Maximize Revenue for Your Site Automatically with PubMatic

You can past code onto your website to show Google Ads, AdBrite Ads, or any other ad network. Determining which will be most profitable for your site is next to impossible. Therefore let someone else do it for you automatically. PubMatic does just that, they determine which ad network is the most profitable for any advertisement size you choose.

PubMatic aggregates ad networks and optimizes to provide your site with the best performing ads. PubMatic allows you to place code on your site once for a particular size and receive the benefit of multiple ad networks filling that advertising space.

You simply join PubMatic for free and then link the account using your names and passwords to other ad networks such as Google AdSense, ValueClick, Advertising.com, BlueLithium, and others. You then place code on your site for your advertisements, standard sizes such has 300×250 728×90 and more, just as you would for any of the ad networks above. The difference is that you are placing PubMatic code and PubMatic will serve ads from all the ad networks you are a member of.

PubMatic will then optimize by placing the ads from the best performing network. Awesome technology and wonderfully executed. I have created an account and am testing their technology on this site. I find their interface to be easy to use, intuitive, and was up and running in minutes.

Sign up for these Ad Networks, then PubMatic:

Then take a look at PubMatic here and join for free.

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4 comments so far

  1. Jason Menayan January 24, 2008 9:58 pm

    Hi,

    I represent a service similar to PubMatic called YieldBuild (I hope you don’t mind the self-promotion, but it’s on topic!). Our service is similar in that it handles optimization of your ads across networks and does some of the format optimization for you automatically, including things like background color and border style with AdSense.

    Our service also test position (the exact placement of an ad unit within a publisher-specified zone), and it actually works with your accounts, not as a replacement. You’ll still get paid via Google, Yahoo, and eBay and be able to monitor each network’s performance in your accounts for each ad network, although we feature a performance dashboard to see how your site’s ads are performing as well.

    We have a growing pool of publishers who have seen impressive gains in their contextual ad revenue, so be sure to check us out, as well.

    Thank you,

    Jason Menayan
    Marketing Manager
    YieldBuild

  2. Brian January 25, 2008 1:26 am

    Not a problem Jason, looks like an interesting service. I just joined. I would like to give it a try and compare to PubMatic.

    Best,
    Brian

  3. [...] I was first made aware of PubMatic and wrote about Pubmatic here. [...]

  4. [...] more in our PubMatic Article or sign up for free here. [...]

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Hi, I am Brian Longest, an entrepreneur, Internet marketer, technologist, and attorney. This site was launched 9/4/2007 to reveal the various marketing and advertising techniques used in the pursuit of $10,000 a month in revenue. That goal was obtained in June of 2008. I focus on explaining how every site/tool/service works, or does not work, and how you can make money from it. Get your updates however you like, follow me on Twitter, friend me on MySpace, subscribe via RSS or get every post in your email here.

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