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RecommendedQuest for $10,000 : February 2008 Analysis
March 2, 2008
This is the February 2008 monthly summary in the quest for $10,000 a month in revenue, part time. We will be tracking the site growth both in traffic and revenue here on the about page. This site is unique, we show you exactly what our progress is towards $10,000 a month, in your spare time. We discuss what we tried, what worked or did not work.
Of most interest is the marketing tests category, detailing tests and how they performed.
The first month was September when the site launched on 9/4/07.
| SITE STATISTICS | Launch | September 07 | October 07 | November 07 | December 07 | January 08 | February 08 |
| Alexa | 2,712,399 | 408,377 | 237,610 | 194,131 | 212,169 | 256,630 | 293,028 |
| Quantcast | NA | 6,083,285 | 5,950,003 | 1,883,550 | 1,906,217 | 1,815,963 | 1,924,150 |
| Technorati Ranking | NA | 640,383 | 550,426 | 317,977 | 246,538 | 257,527 | 199,700 |
| Technorati Authority | NA | 10 | 15 | 26 | 26 | 37 | 40 |
| RSS Subscribers | 1 | 25 | 113 | 132 | 132 | 135 | 145 |
| Newsletter Subscribers | - | - | - | - | - | - | 852 |
* Alexa is a 3 month average
| REVENUE | Launch | September 07 | October 07 | November 07 | December 07 | January 08 | January 08 |
| Advertising & Affiliate | $ 0 | $ 0.48 | $ 5.18 | $ 27.96 | $ 190.18 | $ 278.85 | $ 1600.56 |
| Direct Sales | $ 0 | $ 0 | $ 0 | $ 18.80 | $ 57.32 | $ 141.43 | $ 166.96 |
| TOTAL REVENUE | $ 0.00 | $ 0.48 | $ 5.18 | $ 46.76 | $ 247.50 | $ 420.28 | $ 1767.52 |
| EXPENSES | Launch | September 07 | October 07 | November 07 | December 07 | January 08 | February 08 | |
| Reviews | $0 | $50 | $20 | $0 | $77 | $0 | $0 | |
| Advertising | $0 | $0 | $180.65 | $0 | $0 | $216.81 | $963 | |
| Development + Hosting | $0 | $470 | $0 | $0 | $0 | $0 | $109.95 | |
| TOTAL SPENT | $0 | $520 | $200.65 | $0 | $77 | $216.81 | $1072.95 | |
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| TOTAL PROFIT | $0 | ($517.64) | ($194.05) | $34.71 | $136.50 | $169.52 | $694.50 | |
I increased spend dramatically on advertising this month and it translated into sales. The two categories of revenue above advertising and affiliate sales are going to be combined into one category for the following reason, I may run a network having advertisements that are affiliate sales and therefore they are one in the same. As an example, I may join an affiliate program and put ads on my site for them or I may run ads from an advertising network and an affiliate ad is run throughout that network. Either way the sale was an affiliate sale meaning some sort of a CPA (cost per acquisition) and I was not going to be paid unless the acquisition was fulfilled. You can fined a list of the Top Online Advertising Networks.To note this month, I added aweber and have grown a substantial newsletter list. It appears that the RSS subscriptions have not grown much but individuals are much more likely to join a newsletter list.The goal is still to create as much viral traffic as possible and I continue to use SEO Suite v8.0 to assist with my SEO when I have time. I also needed a second server this month, much more powerful and dedicated server.
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