You may be able to regain part of your marketing spend on pay per click search engines. If you have been defrauded, not by the search engine but by others fraudulently clicking your advertisements, you may be able to get a refund but how?

To learn more about click fraud see our previous article here.

A product that over 4,000 advertisers are using is called Click Forensics to be their voice in the fight against click fraud. You can obtain a free trial subscription here.

It is simple to set up as they walk you through the process. For example to set up Google Adwords they explained the simple steps of:

• log into adwords
• click the upper right tab “Account”
• then the sub link “Account Preferences”
• then choose the “edit” link next to the word Tracking
• then choose the Auto Tag option and hit save
• then you grab the code they request you use and paste before your “body” link, if you do not maintain the code you simply enter your programmers email and the code is sent to them

It was that simple.

You can use their reports to send to the search engine and request a refund on any fraudulent activity. You can obtain a free trial subscription here.

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