In-Text Advertising

February 5th, 2008 • Related • Filed Under

I tried in-text advertising on this site for months and just turned it off today. I have two sites running the ads and the more highly targeted (content) site of mine received a better eCPM however both were very low.

Therefore I have removed the In-Text advertising tags as they did not yield as much revenue as I had hoped and the bright color highlighting ad underlining was distracting to site visitors. An example is below.

The site was yielding a $.04 eCPM which is not worth having the ads. I recommend other sources of revenue such as Text-Link-Ads, you can sign up here for free, and if you wish to advertise you can receive free $ to use. Text-Link-Ads allows you to sell a set number of links on your site and that has yielded much more revenue than the In-Text Advertising.

About the Author

Brian Longest's background is a programmer, intellectual property attorney (patent) and a serial online entrepreneur having raised Venture Capital on both coasts. Brian consults with startups and spins off new startups at Phase One Accelerators.

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There Are 4 Responses So Far. »

Comment by James Mann on 5 February 2008:

I gave the inline ads a go as well. I even tried more than one place but just didn’t bring in much income that way. I also feel it made my blogs appear to be too busy with links throughout the posts which kinda makes a site ugly.

I have given Text-Link-Ads a try and I am much happier and have cleaner looking blogs.
Comment by Brian on 5 February 2008:

I completely agree, the in-text seemed to be very distracting. With some variables on the implementation through their interface or code I may try it again. Variables such as: limiting the number of in-text ads that appear per page, modify their color scheme, choose a type of advertising to focus on (in other words if my site is finance related I would only want them to highlight finance related terms, or maybe I would want the opposite and not have finance terms highlighted).

But until those are available it is tough to use them when some pages are content rich and end up with multiple ads.
Comment by ContentLink on 6 February 2008:

Hi Brian,

My name is Vered and I’m from Kontera.

I’m sorry to hear that you have decided to remove the In-Text ads from this site.

I wanted to let you know that that Kontera already offers all the options you said you were missing: ContentLinks color can be easily customized to fit your site’s design, you can decide how many ContentLinks will appear on each particular page, block them from appearing on particular posts or areas on the page, block Keywords from being linked and many more options.

If you’re interested in hearing more please contact me and I’ll gladly walk you through all the customization and optimization options that Kontera ContentLink provide. Naturally making these changes also affects your site’s revenue potential :).

Vered
Publisher Services Manager
Kontera.com
Comment by Brian on 7 February 2008:

Hi Vered,

Thanks for reaching out. I did not realize those options were available. Let’s try it again. Please e-mail me, there is a link to my email in the footer of every page. I may need some assistance setting the options but let’s give it a try!