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Agloco is Dead

Agloco died a while ago, I am just now posting. It is interesting that they died a second death.

Years ago there was AllAdvantage that paid you to surf. They had a ViewBar and paid a flat rate per hour for your viewing. Ads were displayed as you let the bar sit on your desktop. There were three issues at the time. The first was fraud as people were setting up bots to move the mouse and occasionally click on banners so the program thought they were in front of the computer and credited them with the time.

However the larger issue was the fact that they decided to pay about 50 cents an hour before they had revenue to cover it.  The assumption was that they needed to pay to obtain users, then once they reached critical mass for advertisers to find their reach attractive.  Therefore there expenses grew substantially and exponentially as they registered more users before their advertising revenue took off.  This was also during a time that the banner prices, CPM, were falling and obtaining a 50 cent hourly rate became increasingly difficult.

Lastly was the issue of incentives.  Advertisers did not like the idea that they may pay per click, CPC, and the person may only be clicking because they know it will help them earn money.

Many other issues existed, but those were the main ones.

A group of individuals that were involved with the first AllAdvantage company started Agloco.  They started by limiting the number of hours you could receive credit for.  Although you could use the bar as much as you liked, and they provided text ads and search within the bar.

Reasons as to why Agloco closed were not stated, however you can no longer get to their website.

It remains a mystery as to why they closed, or does it?

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About the Author

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Brian Longest's background is a programmer, intellectual property attorney (patent) and a serial online entrepreneur having raised Venture Capital on both coasts. Brian consults with startups and spins off new startups at Phase One Accelerators.

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