submits your site and optimizes it as well. They normally charge $99.89, however you can get the Package for $59.99.

They state the following for this package which can save you valuable time:

  • An affordable solution to increase your organic search engine traffic.
  • Optimize your website code for a higher search engine ranking.
  • Get your site included in Google’s results in only 7 days.

Take a look at the above to get started fast, a great time saver and you know it will be done right.



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Find all Steps Here to walk you through each step of setting up a money making site.
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Submit to Search Directories


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To get your site noticed you need to submit to search engines and/or directories that require it. Some, if not most, will find your site eventually if they crawl the web or pull results from another engine that does. Here is a quick way to get your site submitted fast and free to a handful of engines.




The above link will submit your site for you quickly and properly to 20 engines.

The below will submit you to 300 for one low price.




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Does the SEO SpyGlass work?


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I wrote about the SEO SpyGlass tool and why you would use it, now let’s take a look at how you can use it. To obtain a copy of you can Buy the SEO SpyGlass Tool Here.

First, what is the SEO SpyGlass tool? The tool has one mission, and that is to help you rank highly in the search engine for the key words that you wish to rank high for. In order to obtain a high rank for any keyword you need to analyze the pages that currently have the keyword spots. By determining how the high ranking pages got there you can duplicate that effort or a similar one and hopefully obtain a similar ranking.


spyglass seo

Once you get a copy here is how it works. You can choose one of two ways to start. Choose the keyword you wish to rank highly for, and SpyGlass will determine the highest ranking site. Or you can choose a competitor site and SpyGlass will analyze that one. See the screen shot below, I choose the keyword sunglasses.


seo spyglass keyword

After you have chosen your keyword or URL of a competitor you then choose which search engine you want them be analyzed on. Most traffic come from Google, however many search engines are available to determine the best optimization. The next screen, below, chooses Google as the search engine to analyze the keyword sunglasses on.


seo spyglass search engine

Now SpyGlass does what it is best at and begins to analyze the top ranked site for the word sunglasses. Once the analysis is done you will see a row for every link showing the:

  • Search Engine
  • URL
  • Page Rank
  • Title
  • Links Back
  • Anchor Text
  • Anchor URL
  • Outbound Links
  • Total Links
  • Link Value


spyglass

All the above and more is provided. This is all on the first tab after analysis labeled Search Engine Data, in this case for the word sunglasses the top Google hit was sunglasshut.com and that was analyzed. The second tab is labeled SEO Report.

The SEO Report is fantastic, it tells you step by step what to do next. There are seven sections:

  • 1. Optimize keywords
  • 2. Increase Google PR
  • 3. Find link partners
  • 4. Submit articles
  • 5. Find traffic sources
  • 6. Use social media
  • 7. Get listed in directories

Each section tells you exactly what steps to take, for example the Get listed in directories section gives you links to the directories to submit your site to. You simply go down the list, submit to all and you are done. Step by step instructions are given for every section.

SEO SpyGlass is a powerful tool, follow the instructions and you may see your search engine rank increase significantly.

Learn more about the SEO SpyGlass Tool here, or buy your copy now, or download a trial copy here.

In case you are wondering the tool is search engine safe and friendly. SEO SpyGlass is 100% safe and Google-friendly. SEO SpyGlass includes support for both Google and Yahoo! API keys to make sure you access these search engines safely. Plus, SEO SpyGlass supports Human Emulation, which makes the software appear to search engines as a living breathing human being with a Web browser — so search engine won’t tell the difference. SEO SpyGlass also fully supports working from behind a proxy, so you can still monitor your rankings without problems.

With regard to future updates, the program will download updates automatically as soon as you start it. Buy your copy here.


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About Me

Who am I? Brian Longest, an entrepreneur, Internet marketer, technologist, and attorney. This site was launched 9/4/2007 to reveal the various marketing and advertising techniques used in the pursuit of $10,000 a month in revenue. We will create, as necessary, a network of sites to generate revenue online. Read more about this site, or connect with me here.