This test began on October 6, 2007, to determine how much revenue could be made from AdBrite full page ads. Beginning of the test and an explanation of their ad product is here.
In summary, the AdBrite full page ads are full screen ads that drive users directly to an advertiser’s website or landing page between the pages of a publisher’s website. Each user only sees one per visit so they are not annoyed with many, you can control this.
This is how they look, your site header at the top, a button to skip the ad and return to your site and the advertiser below:
Here are the results, from October 6, 2007 to November 13, 2007:
- 34,890 Zone Views
- 548 Impressions
- $1.04
- The results show that while 34,890 impressions were available, only 548 were filled with advertisements. Total revenue was $1.04 which is not bad, essentially that would create a cost per thousand (CPM) of $1.89 if all the impressions were filled. You may see a lower or higher CPM if your site is in a less or more desirable category, respectively.
Since each user will only see 1 advertisement in a 24 hour period this is not a bad source of additional revenue as long as you have decent inventory.
AdBrite’s reporting is amazing, you are able to see what sites and advertisements were displayed as interstitials. You are also able to see what they paid and how many impressions were shown. I suggest you try all their revenue generating products.
Sign up here to use the Full Page ads from AdBrite.
Sign up for AdBrite Here
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