Instead of adding code to your pages for each ad network, swapping code every couple of days, and attempting to determine which ad network you make the most money with, why not let someone else do it for you? Try one of these three services as they are free.

Recently three advertising optimization networks have appeared and each one received funding as investors seem to believe these are valuable services: YieldBuild $6 Million, Pubmatic $7 Million and Rubicon Project $27 Million.

I was first made aware of PubMatic and wrote about Pubmatic here.

Each service will run multiple ad networks, rotate them, and optimize them for your site. The goal is to obtain the greatest eCPM for you. An eCPM is an effective CPM, the amount you receive per 1,000 advertisements. Some ads may be sold on a CPC (Cost Per Click) or CPA (Cost Per Acquisition) or CPL (Cost per Lead), these will yield an effective CPM as more ads are run.

The following are free services and I suggest you try them all to determine who can optimize best for you and your site.

• Pubmatic
• Rubicon Project
• YieldBuild

Rate this post: